Europe Equine Supplements Market Size and Forecast (2020 - 2030), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Powder, Liquid, Pellets & Granules, and Others), Health Benefits (Digestive Health, Joint & Bone Health, Hoo

Europe Equine Supplements Market Size and Forecast (2020 - 2030), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Powder, Liquid, Pellets & Granules, and Others), Health Benefits (Digestive Health, Joint & Bone Health, Hoof & Laminitis, General Health & Immunity, Respiratory, Muscle Support, Skin & Coat, Calming & Nervous System, Vitamins & Minerals, Kidney/Renal, Liver/Hepatic, and Others), Distributional Channel (Supermarkets & Hypermarkets,  Pharmacies & Drug Stores, Pet Stores, Online Retail, and Others), and Geography


The Europe equine supplements market is projected to grow from US$ 514.79 million in 2022 to US$ 721.22 million by 2030. The market is expected to record a CAGR of 4.3% from 2022 to 2030.

Equine owners are seeking proper nutrition for their equines to enhance their performance and productivity in work and sports. Equine owners check the nutrients and ingredients included in supplements to ensure that the equines receive the most appropriate and beneficial nutrients. They search for products free of artificial additives, preservatives, and fillers. The increasing preference for a healthy diet and rising awareness regarding the benefits of natural ingredients in equines have surged the demand for natural and organic equine supplements.

E-commerce platforms are being used widely across the region for purchasing equine supplements. Increasing penetration of smartphones and the internet, convenient shopping experiences through online retail platforms, and the rising purchasing power of consumers are a few of the key factors driving the sales of various animal nutrition products, such as equine supplements, through e-commerce platforms. Equine owners increasingly prefer online retail platforms to buy equine supplements owing to the detailed product descriptions on the website, the availability of different products of various brands at affordable prices, home delivery services, and consumer ratings and reviews. During the COVID-19 outbreak, equine owners were restricted to staying at their homes, which increased their inclination toward online shopping. Since then, the preference for e-commerce has been significantly rising. According to the International Trade Administration, a US-based Department of Commerce, in 2022, consumer e-commerce made up 30% of the UK's overall retail sector, which was 20% in 2020.

With the rising penetration of e-commerce across the region, equine supplement manufacturers are expanding their online presence by selling products through well-known e-commerce platforms, such as Walmart, Amazon, and Lidl. Moreover, the manufacturers are opening their direct-to-consumer (D2C) retail platform, launching online websites, and selling their products without involving any 3rd party distributor or suppliers.

Based on health benefits, the Saudi Arabia cut vegetables market is segmented digestive health, joint & bone health, hoof & laminitis, general health & immunity, respiratory, muscle support, skin & coat, calming & nervous system, vitamins & minerals, kidney/renal, liver/hepatic, others. The joint & bone health segment holds significant market share in 2022. The rising awareness among equine owners to prevent lameness associated with osteoarthritis is boosting the demand for joint and bone health supplements. Moreover, equine joint and bone supplements support equines of all ages. Thus, the rising demand for joint and bone health supplements has encouraged major manufacturers in the region to provide such products. For example, Vetoquinol, a French company, offers equine supplement products such as Flexadin UCII for joint health and mobility.

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, pharmacies & drug stores, pet stores, online retail, and others. Online retail segmented expected to register highest CAGR in the Europe equine supplements market. Animal nutrition products such as equine supplements are widely available across e-commerce channels. Consumers can easily purchase and return these products according to their requirements. Also, many local brands of equine supplements are available across online retail channels at affordable prices, further enhancing customer shopping experience. Additionally, e-commerce platforms confer multiple payment options and easy return/exchange policies, which increase their appeal among consumers.

Greencoat Ltd, Foran Healthcare Ltd, Sectolin BV, Horse First Ltd, Pferdegold Vertriebs GmbH, Hoveler & Equinova Benelux, Good Goods Germany GmbH, Alltech Inc, DBS Equestrian BV, and Nutriquine NV are among the key players operating in the Europe equine supplements market.

The overall Europe equine supplements market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the Saudi Arabia cut vegetables market.


Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in the Europe equine supplements market, thereby allowing players to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.


Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in the Europe equine supplements market, thereby allowing players to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.


1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Equine Supplements Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Process
4.3.3 Distributors or Suppliers
4.3.4 Distribution Channel
4.4 List of Vendors
5. Europe Equine Supplements Market – Key Market Dynamics
5.1 Europe Equine Supplements Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Increasing Focus on Equine Performance and Productivity
5.2.2 Popularity of Equestrian Sports in Europe
5.3 Market Restraints
5.3.1 Stringent Regulatory Framework
5.4 Market Opportunities
5.4.1 Rising Preference for E-Commerce Platform
5.5 Future Trends
Table 1. Europe Equine Supplements Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Table 4. Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 5. Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 6. Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 7. Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Country
Table 8. Germany: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 9. Germany: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 10. Germany: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 11. France: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 12. France: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 13. France: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 14. Italy: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 15. Italy: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 16. Italy: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 17. Spain: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 18. Spain: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 19. Spain: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 20. UK: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 21. UK: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 22. UK: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 23. Austria: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 24. Austria: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 25. Austria: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 26. Switzerland: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 27. Switzerland: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 28. Switzerland: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 29. Denmark: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 30. Denmark: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 31. Denmark: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 32. Belgium: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 33. Belgium: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 34. Belgium: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 35. Netherlands: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 36. Netherlands: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 37. Netherlands: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 38. Rest of Europe: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 39. Rest of Europe: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Health Benefits
Table 40. Rest of Europe: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 41. Heat Map Analysis
Figure 1. Europe Equine Supplements Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: Europe Equine Supplements Market
Figure 3. Ecosystem: Europe Equine Supplements Market
Figure 4. Europe Equine Supplements Market Impact Analysis of Drivers and Restraints
Figure 5. Europe Equine Supplements Market Revenue (US$ Million), 2022–2030
Figure 6. Europe Equine Supplements Market Share (%) – by Type, 2022 and 2030
Figure 7. Powder: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 8. Liquid: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 9. Pellets and Granules: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 10. Others: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 11. Europe Equine Supplements Market Share (%) – by Health Benefits, 2022 and 2030
Figure 12. Digestive Health: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 13. Joint and Bone Health: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 14. Hoof and Laminitis: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 15. General Health and Immunity: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 16. Respiratory: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 17. Muscle Support: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 18. Skin and Coat: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 19. Calming and Nervous System: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 20. Vitamins and Minerals: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 21. Kidney/Renal: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 22. Liver/Hepatic: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 23. Others: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 24. Europe Equine Supplements Market Share (%) – by Distribution Channel, 2022 and 2030
Figure 25. Supermarkets and Hypermarkets: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 26. Pharmacies and Drugstores: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 27. Pet Stores: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 28. Online Retail: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 29. Others: Europe Equine Supplements Market– Revenue and Forecast to 2030 (US$ Million)
Figure 30. Europe Equine Supplements Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 31. Germany: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 32. France: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 33. Italy: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 34. Spain: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 35. UK: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 36. Austria: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 37. Switzerland: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 38. Denmark: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 39. Belgium: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 40. Netherlands: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 41. Rest of Europe: Europe Equine Supplements Market – Revenue and Forecast to 2030 (US$ Million)
Figure 42. Company Positioning & Concentration

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