Asia Pacific Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and O

Asia Pacific Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and Other Dental Products), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels)

The Asia Pacific oral care market is expected to reach US$ 17,821.5 million by 2028 from US$ 13,750.1 million in 2021. The market is estimated to grow at a CAGR of 3.8% from 2021-2028. Online shopping has grown popular in the recent years owing to its convenience. E-commerce platforms help businesses maximize their customer reach. The tips and strategies provided on these platforms for attracting customers help boost sales. Moreover, the rise in the use of computer software and cellphone apps support the trend of online purchasing. It also proves to be a cost-effective option for sellers. Furthermore, searching for the best-priced products on online portals can save money and time for consumers. A remarkable shift in the retailing of oral care products in Asia Pacific has occurred as consumers can make easy and quick purchases from e-commerce platforms compared to shops or supermarkets. The availability of multiple brands on a single platform and several options, such as free shipping, also contribute to the popularity of online shopping. Growing digitalization has led Procter & Gamble to sponsor its products on social platforms, such as WeChat, and e-commerce platforms, such as Tmall. Hello sells its products via e-commerce merchants, including Amazon.com Inc., iHerb.com, Thrive Market, and Grove Collective, as well as via its = direct-to-consumer site—Hello-Products.com—along with retail sales. Thus, the increasing popularity of online purchasing is providing lucrative opportunities to the oral care products market players.

Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental prosthesis cleaning solutions and other dental products. In 2021, toothpastes segment accounted for the highest share of the market. However, the toothbrushes and accessories segment is estimated to register the highest CAGR during the forecast period. High usage of toothpaste among people of all income groups can be attributed to the growth of this segment. The availability of different flavors of toothpaste such as mint, lime, strawberry, and many others along with various forms of toothpaste, such as gels, pastes, and powder, which also boosts demand. Furthermore, increasing prevalence of oral conditions coupled with increasing disposable incomes are also anticipated to drive the growth of cosmetics segment.

Healthcare industries are severely affected, considering the economic conditions in the current situation due to the COVID-19 outbreak. Many seminars and international conferences were postponed owing to the pandemic. To manage the widespread SARS-CoV-2 and provide efficient treatment to patients in Asia Pacific, many researchers and manufacturers boost product launches and research in Asian countries. For instance, Unilever, a Global FMCG, stated it would bring its mouthwash formulation containing CPC Technology to India in November 2020, which it claims will reduce ~99.9% of COVID-19 infection after 30 seconds of rinsing. Unilever has confirmed that preliminary lab test results proved this claim. Furthermore, preliminary laboratory-based research conducted by Dr. HSJ Institute of Dental Sciences & Hospitals, Panjab University in collaboration with CSIR-Institute of Microbial Technology (IMTECH), revealed that Chlorhexidine, one of the most routinely used mouth rinses, has proven to be effective against SARS-CoV-2. Thus, the development of these solutions is likely to impact the market growth in Asia Pacific positively.

The overall Asia Pacific oral care market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Asia Pacific oral care market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights into the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Asia Pacific oral care market. Companies adopt a few strategies, such as mergers, acquisitions, and market initiatives, which promote market growth. Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline plc.; Unilever; Johnson and Johnson Services, Inc.; Perrigo Company plc; Lion Corporation; Sunstar Suisse S.A.; and Church & Dwight, Inc. are among the key players operating in the market in this region.

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