Europe Sports Nutrition Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Sports Supplements, Sports Food, Sports Drinks, and Others), Formulation (Powder, Tablets, Capsules, and Others), and Distribution Channel (Convenience Stor

Europe Sports Nutrition Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Sports Supplements, Sports Food, Sports Drinks, and Others), Formulation (Powder, Tablets, Capsules, and Others), and Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Specialty Stores, and Others)

The Europe sports nutrition market is expected to grow from US$ 12,078.44 million in 2022 to US$ 18,809.64 million by 2028. It is estimated to grow at a CAGR of 7.7% from 2022 to 2028.

Increasing Prevalence of Obesity Fuels Sports Nutrition Market Growth in Europe

Obesity is also referred to as globesity as it has become a global public health crisis. The condition has a considerable effect on the musculoskeletal system, resulting in the degeneration of bones, cartilage, and ligaments. According to the study published by the WHO, the incidence of obesity among the population has tripled during 1975–2020. The vast prevalence of obesity is associated with unhealthy habits such as frequent junk food consumption, sedentary lifestyle, genetic conditions, and mental health deprivation. Most athletes and enthusiastic individuals who want to lose weight fall into two categories. Firstly, one who is obese based on body-fat levels. Secondly, one who is already lean but desires additional body fat loss. Some of these athletes fall into weight-sensitive, for example, endurance athletes, ski jumping, weight-class (e.g., wrestling, judo), or aesthetically judged (e.g., gymnastics, figure skating) sports. For athletes with extra body fat, weight loss could improve sports performance and lower the risk of chronic disease. A research study found that 21% of their division 1 college football players (mean age, 20 years) were obese (≥25 % body fat) and had insulin resistance, while 9% had metabolic syndrome (all obese). Thus, for these athletes, weight loss helps enhance performance and prevent the development of severe chronic disorders. Thus, overweight status among athletes drives their focus on sports nutrition products. Hence, the increased prevalence of obesity bolsters the sports nutrition market growth.

Market Overview



The sports nutrition market in Europe, by country, is segmented into the UK, Germany, France, Italy, Spain, and the rest of Europe. The UK dominated the market in 2022. The growth of the regional market is attributed to the increasing number of promotional activities and the involvement of consumers in sports. In February 2022, Applied Nutrition, a UK-based sports nutrition company, launched its new L-Carnitine sports drink. Carni-Tone is the company's first flavored spring water and addition to the company's ready-to-drink (RTD) portfolio. It is also the first ready-to-drink L-carnitine in the Applied Nutrition product line and has been in development since the beginning of last year. Also, in July 2020, Nestlé launched a new range of high-protein dairy products in the UK called Nestlé Lindahl's Pro, specifically targeted at 'avid gym-goers'. In addition, in April 2021, The European Union of Specialists in Sports Nutrition (ESSNA) announced that it is calling on the UK government to ensure food restrictions aimed at tackling childhood obesity do not hinder the sports nutrition segment. The statement argued that the UK government poorly defined the model that would be used to classify HFSS foods (those foods high in fat, sugar, and salt) that put children at risk. Further, the rise in government initiatives for advancing sport and increasing funding for sports industry will fuel the sports nutrition market in the UK in the coming years.

Europe Sports Nutrition Market Revenue and Forecast to 2028 (US$ Million)

Europe Sports Nutrition Market Segmentation

The Europe sports nutrition market is segmented based on type, formulation, distribution channel, and country.

Based on type, the Europe sports nutrition market is segmented into sports supplements, sports food, sports drinks, and others. The sports supplements segment held the largest market share in 2022. The sports supplements segment is further segmented into protein supplements, vitamins, minerals, and others. Similarly, sports food segment is categorized into protein bars, energy bars, and energy gels. Further, sports drinks segment is categorized into hypotonic, isotonic, and hypertonic. Based on formulation, the Europe sports nutrition market is segmented into powder, tablets, capsules, and others. The powder segment held the largest market share in 2022. Based on distribution channel, the Europe sports nutrition market is segmented into convenience stores, supermarkets and hypermarkets, specialty stores, and others. The convenience stores segment held the largest market share in 2022. Based on country, the Europe sports nutrition market has been categorized into the UK, Germany, France, Italy, Spain, and rest of Europe. Our regional analysis states that the UK dominated the market in 2022. Abbott; Bulk Powders; Clif Bar & Company.; Glanbia Plc; GNC Holdings Inc.; Lovate Health Sciences International Inc.; MusclePharm Corporation; PepsiCo Inc.; The Coca-Cola Company; and Yakult Honsha Co., Ltd. are the leading companies operating in the Europe sports nutrition market.

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