Asia Pacific Toothpaste Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/ Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Base

Asia Pacific Toothpaste Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/ Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/ Pharmacies)

The toothpaste market in Asia Pacific is expected to grow from US$ 12,594.62 million in 2021 to US$ 16,946.52 million by 2028. It is estimated to grow at a CAGR of 5.0% from 2021 to 2028.

Rising Popularity of Herbal Products

The escalating preference and sales of herbal products among consumers can be a massive opportunity for renowned brands over the forecast period. Consumers are increasingly inclining towards natural products that are devoid of any chemicals, owing to the rising cases of tooth abrasions. Rising preference for chemical-free products and growing popularity of environmentally sustainable products are stimulating the demand for herbal products in the toothpaste market. The natural ingredients used are pudina satva, clove, neem, ginger, black pepper, tulsi, cardamom, and nutmeg, among others. These ingredients provide vital functional benefits for adequate protection of the teeth and offer a longer life to teeth and gums. With the increasing demand, major players functioning in the market are focusing on heavily investing in research and development for innovating new and improved toothpaste variants in terms of flavors, ingredients, and packaging. For instance, in November 2020, Auromere launched its popular fresh mint flavored herbal toothpaste in zero-waste glass jars, eco-friendly with a metal cap and wooden serving spoon for environmentally conscious consumers looking for an eco-friendly alternative to traditional toothpaste tubes. This packaging comprises no plastic and is 100% recyclable, distinguishing Auromere from its industry rivals and providing it a competitive edge over the others in the industry. Thus, increasing health-consciousness and rising demand for herbal ingredients, coupled with growing importance of oral hygiene among consumers, are anticipated to propel the growth of the toothpaste market.

Market Overview

Asia Pacific is the largest region in terms of the consumption of toothpaste. Asia Pacific has a high population density, accounting for 60% global population, thereby making it the largest consumer. In Asia Pacific, China is one of the largest consumers of toothpaste. Factors such as a strong customer base, growing consciousness about oral health, hygiene, and changing lifestyles are among the major factors driving the growth of the toothpaste market. The fourth national oral health survey in China, conducted during 2015–2016, found a high prevalence of dental caries among people aged 65–74 years. In India, tooth sensitivity is highly prevalent. In the region, there is a high demand for need-based offerings, which include toothpaste addressing tooth sensitivity, whitening, gel-based, or with herbal and natural ingredients. These toothpaste categories will garner a larger share over the next few years. There is high demand for toothpaste with different flavors. With a marked shift in consumer demand for natural toothpaste, the natural and herbal sub-segment of the toothpaste market is growing at a faster rate. Also, the massive promotional and awareness campaigns by leading players are fueling the demand for herbal products, including toothpaste. Further, in many Southeast Asian countries, the smoking rate tends to be high, which will create demand for toothpaste specific for smokers. To cater to the rising demand, manufacturers are offering new and innovative products, which is further boosting the market growth. Many domestic brands are increasingly penetrating the regional market. Children have different dental needs than adults. Many brands are trying to capture children's interest in oral hygiene. For instance, in January 2018, Amway India announced its entry into the kid’s oral care segment with the launch of Glister Kids toothpaste. This toothpaste has been designed to appeal to and engage children in a friendly way. Such developments also support the market growth in the region.

Asia Pacific Toothpaste Market Revenue and Forecast to 2028 (US$ Million)

Asia Pacific Toothpaste Market Segmentation

The Asia Pacific toothpaste market is segmented into type, end user, distribution channel, and country.

Based on by type, the Asia Pacific toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment registered the largest market share in 2021. Based on end user, the Asia Pacific toothpaste market is bifurcated into adults and kids. Adults segment registered the larger market share in 2021. Based on base type, the Asia Pacific toothpaste market is bifurcated into gel-based and non-gel-based. The non-gel based segment held a larger market share in 2021. Based on distribution channel, the Asia Pacific toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. Supermarkets and hypermarkets segment held the largest market share in 2021. Based on country, the market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the market share in 2021. 3M; Beverly Glen Laboratories, Inc; Colgate-Palmolive Company; GlaxoSmithKline plc.; Henkel AG & COMPANY, KGAA; Lion Corporation; Procter & Gamble; Sunstar Suisse S.A; The Himalaya Drug Company; and Unilever are the leading companies operating in the toothpaste market in the region.

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