Europe Hair Towel Wrap Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Material Type (Natural Fiber and Synthetic Fiber), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

Europe Hair Towel Wrap Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Material Type (Natural Fiber and Synthetic Fiber), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The hair towel wrap in Europe is expected to grow from US$ 85.86 million in 2022 to US$ 124.00 million by 2028. It is estimated to grow at a CAGR of 6.3% from 2022 to 2028.

Multiple Benefits of Hair Towel Wrap

Hair towel wraps offer various benefits and help consumers maintain healthy hair as it helps retain moisture overnight, prevents frizz, and also absorbs water quickly. Regular towels are quite thick and fluffy, making them ideal for use after showering. However, using them for hair can cause excess stress on the hair, leading to the breakage of hair. Wet hairs are at their most elastic state and are more prone to breakage. The use of hair towel wrap reduces the stress applied to the wet hair and reduces hair damage. The microfiber materials used in hair towel wrap are more absorbent than regular cotton towels and help dry the hair in a much shorter amount of time. Further, the use of regular towels can be extremely rough on hair cuticles, which may make the hair tangled and fizzy once they dry. While the soft, lightweight material of hair towel wrap is gentle on hair, leaving them smooth and tangle-free. The use of hair towel wrap also protects the curly hair structure of consumers as microfiber material provides less friction and less weight on curls during the drying process, leaving hair smooth and giving bouncy curls when completely dry. Therefore, the various benefits offered by hair towel wraps compared to regular towels are fuelling the market growth.

Market Overview



The European hair towel wrap market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The market growth in this region can be attributed to a considerable demand for hair care and personal care products with their growing popularity. People in European countries are more concerned about the aesthetics of the hair and scalp nourishment. According to June 2022 data by Cosmetics Europe, a personal care association, ~72% of consumers across all age brackets use beauty and personal care products as they strongly believe it is a key to leading a healthy and hygienic life. However, the rising awareness about the harmful effects of chemicals and synthetic materials is one of the factors hampering the growth of the hair towel market. The demand for towel wraps produced using organic and natural fiber has increased in the region.

Europe Hair Towel Wrap Market Revenue and Forecast to 2028 (US$ Million)

Europe Hair Towel Wrap Market Segmentation

The Europe hair towel wrap is segmented into material type, distribution channel, and country.

Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment registered the larger market share in 2022. Based on distribution channel , the market is segmented into supermarkets and hypermarkets ,specialty stores , online retail and others. The supermarkets and hypermarkets segment held the largest market share in 2022. Based on country, the market is segmented into Germany , France , Italy , UK , Russia and Rest of Europe. UK dominated the market share in 2022. Kitsch LLC ; The Natural Sea Sponge Company Ltd; Supernova Pte. Ltd; Silke London; Boucleme Ltd.; The Perfect Haircare Holdings Corporation; and Evolatree are the leading companies operating in the hair towel wrap in the region.

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