Europe Frozen Potato Market Forecast to 2031 - Regional Analysis - by Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others) and End User (Residential and Commercial)

The Europe frozen potato market was valued at US$ 20,012.83 million in 2023 and is expected to reach US$ 28,444.33 million by 2031; it is estimated to register a CAGR of 4.5% from 2023 to 2031.

Rising Demand for Convenience Food Boosts Europe Frozen Potato Market

There is a surge in demand for frozen food due to the rising purchasing power and growing consumer preference toward ready-to-eat convenience food items. The preference for ready-to-eat, microwavable, and ready-to-prepare food products is rising significantly as they are highly suitable for on-the-go consumption and require minimal preparation time. The number of dual-income families in developed countries such as the Germany and the UK is rising substantially. People find it hard to manage work as well as household chores due to lack of time. Therefore, they prefer to eat out or consume ready-to-eat products that require minimal preparation and cooking effort. In addition, the number of single or two-person households are growing in various developed nations such as some European countries the UK, Germany, and more. Frozen food products are also growing in demand as they have an extended shelf-life, are suitable for single-person consumption, and can be prepared in very less time. Frozen potato satisfies the need of consumers and is readily available in retail outlets or stores as well as various fast-food chains, hotels, and quick-service restaurants. The rise in the number of retail outlets, convenience stores, and supermarkets has increased the availability of ready-to-eat food, propelling the frozen potato industry to new heights. Fast-food franchises such as McDonald's, Wendy's, Johny Rocket, KFC, Burger King, and Hardy’s substantially impact the Europe frozen potato market. Frozen potatoes give the same benefits and taste as fresh potatoes but have a longer shelf life, which is boosting the market growth. Furthermore, foods such as French fries and wedges are becoming increasingly popular globally, particularly among children and youth, which is catalyzing the growth of the Europe frozen potato market.

Europe Frozen Potato Market Overview

The Rest of Europe includes Hungary, Austria, Greece, Denmark, Belgium, Turkey, the Czech Republic, Norway, and Romania, including other European countries. The frozen potato market in the Rest of the European region is expected to register remarkable growth in the coming years due to the increasing adoption of frozen food along with the presence of strong retail and cold chain facilities. The growing investment in new product development by manufacturers along with the rising demand for a variety of frozen potato products such as French fries, hash brown, shaped, mashed, battered/cooked, and topped/stuffed is significantly driving the market growth.

Europe Frozen Potato Market Revenue and Forecast to 2031 (US$ Million)

Europe Frozen Potato Market Segmentation

The Europe frozen potato market is categorized into product type, end user, and country.

By product type, the Europe frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment held the largest share of the Europe frozen potato market share in 2023.

In terms of end user, the Europe frozen potato market is bifurcated into residential and commercial. The commercial segment held a larger share of the Europe frozen potato market in 2023.

Based on country, the Europe frozen potato market is segmented into Germany, the UK, France, Italy, Spain, Russia, the Netherlands, and the Rest of Europe. The Rest of Europe segment held the largest share of Europe frozen potato market in 2023.

Agrarfrost GmbH & Co KG; Agristo NV; Albert Bartlett & Sons (Airdrie) Ltd; Aviko BV; Bart's Potato Co; Farm Frites International BV; Greenyard NV; JR Simplot Co; Kipco Damaco NV; Kraft Heinz Co; Lamb Weston Holdings Inc; and McCain Foods Ltd are some of the leading companies operating in the Europe frozen potato market.

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