Europe Sexual Wellness Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Pharmaceutical Product (Capsules, Tablets, Oral Liquids, and Sprays), Non-Pharmaceutical Product (Sex Toys, Condoms, Intrauterine Devices, Contraceptive Implants, an

Europe Sexual Wellness Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Pharmaceutical Product (Capsules, Tablets, Oral Liquids, and Sprays), Non-Pharmaceutical Product (Sex Toys, Condoms, Intrauterine Devices, Contraceptive Implants, and Others), and Distribution Channel (Retail Pharmacies, Online Distribution, and Hospitals Pharmacies)

The Europe sexual wellness market is expected to grow from US$ 15,547.82 million in 2022 to US$ 22,432.32 million by 2028; it is estimated to grow at a CAGR of 6.3% from 2022 to 2028.

Increasing Awareness about Sexually Transmitted Diseases Fuels Europe Sexual Wellness Market Growth

STDs have a major impact on sexual and reproductive health worldwide. As per the WHO, more than 1 million sexually transmitted infections (STIs) are acquired every day worldwide. Moreover, ~376 million new infections with chlamydia, gonorrhea, syphilis, and trichomoniasis are reported yearly. Condoms and diaphragms provide a certain level of protection from bacterial and viral infections. Growing awareness through government initiatives and sex education programs to curb the spread of STDs offers lucrative opportunities for the growth of the sexual wellness market players. Various governments of European countries are promoting the use of condoms to prevent unwanted pregnancies and STDs. Women have limited options to adopt to gain protection against HIV, and they need better alternatives such as female condoms. Furthermore, increasing research on women's condoms is creating lucrative opportunities for market growth. In July 2020, the European Medicines Agency (EMA) released a positive scientific opinion on the dapivirine vaginal ring. Two large clinical trials have found that this ring reduced the risk of HIV infection by ~30% in cisgender women from the age group of 18–45 in Southeast Africa. Therefore, the increasing awareness about sexually transmitted diseases by various organizations is expected to offer lucrative growth opportunities to major players in the Europe sexual wellness market to expand their business and geographic reach.

Europe Sexual Wellness Market Overview

The Europe sexual wellness market is segmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The market is witnessing strategic investment from small-and medium-sized public companies and other sources. These investments are expected to enable improved customer loyalty and a more significant influx of vendors, fueling the market growth. In addition, various prevailing consumer and technology trends in the region improvise the market scenario. In addition, countries such as the UK, Germany, France, Italy, and Spain are key countries driving the demand for sexual wellness products in Europe.

Europe Sexual Wellness Market Revenue and Forecast to 2028 (US$ Million)

Europe Sexual Wellness Market Segmentation

The Europe sexual wellness market is segmented on the basis of pharmaceutical product, non-pharmaceutical product, distribution channel, application, and country.

Based on pharmaceutical product, the Europe sexual wellness market is segmented into capsules, tablets, oral liquids, and sprays. The capsules segment held the largest share of the market in 2022. Based on non-pharmaceutical product, the Europe sexual wellness market is segmented into sex toys, condoms, intrauterine devices, contraceptive implants, and others. The sex toys segment held the largest share of the market in 2022. Based on distribution channel, the Europe sexual wellness market is segmented into retail pharmacies, online distribution, mass merchandize, and hospitals pharmacies. The retail pharmacies segment dominated the market in 2022. Based on application, the Europe sexual wellness market is segmented into erectile dysfunction (ED) treatment, premature ejaculation treatment, low libido improvement, orgasmic dysfunction treatment, and others. The erectile dysfunction (ED) treatment segment dominated the market in 2022. Based on country, the Europe sexual wellness market is segmented into Germany, France, the UK, Italy, Spain, Poland, and the Rest of Europe. Germany dominated the market in 2022. Bayer AG; Church & Dwight Co., Inc.; FUN FACTORY GmbH; LELO; LIFESTYLES HEALTHCARE PTE LTD; Lovehoney Group Ltd.; Pfizer Inc.; Reckitt Benckiser Group Plc; and TENGA Co., Ltd. are the leading companies operating in the Europe sexual wellness market.

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