Asia Pacific Skin Toners Market Forecast to 2028 -Regional Analysis - by Type (Hydrating Toners, Exfoliating Toners, and Treatment Toners), Category (Organic and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Drugstores and Pharma

Asia Pacific Skin Toners Market Forecast to 2028-Regional Analysis- by Type (Hydrating Toners, Exfoliating Toners, and Treatment Toners), Category (Organic and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Drugstores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)


The Asia Pacific skin toners market is expected to grow from US$ 568.82 million in 2022 to US$ 798.05 million by 2028. It is estimated to grow at a CAGR of 5.8% from 2022 to 2028.

Flourishment of E-Commerce and Direct-to-Consumer Channel Fuels Asia Pacific Skin Toners Market

In recent years, the organized retail sector has undergone a massive transformation. The emergence of e-commerce has resulted in considerable changes in the way people shop and spend their money. A rise in penetration of smartphones and the internet, easy access to emerging technologies, a surge in purchasing power, and convenience provided by online retail shopping platforms from anywhere at any time are a few of the major factors bolstering the growth of e-commerce. People are increasingly preferring online retail platforms for purchasing personal care products such as moisturizers, skin toners, cleansers, cosmetics, etc. Consumers across the region are becoming confident about purchasing these products online, moving from the traditional try-and-buy purchasing model to a buy-and-try model. Moreover, online sales of personal care products grew significantly during the COVID-19 pandemic due to the shutdown of brick-and-mortar stores and the government's imposition of social restrictions. As lockdowns constrained people's movement and they were compelled to work from their homes, there was a substantial shift to online shopping. In addition, heavy discounts, wide availability of different brands in one place, and home delivery options are other notable factors driving consumers' focus toward online shopping. Additionally, with the increasing penetration of online shopping, manufacturers are selling products directly-to-customer (D-to-C) by launching their own online retail sites, eliminating the need to invest in expensive marketing and distribution infrastructure. Thus, the consumers’ increasing dependency on e-commerce services and the adoption of the D-to-C strategy by manufacturers through their own e-commerce platforms are a few factors expected to open lucrative opportunities for the Asia Pacific skin toners market growth in the coming years.

Asia Pacific Skin Toners Market Overview

The Asia Pacific skin toners market is segmented into China, India, Australia, Japan, South Korea, and the Rest of Asia Pacific. Consumers from emerging countries in the region are becoming more aware of skincare due to exposure to social media, especially a growing population aged 13-45 years in countries, such as China, India, and Bangladesh. This is expected to fuel the market over the next few years. Moreover, natural ingredients, multiple-step skincare routines, and obsession with glass skin are a few trends in the K-beauty (Korean beauty) industry. Consumers across the region are adopting these trends, which is increasing the demand for skin toners. The development of Artificial intelligence (AI), IoT-based devices that offer personalized skin nourishment solutions to the individual, and other technological advancements in the beauty & personal care industry are expected to boost the demand for skin care products such as skin toner in the coming years. The Asia Pacific skin toners market growth is attributed to the increasing demand for natural ingredients and the growing influence of “clean label products” among the population in the region. Thus, manufacturers are launching natural and organic skin toners to cater to the increasing demand among consumers in the region. For instance, in August 2019, The Beauty Co. launched skin toners in the variants of aloe vera, rose, tea tree, and cucumber toners in India. Such innovative product launches are expected to open new lucrative opportunities for the Asia Pacific skin toners market growth during the forecast period.

Asia Pacific Skin Toners Market Revenue and Forecast to 2028 (US$ Million)

Asia Pacific Skin Toners Market Segmentation

The Asia Pacific skin toners market is segmented into type, category, distribution channel, and country.

Based on type, the Asia Pacific skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The treatment toners segment held the largest share of the Asia Pacific skin toners market in 2022.

Based on category, the Asia Pacific skin toners market is segmented into organic and conventional. The conventional segment held a larger share of the Asia Pacific skin toners market in 2022.

Based on distribution channel, the Asia Pacific skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Asia Pacific skin toners market in 2022.

Based on country, the Asia Pacific skin toners market is segmented into China, India, Australia, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the share of the Asia Pacific skin toners market in 2022.

