Asia Pacific Set Top Box Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product (Cable, Satellite, IPTV, and Others) and Content Quality [Standard Definition (SD), High-Definition (HD), and 4K]
The set-top box market in Asia Pacific is expected to grow from US$ 8,293.47 million in 2022 to US$ 10,826.87 million by 2028. It is estimated to grow at a CAGR of 4.5% from 2022 to 2028.
Satellite TVs are among the most significant applications of set-top boxes. The implementation of a show-recording facility that allows viewers to record their shows in real-time and view them later, depending on their convenience, is one of the key developments in satellite TVs. India is a major market for set-top boxes.
In addition to a booming direct-to-home satellite market, the country is approaching completing its cable TV system digitization goal. By the quarter ending in September 2019, the country had around 69.30 million subscribers of satellite cable connections. Moreover, according to the Telecom Regulatory Authority of India (TRAI), the highest subscriber base was registered in 2019; in March 2019, the country registered 72.44 million active subscribers.
Further, the high demand for high-definition (HD) picture quality is also influencing the growth of the set-top box market across the region. HD set-top boxes are equipped with HD and standard (SD) channels. In March 2018, Dish TV India Limited announced the completion of its merger with Videocon D2h Limited. With this merger, they formed one of India's largest listed media companies, with a vow to reduce set-top box procurement costs. Most STBs continue to provide HD content as their middle-of-the-market offering, with the higher-end STBs shifting toward 4K and 8K programming while the lower-end STBs mainly offer SD. HD streaming is often available with SD in STB subscriptions, although at a higher cost.
Over a broad region, satellite technology continues to be crucial in delivering video information to end viewers. The 2022 Micro LED, Neo QLED, and Lifestyle TVs were unveiled by Samsung Electronics in 2022. Samsung's 2022 Smart TVs include a new Smart Hub that prioritizes content curation and discovery regarding users' viewing preferences. Thus, the launch of smart TVs and HD channels has led to a rise in digital TV watching, which, in turn, would reflect on the growth of the set-top box market in the coming years.
Asia Pacific Set Top Box Market Revenue and Forecast to 2028 (US$ Million)
Asia Pacific Set Top Box Market Segmentation
The Asia Pacific set-top box market is segmented by product, content quality, and country. Based on product, the market is segmented into cable, satellite, IPTV, and others. The cable segment dominated the market in 2022. Based on content quality, the market is segmented into Standard Definition (SD), High-Definition (HD), and 4K. The High-Definition (HD) segment dominated the market in 2022. Based on country, the market is segmented into China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. Further, China dominated the market in 2022.
A few key players dominating the Asia Pacific set-top box market are Advanced Digital Broadcast; Altech UEC; Commscope Inc.; Huawei Technologies Co., Ltd.; Humax Holdings; Kaonmedia Co., Ltd.; Sagemcom; Shenzhen Cozhou Electronics Co., Ltd (Coship); Skyworth Group Co., Ltd.; Technicolor SA; and Zinwell Corporation.
