Europe and Asia Pacific Packaged Mac and Cheese Market Size and Forecasts (2020 - 2030), Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Pasta Source (Wheat, Rice, and Others), Category (Conventional and Gluten-Free), and Distr

Europe and Asia Pacific Packaged Mac and Cheese Market Size and Forecasts (2020 - 2030), Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Pasta Source (Wheat, Rice, and Others), Category (Conventional and Gluten-Free), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

The Europe and Asia Pacific packaged mac and cheese market size was valued at US$ 2.75 billion in 2022 and is projected to reach US$ 4.01 billion by 2030; it is expected to register a CAGR of 4.8% from 2022 to 2030.

Packaged mac and cheese manufacturers in Europe and APAC invest significantly in strategic developments such as product launches and product developments to attract consumers and enhance their market position. In May 2023, The Kraft Heinz Company announced the launch of Kraft Mac & Cheese Deluxe Frozen. The product is available at retail stores in original cheddar and four cheese versions. The launch was aimed to cater to the growing demand for frozen mac and cheese products. In addition, consumer’s demand for packaged mac and cheese with different flavors has surged in recent years. Thus, manufacturers are investing in innovative products to meet consumer demand. For instance, in August 2023, Tillamook County Creamery Association (TCCA) announced the launch of frozen macaroni & cheese and pizza to its growing product line. The Tillamook mac and cheese is launched in three flavors—classic cheddar, sharp cheddar and uncured bacon, and cheddar and hatch chile.

In recent years, there has been a notable surge in innovation in the packaged mac and cheese industry, driven by a desire to enhance user experience, improve sustainability, and cater to evolving consumer preferences. In addition, sustainability concerns have spurred the advancement of eco-friendly mac and cheese packaging. Companies increasingly explore biodegradable and recyclable materials to reduce environmental impact. In January 2021, The Kraft Heinz Company announced the development of a new recyclable cup packaging innovation. The innovation aligned with the company’s aim to make 100% reusable, recyclable, or compostable packaging by 2025. Such initiatives align with sustainability goals and appeal to a growing market segment that values environmentally friendly practices among consumers.

The growing awareness about gluten sensitivity and celiac diseases in Europe and Asia Pacific propels the demand for gluten-free packaged mac and cheese. As more individuals adopt gluten-free diets by necessity or choice, the manufacturers offer consumers healthy alternatives. Young consumers highly prefer gluten-free packaged mac and cheese, owing to a surge in health consciousness among them. Gluten-free mac and cheese products provide a safe and enjoyable option for those who must adhere to the gluten-free lifestyle, allowing them to indulge in classic comfort food without compromising their dietary needs.

Kabuto Foods Ltd, Symington’s Ltd, San Remo Macaroni Co Pty Ltd, Healthy Kids Ltd, TGK Brand Ltd, The Kraft Heinz Co, Nestle SA, General Mills Inc, Gooder Foods Inc, and Amy's Kitchen Inc are the key players operating in the Europe and Asia Pacific packaged mac and cheese market. These market players are focusing on providing high-quality, innovative products to fulfill customers' demands and increase their Europe and Asia Pacific packaged mac and cheese market share.

The overall Europe and Asia Pacific packaged mac and cheese market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe and Asia Pacific packaged mac and cheese market.

Reason to buy

Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in the Europe and Asia Pacific packaged mac and cheese market, thereby allowing players to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.