Burt's Bees Inc; Johnson & Johnson Consumer Inc; L'Oreal SA; Shiseido Co Ltd; The Bodyshop International Ltd; and The Procter & Gamble Co are the leading companies operating in the Asia Pacific skin toners market.

Reasons to Buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific skin toner market.
Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific skin toner market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution


1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. Asia Pacific Skin Toners Market Overview
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
5. Asia Pacific Skin Toners Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Benefits of Using Skin Toners
5.1.2 Innovative Product Launches and Advertising Expenditure by Key Market Players
5.2 Market Restraints
5.2.1 Increasing Cases of Counterfeit Products
5.3 Market Opportunities
5.3.1 Flourishment of E-Commerce and Direct-to-Consumer Channel
5.4 Future Trends
5.4.1 Rising Adoption of Organic Personal Care Products
5.5 Impact Analysis of Drivers and Restraints
6. Skin Toners - Asia Pacific Market Analysis
6.1 Asia Pacific Skin Toners Market Overview
6.2 Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
7. Asia Pacific Skin Toners Market Analysis - By Type
7.1 Overview
7.2 Asia Pacific Skin Toners Market, By Type (2021 and 2028)
7.3 Hydrating Toners
7.3.1 Overview
7.3.2 Hydrating Toners: Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Exfoliating Toners
7.4.1 Overview
7.4.2 Exfoliating Toners: Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Treatment Toners
7.5.1 Overview
7.5.2 Treatment Toners Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
8. Asia Pacific Skin Toners Market Analysis - By Category
8.1 Overview
8.2 Asia Pacific Skin Toners Market, By Category (2021 and 2028)
8.3 Organic
8.3.1 Overview
8.3.2 Organic: Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Conventional
8.4.1 Overview
8.4.2 Conventional: Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
9. Asia Pacific Skin Toners Market Analysis - By Distribution Channel
9.1 Overview
9.2 Asia Pacific Skin Toners Market, By Distribution Channel (2021 and 2028)
9.3 Supermarkets and Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets and Hypermarkets: Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Drugstores and Pharmacies
9.4.1 Overview
9.4.2 Drugstores and Pharmacies: Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Health and Beauty Stores
9.5.1 Overview
9.5.2 Health and Beauty Stores: Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Online Retail
9.6.1 Overview
9.6.2 Online Retail: Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
10. Asia Pacific Skin Toners Market - Country Analysis
10.1 Overview
10.1.1 Asia Pacific Skin Toners Market, by Key Country
10.1.1.1 China: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 China: Asia Pacific Skin Toners Market, By Type
10.1.1.1.2 China: Asia Pacific Skin Toners Market, by Category
10.1.1.1.3 China: Asia Pacific Skin Toners Market, by Distribution Channel
10.1.1.2 Japan: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 Japan: Asia Pacific Skin Toners Market, By Type
10.1.1.2.2 Japan: Asia Pacific Skin Toners Market, by Category
10.1.1.2.3 Japan: Asia Pacific Skin Toners Market, by Distribution Channel
10.1.1.3 India: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 India: Asia Pacific Skin Toners Market, by Type
10.1.1.3.2 India: Asia Pacific Skin Toners Market, by Category
10.1.1.3.3 India: Asia Pacific Skin Toners Market, by Distribution Channel
10.1.1.4 Australia: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.4.1 Australia: Asia Pacific Skin Toners Market, By Type
10.1.1.4.2 Australia: Asia Pacific Skin Toners Market, by Category
10.1.1.4.3 Australia: Asia Pacific Skin Toners Market, by Distribution Channel
10.1.1.5 South Korea: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.5.1 South Korea: Asia Pacific Skin Toners Market, By Type
10.1.1.5.2 South Korea: Asia Pacific Skin Toners Market, by Category
10.1.1.5.3 South Korea: Asia Pacific Skin Toners Market, by Distribution Channel
10.1.1.6 Rest of Asia Pacific: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.6.1 Rest of Asia Pacific: Asia Pacific Skin Toners Market, By Type
10.1.1.6.2 Rest of Asia Pacific: Asia Pacific Skin Toners Market, by Category
10.1.1.6.3 Rest of Asia Pacific: Asia Pacific Skin Toners Market, by Distribution Channel
11. Industry Landscape
11.1 Overview
11.2 New Product Development
12. Company Profiles
12.1 Johnson & Johnson Consumer Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 L'Oreal SA
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Shiseido Co Ltd
