Middle East and Africa Artificial Turf Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Polyethylene, Polypropylene, Polyamide, and Others) and Application (Residential, Commercial, and Sport)
The artificial turf market in the MEA is expected to grow from US$ 89.63 million in 2021 to US$ 124.59 million by 2028. It is estimated to grow at a CAGR of 4.8% from 2021 to 2028.
Most artificial turf is made of plastic materials, such as polypropylene and polyethylene, which can be recycled. It also contains infill, which includes sand. The problem in recycling lies in separating all of the materials used to create artificial turf. However, many people are becoming committed to sustainability at present. As a result, various technological advancements have simplified the process of recycling artificial turf. Many companies dedicated to recycling these artificial materials have created systems to recycle the components of artificial turf more efficiently. As the demand for artificial turf grows, so does the number of creative ways to recycle it.
Furthermore, leaders from the artificial turf industry are cooperating to offer stronger artificial grass recycling solutions. For instance, Sports Group and GBN-AGR have signed a Letter of Intent (LOI) to collaborate on artificial grass recycling infrastructure and technological development across Europe. With their respective partners, both firms have already received full support from top artificial turf companies in Europe, demonstrating their commitment to providing suitable end-of-life recycling solutions for artificial turf. Hence, research and development activities and advancements in technology for recycling artificial turf are expected to offer more opportunities for the MEA artificial turf market growth.
Based on the application, the MEA artificial turf market has been segmented into residential, commercial, and sport. The sports segment held the largest share of the MEA artificial turf market in 2020. It is one of the most crucial application segments of artificial turf and is most often used for baseball, football, rugby, soccer, lacrosse, and others. It is mainly used to provide an adequate surface for sports played on grass in areas where maintaining natural grass is difficult. It is also commonly used in sports stadiums and arenas. Artificial turf help in increasing playing and practice time, as athletes can train daily without concern about the weather on these fields, and it is also designed by keeping the safety of athletes in mind. There is a high demand for artificial turf due to easy maintenance and more playing time from the sports industry. Moreover, market growth is attributed to the introduction of high-quality artificial turf products by the market players approved by various associations, such as the Federation Internationale de Football Association (FIFA) and others.
South Africa recorded the highest COVID-19 cases in the MEA, followed by the UAE and Saudi Arabia. The UAE was the first country in the region to report the first confirmed case of COVID-19. Due to the lockdown in the MEA countries, the distribution network was significantly disrupted, which affected the sales of artificial turfs. However, the circumstances are far better than earlier. The marketplace is experiencing positive recovery signs, and the sales of artificial turfs have surged.
The overall MEA artificial turf market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the MEA artificial turf market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the APAC. Act Global, CCGrass, HATKO, SIS Pitches, Tarkett, TenCate Grass, and The Dow Chemical Company are the key players operating in the artificial turf market in this region.
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