Europe Resistance Bands Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Type (Pull-Up Bands, Tube Bands, Therapy Bands, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

Europe Resistance Bands Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Type (Pull-Up Bands, Tube Bands, Therapy Bands, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The Europe resistance bands market is expected to grow from US$ 195.05 million in 2022 to US$ 252.14 million by 2028; it is expected to grow at a CAGR of 4.4% from 2022 to 2028.

Resistance bands are used in various exercises and workout activities to improve strength and maintain balance while exercising. In addition, resistance bands are also used in the physical therapy and rehabilitation of patients. These bands are available in various color codes which define tension levels such as yellow, green, and red. Consumers can choose their equipment according to their fitness and muscle endurance.

Social media influencers are one of the powerful mediums to reach, influence, and change the physical activity and diet-related behavior of consumers. According to the World Health Organization (WHO), Global Action Plan for Physical Activity has identified the potential of social media to reach and target a large audience to promote physical activity engagement. Additionally, Public Health England's social marketing strategy emphasized the use of social media to target diverse groups more effectively, engage the population, and support health-related behavior changes. In recent years, the growth of the fitness industry has been accomplished by the emergence of an occupation as a social media fitness influencer. The fitness products used by the fitness influencers and physical activities performed influence a large group of the population. Resistance bands are being promoted by fitness influencers as they are better at-home equipment for strength training and are cost-effective compared to other equipment. In addition, various brands operating in the market are entering into partnerships and collaborations with fitness influencers on social media in order to reach a larger consumer base. For instance, in November 2019, Grace Beverley, a fitness influencer, collaborated with fellow online influencers to promote her resistance bands. Thus, the increasing influence of social media on fitness activities is expected to have a positive impact on the resistance band market.

The COVID-19 pandemic resulted in the shutdown of offline stores such as specialty stores, supermarkets, and hypermarkets due to government restrictions to prevent the spread of the virus. This accelerated online orders and the need for home delivery of resistance bands. E-commerce played a crucial role in supplying various goods, from essential products, personal care products, and appliances, to groceries and medical supplies during the lockdown. Online shopping preference surged dramatically after the outbreak of COVID-19. Several resistance band producers expanded their presence on e-commerce platforms to widen the customer base and boost product sales. Consumers are expected to continue with online shopping as these platforms offer the convenience of remotely shopping multiple products. This factor is expected to provide profitable growth opportunities for resistance band producers in the coming years.

In 2021, the European market witnessed a positive retrieval as governments relaxed the restrictions and permitted full-capacity operations to the manufacturers. Increased production volumes and improved supply chain operations bolstered the growth of the resistance bands market in Europe.

The resistance bands market in Europe is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The market growth is attributed to the increasing consumer inclination toward home fitness and workout activities, the rising popularity of strength training, and the increasing expenditure on fitness products, including resistance bands. Busy schedules and long working hours, coupled with crowded fitness centers, resulted in consumer inclination toward home workouts, fueling the demand for home fitness equipment. Among home fitness equipment, resistance bands are gaining popularity as these products are cost-effective and require minimal space. Moreover, the growth of resistance bands in the region has surged owing to the increasing adoption of strength training among women over traditional cardio.

Performance Health Holding Inc, Decathlon SA, 4D Rubber Ltd, Fitness Anywhere LLC, Optibelt GmbH, Crown World Marketing Ltd, Physical Co Ltd, Starwood Sports Ltd, Flexible Sports GmbH, and Meglio Ltd are among the key players operating in the Europe resistance bands market. These players are adopting product innovation strategies to acquire a large number of consumers in the region.

The overall Europe resistance bands market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. The participants of this process include VPs, business development managers, market intelligence managers, national sales managers, and external consultants—such as valuation experts, research analysts, and key opinion leaders—specializing in the Europe resistance bands market.

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