Europe Digital Printing Packaging Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Ink Type (Solvent-based, UV-based, Aqueous, and Others), Packaging Type (Corrugated, Folding Cartons, Flexible Packaging, Labels, and Others), and End-Use

Europe Digital Printing Packaging Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Ink Type (Solvent-based, UV-based, Aqueous, and Others), Packaging Type (Corrugated, Folding Cartons, Flexible Packaging, Labels, and Others), and End-Use Industry (Food & Beverage, Pharmaceuticals, Personal Care & Cosmetics, and Others)

The Europe digital printing packaging market is expected to grow from US$ 3,850.28 million in 2022 to US$ 6,900.87 million by 2028; it is expected to grow at a CAGR of 10.2% from 2022 to 2028.

Digital printing produces higher-quality prints than traditional prints. Printing on the packaging of a product is important for any manufacturer to attract consumers as well as to mention information such as brand name, etc. The increasing demand for digital printing packaging among various end-use industries such as food & beverages, pharmaceuticals, personal care & cosmetics, etc., is fueling the market growth. The market is segmented on the basis of ink type, packaging type, and end-use industry.

Sustainable printing is important for reducing the adverse impact of offset printing on the environment. Digital printing is a better sustainable option since it uses less energy, produces less waste, and has a smaller carbon footprint compared to analog or conventional printing. The materials involved in digital print—from the inks to the films—are also sustainable. Consumers in Europe are shifting toward convenience and sustainable packaging material. In addition, the European Commission proposed the European Green Deal. The new rules aim to reduce the constantly growing sources of waste. Consumers ensure reusable packaging options, limit overpackaging, eliminate unnecessary packaging, and provide clear labels to encourage correct recycling. For the industry, this rule is expected to decrease the need for virgin materials and boost Europe's recycling capacity. Such stringent rules are anticipated to provide growth opportunities for the Europe digital printing packaging market in the coming years.

The COVID-19 pandemic adversely affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The consumer goods industry witnessed severe disruptions such as supply chain breaks and production plant shutdowns due to the pandemic. The shutdown of manufacturing plants and factories in Europe hindered the global supply chain and negatively impacted manufacturing activities, delivery schedules, and goods sales. Further, during the pandemic, various companies announced possible delays in product deliveries and a slump in future sales. In addition, the global travel bans imposed by countries in Europe disrupted business collaboration and partnership opportunities. The pandemic has directly affected the production of digital printing packaging and its demand and subsequently impacted the revenue of European economies and businesses.

In Europe, France, the UK, and Russia were the worst-affected countries by the COVID-19 pandemic. The outbreak resulted in temporary disruptions in the operations of industrial bases, which discontinued the expansion of their manufacturing facilities across Europe. In addition, due to the shortage of labor, the production of packaging material was low in the region, which disrupted the supply chain of raw materials. Manufacturers such as paper and packaging producers in Europe experienced several challenges due to the crisis. However, various industries are coming on track due to the gradual ease of supply constraints. Many packaging manufacturers offer their products and services to major industries for pharmaceutical and food packaging; labeling hand sanitizers and disinfectants; and packaging of soaps, detergents, and hand washes. The rising demand for digital printing packaging across diverse applications and government initiatives to combat COVID-19 substantially boosted the demand for digital printing packaging in Europe.

HP Inc, Xerox Holdings Corp, Reel Appeal Ltd, Mondi Plc, Dupont De Nemours Inc, Quad/Graphics Inc, Xeikon Bv, Quantum Print and Packaging Ltd, Weber Packaging Solutions Inc, and DS Smith Plc are a few of the key players operating in the Europe digital printing packaging market. These players are adopting product innovation strategies to acquire a large number of consumers in the region.

The overall Europe digital printing packaging market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. The participants of this process include VPs, business development managers, market intelligence managers, national sales managers, and external consultants—such as valuation experts, research analysts, and key opinion leaders—specializing in the Europe digital printing packaging market.

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