Europe Stand Mixer Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Tilt-Head and Bowl-Lift), End-User (Residential and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Othe

Europe Stand Mixer Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Tilt-Head and Bowl-Lift), End-User (Residential and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Other Distribution Channel)

The Europe stand mixer market is expected to grow from US$ 653.33 million in 2021 to US$ 895.29 million by 2028; it is estimated to grow at a CAGR of 4.6% from 2021 to 2028.

Players operating in the market are focusing on adding new features to their products to improve their functionalities. Market players are also focusing on providing stand mixers in new and innovative colors. For instance, in May 2018, the Kenmore brand introduced a breakthrough design for the stand mixer category. A patented and revolutionary pour-in top design of the Kenmore Elite Ovation 5-quart stand mixer allows cooks to add ingredients directly into the mixing bowl without stopping the mixer, providing time-saving and convenience. In 2019, Kenwood launched its flagship mix stand mixer in a range of new colors, following the rise in popularity of copper and rose gold kitchen appliances. Moreover, in 2018, Smeg—an Italian high-end kitchen appliances company—launched the SMF03 stand mixer.

In July 2021, Kitchen Aid announced a brand new design in its Artisan Stand Mixer range with the limited-edition Light and Shadow color. In February 2021, Kitchen Aid released a new stand mixer color - honey. Moreover, at the 2018 International Home and Housewares Show in Chicago, Kitchen Aid launched new attachments and accessories for its iconic stand mixer. Hence, new product innovations in the stand mixers market will provide lucrative growth opportunities in the coming years. A range of colors and styles of stand mixers truly complement any colorful kitchen. These stand mixers are also paired with different textures and colors of bowls to complement kitchen colors and overall design. Thus, the trend of usage of colorful appliances in kitchen remodeling would offer opportunities for the stand mixer market growth in the coming years.

In Europe, France, the UK, and Russia are among the worst-hit countries by the COVID-19 pandemic. The pandemic has created a temporary distortion in the operations of industrial bases. The stand mixers market has been impacted due to disruptions in the supply chain. However, the various industries are coming on track after the lifting of lockdown measures. As the countries are reopening their economies, the demand for stand mixers is expected to rise in the coming months.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. Thus, the Europe stand mixer market is expected to grow at a good CAGR during the forecast period.

Europe Stand Mixer Market Revenue and Forecast to 2028 (US$ Million)

Europe Stand Mixer Market Segmentation

By Type

Tilt-Head Bowl-Lift By End User

Residential Commercial By Distribution Channel

Supermarkets and Hypermarkets Specialty Stores Online Retail Other Distribution Channel By Country

Australia China India Japan South Korea Rest of APAC

Companies Mentioned

De’Longhi Appliances S.r.l Whirlpool Corporation Koninklijke Philips N.V. Breville Group Limited SMEG S.p.A. Hobart Ankarsrum Kitchen AB Wonderchef Home Appliances Pvt. Ltd Kenwood Limited Hamilton Beach Brands Holding Company

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