Europe Dietary Supplements Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Vitamins, Minerals, Proteins and Amino Acids, Probiotics, Blends, and Others), Form (Tablets, Capsules and Softgels, Powders, and Others), and Distribution

Europe Dietary Supplements Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Vitamins, Minerals, Proteins and Amino Acids, Probiotics, Blends, and Others), Form (Tablets, Capsules and Softgels, Powders, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The Europe dietary supplements market is expected to grow from US$ 38,656.84 million in 2021 to US$ 56,510.01 million by 2028; it is estimated to grow at a CAGR of 5.6% from 2021 to 2028. Many people use dietary supplements to lead a healthy lifestyle. These supplements are typically used to replenish missing nutrients while maintaining adequate dietary levels in the body. In recent years, health and fitness have picked up as a trend due to the rising prevalence of various diseases, such as cancer and cardiovascular disorders, and several medical conditions, such as diabetes, high blood pressure, obesity, and high cholesterol, thereby resulting in the rising popularity of dietary supplements across the region. Further, people have become more aware and concerned about their health and physique over the last few years. Millions of people of various age groups, backgrounds, and geographies are embracing fitness to better their physical health and overall well-being, boosting the demand for dietary supplements substantially. Further, social media plays a significant role in fitness motivation and influencing self-improvement. For instance, social media platforms, such as Instagram, Twitter, and Pinterest, have boosted the popularity of the health and fitness industry, with many celebrities and influencers introducing users to new fitness regimes and dietary supplements, highlighting the benefits they offer to their physical and mental health, in turn, aiding the dietary supplement demand. Additionally, the increasing interest of people in bodybuilding and athletics is fueling the popularity of supplements. Athletes are becoming more inclined toward dietary supplements to improve endurance and performance while maintaining health. The factors mentioned above are driving the demand for dietary supplements significantly across Europe.

In Europe, the UK got severely impacted during the COVID-19 pandemic. The COVID-19 pandemic has had a mixed impact on the dietary supplement sector. Initially, the COVID-19 pandemic substantially impacted the market due to the decrease in manufacturing. The imposition of lockdown halted manufacturing activities, resulting in a decrease in supply. In addition, travel restrictions made it difficult to transport raw materials, which impacted the economy negatively. The region is suffered an economic hit due to the lack of revenue from various industries subjected to disruption in the supply chain. However, a shift in consumer lifestyle, rise in preference toward healthy dietary practices, and increase in consumption of dietary fibers have substantially promoted the demand for dietary supplements in the regional market.

Based on form, the capsules and softgels segment led the Europe dietary supplements market in 2020. Capsules are gelatin pieces that fit together to retain dry ingredients and are commonly used in supplements, widely found in a conventional cylindrical shape The two-piece design of capsules’ prevents oil-based substances and liquids from entering into it. These qualities boost the demand for capsules, aiding the segment's growth. However, one disadvantage of capsules is their limited volume, causing them to crack when overfilled, which creates obstacles for the segment. A softgel is similar to a capsule in appearance, but it is made of a gelatin-based shell surrounding a liquid fill. The gelatin soft gel keeps components from oxidizing and degrading. Some softgels can be made opaque to guard against light and UV rays. Further, soft gels are often preferred over tablets for oils or other liquid substances as they are easier to swallow. In addition, soft gels hermetically encapsulate the contents to protect against air, and opaque soft gel shields delicate substances from light, further boosting the segment's growth.

The overall Europe dietary supplements market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe dietary supplements market. The process also serves the purpose of obtaining overview and forecast for the Europe dietary supplements market with respects to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, and to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe dietary supplements market. Abbott; Abbott; Amway Corp.; anona GmbH; Arkopharma; Bayer AG; GlaxoSmithKline plc.; Otsuka Holdings Co., Ltd; Pfizer Inc.; and The Bountiful Company are a few key players operating in the Europe dietary supplements market.

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