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 The Procter & Gamble Co
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Burt's Bees Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 The Bodyshop International Ltd
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
Table 2. China: Asia Pacific Skin Toners Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 3. China: Asia Pacific Skin Toners Market, by Category - Revenue and Forecast to 2028 (US$ Million)
Table 4. China: Asia Pacific Skin Toners Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 5. Japan: Asia Pacific Skin Toners Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 6. Japan: Asia Pacific Skin Toners Market, by Category - Revenue and Forecast to 2028 (US$ Million)
Table 7. Japan: Asia Pacific Skin Toners Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 8. India: Asia Pacific Skin Toners Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 9. India: Asia Pacific Skin Toners Market, by Category - Revenue and Forecast to 2028 (US$ Million)
Table 10. India: Asia Pacific Skin Toners Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 11. Australia: Asia Pacific Skin Toners Market, By Type- Revenue and Forecast to 2028 (US$ Million)
Table 12. Australia: Asia Pacific Skin Toners Market, by Category - Revenue and Forecast to 2028 (US$ Million)
Table 13. Australia: Asia Pacific Skin Toners Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 14. South Korea: Asia Pacific Skin Toners Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 15. South Korea: Asia Pacific Skin Toners Market, by Category - Revenue and Forecast to 2028 (US$ Million)
Table 16. South Korea: Asia Pacific Skin Toners Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of Asia Pacific: Asia Pacific Skin Toners Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of Asia Pacific: Asia Pacific Skin Toners Market, by Category - Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of Asia Pacific: Asia Pacific Skin Toners Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 20. List of Abbreviation
LIST OF FIGURES
Figure 1. Asia Pacific Skin Toners Market Segmentation
Figure 2. Asia Pacific Skin Toners Market Segmentation - By Country
Figure 3. Asia Pacific Skin Toners Market Overview
Figure 4. Asia Pacific Skin Toners Market: By Category
Figure 5. Asia Pacific Skin Toners Market: By Country
Figure 6. Porter's Five Forces Analysis: Asia Pacific Skin Toners Market
Figure 7. Expert Opinion
Figure 8. Asia Pacific Skin Toners Market Impact Analysis of Drivers and Restraints
Figure 9. Asia Pacific Skin Toners Market - Revenue and Forecast to 2028 (US$ Million)
Figure 10. Asia Pacific Skin Toners Market Revenue Share, By Type (2021 and 2028)
Figure 11. Hydrating Toners: Asia Pacific Skin Toners Market - Revenue and Forecast To 2028 (US$ Million)
Figure 12. Exfoliating Toners: Asia Pacific Skin Toners Market - Revenue and Forecast To 2028 (US$ Million)
Figure 13. Treatment Toners Asia Pacific Skin Toners Market - Revenue and Forecast To 2028 (US$ Million)
Figure 14. Asia Pacific Skin Toners Market Revenue Share, By Category (2021 and 2028)
Figure 15. Organic: Asia Pacific Skin Toners Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. Conventional: Asia Pacific Skin Toners Market - Revenue and Forecast To 2028 (US$ Million)
Figure 17. Asia Pacific Skin Toners Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 18. Supermarkets and Hypermarkets: Asia Pacific Skin Toners Market - Revenue and Forecast To 2028 (US$ Million)
Figure 19. Drugstores and Pharmacies: Asia Pacific Skin Toners Market - Revenue and Forecast To 2028 (US$ Million)
Figure 20. Health and Beauty Stores: Asia Pacific Skin Toners Market - Revenue and Forecast To 2028 (US$ Million)
Figure 21. Online Retail: Asia Pacific Skin Toners Market - Revenue and Forecast To 2028 (US$ Million)
Figure 22. Others: Asia Pacific Skin Toners Market - Revenue and Forecast To 2028 (US$ Million)
Figure 23. Asia Pacific Skin Toners Market, by Key Country- Revenue (2021) (US$ Mn)
Figure 24. Asia Pacific Skin Toners Market Revenue Share, by Key Country (2021 and 2028)
Figure 25. China: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
Figure 26. Japan: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
Figure 27. India: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
Figure 28. Australia: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
Figure 29. South Korea: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)
Figure 30. Rest of Asia Pacific: Asia Pacific Skin Toners Market -Revenue and Forecast to 2028 (US$ Million)

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