Europe Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and Other D

Europe Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and Other Dental Products), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels)

The Europe oral care market is expected to reach US$ 11,252.9 million by 2028 from US$ 9,130.5 million in 2021. The market is estimated to grow at a CAGR of 3.0% from 2021-2028. Oral diseases include gum disease, tooth decay or caries, canker sores, sensitivity, toothaches and dental emergencies, and oral cancer. Untreated oral diseases are a major concern, affecting more than ~50% of the European population. Periodontal disease and dental caries are the key causes of the loss of natural teeth. As per Oral Health Associates, sugar consumption among the citizens in developing economies has tripled over the past 50 years. As per the World Health Organization (WHO), dental caries is the most common oral care issue caused by excessive sugar consumption. Tobacco and alcohol consumption also contribute to oral diseases. Several oral health conditions are preventable and can be treated at early stage by involving proper oral care regime. Thus, the increasing prevalence of dental problems is bolstering the demand for oral care products in Europe.

Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental prosthesis cleaning solutions and other dental products. In 2021, toothpastes segment accounted for the highest share of the market. However, the toothbrushes and accessories segment is estimated to register the highest CAGR during the forecast period. High usage of toothpaste among people of all income groups can be attributed to the growth of this segment. The availability of different flavors of toothpaste such as mint, lime, strawberry, and many others along with various forms of toothpaste, such as gels, pastes, and powder, which also boosts demand. Furthermore, increasing prevalence of oral conditions coupled with increasing disposable incomes are also anticipated to drive the growth of cosmetics segment.

In addition to recovering and rebuilding the economy, the European countries are investing in aggressive, track, and test surveillance and respiratory systems to combat the COVID-19 pandemic. Spain, Italy, Germany, France, and the UK are most affected countries due to the increasing number of COVID-19 cases and deaths. A team from the Division of Infection and Immunity, University of Cardiff (the UK) determined the effect of mouthwash on SARS-CoV-2 and studied seven different commercial types of mouthwash, including Corsodyl, Listerine Cool Mint, Listerine Advanced, and Dentyl Fresh Protect, which contained varying amounts of ethanol and CPC. The results demonstrated the potential of the mouthwashes to reduce SARS-CoV-2 infectivity in the oropharynx. Thus, the growing focus on research on the effect of mouthwash on SARS-CoV-2 and rising oral care hygiene is likely to drive the oral care market.

The overall Europe oral care market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Europe oral care market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights into the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the Europe oral care market. Companies adopt a few strategies, such as mergers, acquisitions, and market initiatives, which promote market growth. Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline plc.; Unilever, Johnson and Johnson Services, Inc.; Perrigo Company plc; Lion Corporation; Sunstar Suisse S.A.; and Church & Dwight, Inc. are among the key players operating in the market in this region.

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