Europe Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)     

Europe Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)     

The ad fraud detection tools market in Europe is expected to grow from US$ 71.36 million in 2021 to US$ 217.83 million by 2028; it is estimated to grow at a CAGR of 17.3% from 2021 to 2028. With the growing number of internet users and the availability of several digital platforms for advertisement, the demand for digital advertising is increasing in Europe. Digital advertising is now more sophisticated, personalized, and relevant. Consumers are spending more time online than ever before, and digital advertising offers an ideal way to reach multidevice and multichannel consumers. Brands are no longer limited to just demographics and firmographics but can target the exact audience that is most likely to make purchases based on thousands of variables based on lifestyle, personality, behaviors, and purchase intent. Mobile accounts for over 70% of digital and more than 25% of total media outlays, according to the V12 website data. Furthermore, Americans spend over 10 hours a day on screens, and about five of those hours are spent on their smartphones.

The advent of digital advertising has resulted in digital advertising frauds and has also caused huge revenue losses for companies. According to mFilterIt data published in November 2021, digital ad fraud is estimated to cost brands ~US$ 44 billion due to fraudulent activities by 2022, and the cost is estimated to reach up to 45% of the total spent. Furthermore, fraudsters are continuously developing technologies to breach the ecosystem, whereas tech companies are constantly evolving to find ways to stop these fraudsters. Therefore, companies such as mFilterIt provide comprehensive solutions against digital ad frauds. The solution uses complex algorithms to monitor surface as well as dark web spaces actively, followed by using artificial intelligence and machine learning to convert them into meaningful and actionable reports for helping brand custodians and community owners to proactively safeguard from any potential harm to the identity and privacy of their community members.

Based on end user, the Europe ad fraud detection tools market is segmented into e-commerce, travel, finance, gaming, and others. In 2021, the finance segment led the market with the largest share. The finance segment comprises banks and other financial institutions. According to the Investopedia website data, the banking sector accounts for 14% of the European economy. Therefore, with the rapidly flourishing finance industry, the ad fraudulent activities in this sector are also increasing. For instance, as per 2019 Mobile Ad Fraud Report of Interceptd, the overall finance fraud traffic is ~29% in iOS systems. The types of frauds found in iOS systems were SDK spoofing (20%), device farm (28%), bot or emulator (11%), click spamming (25%), incent abuse (14%), and others (2%). Similarly, on Android systems, the overall finance fraud traffic is ~35%. The types of frauds found in Android systems are incent abuse (14%), bot or emulator (21%), device farm (29%), click spamming (18%), click injection (16%), and others (2%).

Russia, France, Italy, Germany, Spain, and the UK are among the worst-hit countries in Europe, in terms of the count of COVID-19 cases. Europe witnessed a significant decline in revenue from several industries such as retail, transport & logistics, and manufacturing in 2020 due to stringent containment measures imposed by government authorities. Owing to travel restrictions, the movement of people from one place to another was reduced drastically. The COVID-19 outbreak has heavily impacted the European economy. With the implementation of lockdown in several countries in European region, the trend for digital advertisements increased, and with the growing digital advertisements, the ad fraudulent activities are also increasing. Therefore, to counter these frauds, ad fraud detection and prevention tools are required due to their several benefits, such as prevention from advertisement fraudulent activities, optimization on spending on advertisements, proactive monitoring of campaigns, and maximizing campaign return on investments (ROI). Therefore, with the growth of digital advertisements in Europe, the demand for fraud detection tools is increasing. Moreover, in 2021, with the rise in the number of SMEs and growing online advertisement among them, the adoption of ad fraud activities is increasing.

The Europe ad fraud detection tools market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Europe ad fraud detection tools market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights. The participants typically involved in this process include industry experts such as VPs, business development managers, market intelligence managers, national sales managers, and external consultants—including valuation experts, research analysts, and key opinion leaders—specializing in the Europe Ad fraud detection tools market. AppsFlyer Ltd.; Adjust GmbH; Branch Metrics, Inc.; Interceptd (App Samurai Inc.); Machine Advertising Limited; Perform[cb], LLC; and Singular Labs, Inc. are among the key players operating in the market in this region.

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