Reasons to buy
Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Asia Pacific Set Top Box Market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific Set Top Box Market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Set Top Box Market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
- 1. Introduction
- 1.1 Study Scope
- 1.2 The Insight Partners Research Report Guidance
- 1.3 Market Segmentation
- 2. Key Takeaways
- 3. Research Methodology
- 3.1 Coverage
- 3.2 Secondary Research
- 3.3 Primary Research
- 4. APAC Set Top Box Market Landscape
- 4.1 Market Overview
- 4.2 PEST Analysis
- 4.2.1 APAC
- 4.3 Ecosystem Analysis
- 4.4 Expert Opinions
- 5. APAC Set Top Box Market – Key Market Dynamics
- 5.1 Market Drivers
- 5.1.1 Technological Transformations in Set-Top Box
- 5.1.2 Stringent Government Initiatives for Mandating Digitalization of Cable TV
- 5.2 Market Restraints
- 5.2.1 Escalating Demand for OTT Platforms
- 5.3 Market Opportunities
- 5.3.1 Increasing Penetration of HD Channels and Growing Adoption of Satellite Cable and Smart TVs
- 5.4 Future Trends
- 5.4.1 Integration of OTT Platforms with Set-Top Box
- 5.5 Impact Analysis of Drivers and Restraints
- 6. Set Top Box Market – APAC Analysis
- 6.1 APAC Set Top Box Market Overview
- 6.2 APAC Set Top Box Market Revenue Forecast and Analysis
- 7. APAC Set Top Box Market – By Product
- 7.1 Overview
- 7.2 APAC Set Top Box Market Breakdown, By Product, 2021 & 2028 (%)
- 7.3 Cable
- 7.3.1 Overview
- 7.3.2 Cable Market Forecast and Analysis
- 7.4 Satellite
- 7.4.1 Overview
- 7.4.2 Satellite Market Forecast and Analysis
- 7.5 IPTV
- 7.5.1 Overview
- 7.5.2 IPTV Market Forecast and Analysis
- 7.6 Others
- 7.6.1 Overview
- 7.6.2 Others Market Forecast and Analysis
- 8. APAC Set Top Box Market – By Content Quality
- 8.1 Overview
- 8.2 APAC Set Top Box Market Breakdown, By Content Quality, 2021 & 2028 (%)
- 8.3 Standard Definition (SD)
- 8.3.1 Overview
- 8.3.2 Standard Definition (SD) Market Forecast and Analysis
- 8.4 High-Definition (HD)
- 8.4.1 Overview
- 8.4.2 High-Definition (HD) Market Forecast and Analysis
- 8.5 4K
- 8.5.1 Overview
- 8.5.2 4K Market Forecast and Analysis
- 9. APAC Set Top Box Market – Country Analysis
- 9.1 Overview
- 9.1.1 APAC: Set Top Box Market, By Country
- 9.1.1.1 Australia: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
- 9.1.1.1.1 Australia: Set Top Box Market, By Product
- 9.1.1.1.2 Australia: Set Top Box Market, By Content Quality
- 9.1.1.1.3 China: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
- 9.1.1.1.4 China: Set Top Box Market, By Product
- 9.1.1.1.5 China: Set Top Box Market, By Content Quality
- 9.1.1.2 India: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
- 9.1.1.2.1 India: Set Top Box Market, By Product
- 9.1.1.2.2 India: Set Top Box Market, By Content Quality
- 9.1.1.3 Japan: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
- 9.1.1.3.1 Japan: Set Top Box Market, By Product
- 9.1.1.3.2 Japan: Set Top Box Market, By Content Quality
- 9.1.1.4 South Korea: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
- 9.1.1.4.1 South Korea: Set Top Box Market, By Product
- 9.1.1.4.2 South Korea: Set Top Box Market, By Content Quality
- 9.1.1.5 Rest of APAC: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
- 9.1.1.5.1 Rest of APAC: Set Top Box Market, By Product
- 9.1.1.5.2 Rest of APAC: Set Top Box Market, By Content Quality
- 10. Industry Landscape
- 10.1 Overview
- 10.2 Market Initiative
- 10.3 Mergers and Acquisition
- 10.4 New Product Development
- 11. Company Profiles
- 11.1 Advanced Digital Broadcast
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
- 11.2 CommScope Inc.
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
- 11.3 Shenzhen Cozhou Electronics Co., Ltd. (Coship)
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
- 11.4 Huawei Technologies Co., Ltd.
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
- 11.5 Humax Holdings
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 SWOT Analysis
- 11.5.5 Key Developments
- 11.6 Kaonmedia Co., Ltd.
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
- 11.7 Sagemcom
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
- 11.8 Skyworth Group Co., Ltd.
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Products and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments
- 11.9 Zinwell Corporation
- 11.9.1 Key Facts
- 11.9.2 Business Description
- 11.9.3 Products and Services
- 11.9.4 Financial Overview
- 11.9.5 SWOT Analysis
- 11.9.6 Key Developments
- 11.10 Altech UEC
- 11.10.1 Key Facts
- 11.10.2 Business Description
- 11.10.3 Products and Services
- 11.10.4 Financial Overview
- 11.10.5 SWOT Analysis
- 11.11 Technicolor SA
- 11.11.1 Key Facts
- 11.11.2 Business Description
- 11.11.3 Products and Services
- 11.11.4 Financial Overview
- 11.11.5 SWOT Analysis
- 11.11.6 Key Developments
- 12. Appendix
- 12.1 About The Insight Partners
- 12.2 Word Index
- LIST OF TABLES
- Table 1. APAC Set Top Box Market Revenue and Forecast to 2028 (US$ Million)
- Table 2. Australia Set Top Box Market, By Product– Revenue and Forecast to 2028 (US$ Million)
- Table 3. Australia Set Top Box Market, By Content Quality – Revenue and Forecast to 2028 (US$ Million)
- Table 4. China Set Top Box Market, By Product– Revenue and Forecast to 2028 (US$ Million)
- Table 5. China Set Top Box Market, By Content Quality – Revenue and Forecast to 2028 (US$ Million)
- Table 6. India Set Top Box Market, By Product– Revenue and Forecast to 2028 (US$ Million)
- Table 7. India Set Top Box Market, By Content Quality – Revenue and Forecast to 2028 (US$ Million)
- Table 8. Japan Set Top Box Market, By Product– Revenue and Forecast to 2028 (US$ Million)
- Table 9. Japan Set Top Box Market, By Content Quality – Revenue and Forecast to 2028 (US$ Million)
- Table 10. South Korea Set Top Box Market, By Product– Revenue and Forecast to 2028 (US$ Million)
- Table 11. South Korea Set Top Box Market, By Content Quality – Revenue and Forecast to 2028 (US$ Million)
- Table 12. Rest of APAC Set Top Box Market, By Product– Revenue and Forecast to 2028 (US$ Million)
- Table 13. Rest of APAC Set Top Box Market, By Content Quality – Revenue and Forecast to 2028 (US$ Million)
- Table 14. List of Abbreviation
- LIST OF FIGURES
- Figure 1. APAC Set Top Box Market Segmentation
- Figure 2. APAC Set Top Box Market Segmentation – By Country
- Figure 3. APAC Set Top Box Market Overview
- Figure 4. APAC Set Top Box Market, by Product
- Figure 5. APAC Set Top Box Market, by Content Quality
- Figure 6. APAC Set Top Box Market, by Country
- Figure 7. APAC – PEST Analysis
- Figure 8. APAC Set Top Box Market- Ecosystem Analysis
- Figure 9. Expert Opinions
- Figure 10. APAC Set Top Box Market Impact Analysis of Drivers and Restraints
- Figure 11. APAC Set Top Box Market Revenue Forecast and Analysis (US$ Million)
- Figure 12. APAC Set Top Box Market Breakdown, Product, 2021 & 2028 (%)
- Figure 13. Cable Market Revenue and Forecast to 2028 (US$ Million)
- Figure 14. Satellite Market Revenue and Forecast to 2028 (US$ Million)
- Figure 15. IPTV Market Revenue and Forecast to 2028 (US$ Million)
- Figure 16. Others Market Revenue and Forecast to 2028 (US$ Million)
- Figure 17. APAC Set Top Box Market Breakdown, Content Quality, 2021 & 2028 (%)
- Figure 18. Standard Definition (SD) Market Revenue and Forecast to 2028 (US$ Million)
- Figure 19. High-Definition (HD) Market Revenue and Forecast to 2028 (US$ Million)
- Figure 20. 4K Market Revenue and Forecast to 2028 (US$ Million)
- Figure 21. APAC: Set Top Box Market, by key Country – Revenue (2021) (US$ Million)
- Figure 22. APAC: Set Top Box Market Revenue Share, By Country (2021 and 2028)
- Figure 23. Australia: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
- Figure 24. China: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
- Figure 25. India: Set Top Box Market – Revenue Forecast to 2028 (US$ Million)
- Figure 26. Japan: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
- Figure 27. South Korea: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
- Figure 28. Rest of APAC: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook