Asia Pacific Sugarcane Juice Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Category (Organic and Conventional), Packaging Type (Bottles, Cans, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)
The Asia Pacific sugarcane juice market is expected to grow from US$ 41.43 million in 2021 to US$ 70.43 million by 2028; it is estimated to grow at a CAGR of 7.9% from 2021 to 2028.
Cold pressing is the technique of preserving fresh food and beverages using the high-pressure processing (HPP) method instead of heat treatment. The pressure applied during cold pressing is up to 87,000 pounds per square inch. Cold pressing inhibits microbial growth on a structural level while retaining the flavor and quality that is destroyed by heat and chemical pasteurization. This process of extracting juice keeps the original flavor while retaining more nutrients, including vitamins, minerals, and enzymes. Cold-pressed sugarcane juice is becoming increasingly popular, owing to its high nutritional benefits over conventional alternatives. Vitamins A, B1, B2, B3, B5, B6, C, calcium, cobalt, copper, iron, magnesium, manganese, phosphorus, potassium, zinc, antioxidants, chlorophyll, proteins, and soluble fiber are all found in fresh, raw, unpasteurized sugar cane juice. Moreover, manufacturers are making significant investments in machinery and equipment for launching cold-pressed sugarcane juice. For instance, companies like Raw Pressery and Kauai Pharmacy offer cold-pressed sugarcane juice manufactured in their state-of-the-art manufacturing units. However, the Food and Drug Administration (FDA) requires that all juices be pasteurized before the sale unless the juice manufacturer is selling directly to the consumer. The raw, unpasteurized, and cold-pressed sugarcane juice is hardly available in retail stores across the US. However, with the rising popularity of cold-pressed sugarcane juice, the products will undoubtedly occupy the retail shelves in the future.
The COVID-19 pandemic severely affected many industries, such as the food & beverage industry, across Asia-Pacific. Due to the shutdown of manufacturing units, disruption of supply chains, and shortage of raw material, there was a massive slump in production volumes and distribution. However, people in the region are aware regarding the nutritional benefits of consuming natural sugarcane juice. Moreover, as sugarcane juice boosts immunity and helps combat various diseases, its demand remained steady in Asia-Pacific countries. However, due to supply chain disruptions, a shortfall in product supply was witnessed, which restrained the growth of the sugarcane juice market in the region.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. Thus, the Asia Pacific sugarcane juice market is expected to grow at a good CAGR during the forecast period.
Asia Pacific Sugarcane Juice Market Revenue and Forecast to 2028 (US$ Million)
Asia Pacific Sugarcane Juice Market Segmentation
By Category
Organic Conventional By Packaging Type
Bottles Can Others By Distribution Channel
Supermarkets and Hypermarkets Convenience Stores Online Retail Others By Country
China Japan India Australia Rest of Asia-Pacific Companies Mentioned
Goya Foods, Inc. Nutricane Beverages Pvt. Ltd. Rakyan Beverages Numaoy Raimaijon Co., Ltd. Hurrycane Mr Sugarcane Muddy Puddle Foods Pvt Ltd
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