Asia Pacific Probiotic Infant and Child Formula Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Infant Formula (0-1 Year), and Growing-Up Formula (1-6 Years)), and Distribution Channel (Online, and Offline)   

Asia Pacific Probiotic Infant and Child Formula Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Type (Infant Formula (0-1 Year), and Growing-Up Formula (1-6 Years)), and Distribution Channel (Online, and Offline)   

The probiotic infant and child formula in Asia Pacific is expected to grow from US$ 9,175.81 million in 2022 to US$ 20,548.46 million by 2028. It is estimated to grow at a CAGR of 14.4% from 2022 to 2028.

Rising Demand for Organic Infant Formula

In recent years, there has been a growing demand for natural or organic products in the infant formula market. Parents’ interest in organic nutrition for infants and environmental sustainability is expected to boost the demand for organic infant formula. The addition of organic ingredients in the probiotic formula addresses parents’ concerns about product safety and environmental sustainability. Various brands are promoting ‘natural claims’ to gain an organic position in the market. The larger brands present in the Asia Pacific probiotic infant and child formula market have started embracing the organic and sustainable message, leading to the increased development of organic infant formula products. For instance, HiPP International has developed an organic baby formula that contains prebiotics, probiotics, and other finest quality and organic ingredients to provide all the nourishment to the infant. Similarly, Wellements provides organic probiotic drops that support the child’s digestive and immune health. Thus, a growing inclination toward the consumption of organic infant formula is expected to provide growth opportunities for the Asia Pacific probiotic infant and child formula market.

Market Overview



Asia Pacific is home to 60% of the world's population, nearly 4.3 billion people, and includes the world's most populous countries, China and India. The region is expected to exhibit significant growth during the forecast period due to increasing spending by new mothers on nutritious food for a child and rising purchasing capacity of people in the region. India and China have the highest number of births per woman than other countries as per the report by the World Bank in 2020. This is anticipated to augment the demand for probiotic infant and child formula in Asia Pacific during the forecast period.

Asia Pacific Probiotic Infant and Child Formula Market Revenue and Forecast to 2028 (US$ Million)

Asia Pacific Probiotic Infant and Child Formula Market Segmentation

The Asia Pacific probiotic infant and child formula is segmented into type, distribution channel, and country.

Based on type, the market is segmented into infant formula (0-1 year) and growing-up formula (1-6 years). The growing-up formula (1-6 years) segment registered the larger market share in 2022. Based on distribution channel , the market is segmented into online and offline. The offline segment held the larger market share in 2022. Based on country, the market is segmented into Australia ,China, Japan , New Zealand and Rest of Asia Pacific. China dominated the market share in 2022. Nestlé S.A. ; HiPP GmbH & Company Vertrieb KG ; Abbott Laboratories and Mead Johnson & Company, LLC ; and Bellamy's Organic are the leading companies operating in the probiotic infant and child formula in the region.

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