Middle East & Africa A2P SMS and CPaaS market Forecast to 2028 – COVID-19 Impact and Regional Analysis – By Component (Solution and Services), Channel [Message (Chat Apps and SMS), Voice, Email, Webpush, and Others], Enterprise Size (SMEs and Large Enterp

Middle East & Africa A2P SMS and CPaaS market Forecast to 2028 – COVID-19 Impact and Regional Analysis – By Component (Solution and Services), Channel [Message (Chat Apps and SMS), Voice, Email, Webpush, and Others], Enterprise Size (SMEs and Large Enterprises), and Industry (IT and Telecom, BFSI, Retail and Ecommerce, Healthcare, and Others)

The A2P SMS and CPaaS market in Middle East & Africa is expected to grow from US$ 2,784.34 million in 2022 to US$ 3,740.15 million by 2028. It is estimated to grow at a CAGR of 5.0% from 2022 to 2028.

Improved Customer Engagement through a wide range of Digital Touchpoints

CPaaS has experienced considerable expansion. Initially, effective message services were the sole means through which channel brands would strongly wish to communicate with their customers. Businesses now require a wider range of assets to maintain value development. RCS Business Messaging, WhatsApp Business Platform, AI-powered chatbots, and A2P messaging are just a handful of the numerous CPaaS systems that allow businesses to interact with clients across various digital touchpoints. CPaaS has demonstrated that it is the best issue solution during these trying times by assisting businesses in preserving continuity and sustainability. Moreover, by enabling firms to add new services and provide a great user experience, CPaaS has helped them fulfil the increased client demand. While saving money and time, the solution enables firms to respond to changing demands swiftly. Additionally, incorporating CPaaS communication features into a brand's app speeds up and even makes this feasible, enabling the company to interact directly with customers without requiring a significant amount of development and expenditure. This enables businesses and brands to satisfy their business objectives without incurring the costs associated with establishing, maintaining, and updating separate systems. With automated API scalability, CPaaS may even assist businesses in advancing their business intelligence (BI) by providing real-time insights through an intuitive interface.

Market Overview



The A2P SMS and CPaaS market in the MEA is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The MEA is expected to experience increasing urbanization, which will propel the economy. Customer relationship management (CRM) systems are becoming more widely adopted across various industries. Leading corporations are expected to invest money in the landscape to improve the customer experience and keep customers. Furthermore, increased cybersecurity incidents have boosted the demand for advanced customer communication management solutions. The demand for enhanced cpAAs and services to help with communication throughout the COVID-19 pandemic grew due to an increased number of COVID-19 cases. End users showed strong interest in AI and cloud, indicating a positive business outlook. Digital brands have remained critical to the industry's success. CCM platforms will continue to gain traction in the coming years as demand for tailored services with agility grows.

Middle East & Africa A2P SMS and CPaaS market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa A2P SMS and CPaaS market Segmentation

The Middle East & Africa A2P SMS and CPaaS market is segmented into component, channel, enterprise size, industry, and country. Based on component, the market is bifurcated into solution and services. The solution segment held a larger market share in 2022.

Based on channel, the market is segmented into message, voice, email, webpush, and others. The message segment held the largest market share in 2022. The message segment is further bifurcated into chat apps and SMS. Based on enterprise size, the market is divided into SMEs and large enterprises. The large enterprises segment held a larger market share in 2022. Based on industry, the market is segmented into IT and telecom, BFSI, retail and ecommerce, healthcare, and others. The retail and ecommerce segment held the largest market share in 2022. Based on country, the market is segmented into Saudi Arabia, UAE, Turkey, Egypt, South Africa, and Rest of Middle East & Africa. Rest of Middle East & Africa dominated the market share in 2022. Vonage; 8X8, INC.; Avaya Inc.; IntelePeer Cloud Communications LLC.; MessageBird; Plivo Inc.; Cisco Systems, Inc.; TWILIO INC.; Voximplant; and Wazo Communication Inc. are the leading companies operating in the A2P SMS and CPaaS market in the region.

Reasons to Buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa A2P SMS and CPaaS market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa A2P SMS and CPaaS market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa A2P SMS and CPaaS market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution