Asia Pacific Frozen Potato Market Forecast to 2030 - Regional Analysis - by Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others) and End-User (Residential and Commercial)

Asia Pacific Frozen Potato Market Forecast to 2030 - Regional Analysis - by Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others) and End-User (Residential and Commercial)


The Asia Pacific frozen potato market is expected to grow from US$ 14,141.83 million in 2023 to US$ 20,193.37 million by 2030. It is estimated to grow at a CAGR of 5.2% from 2023 to 2030.

Increasing Demand from Asia-Pacific Fuel Asia Pacific Frozen Potato Market

The major opportunity in the frozen potato industry is the rise in demand from developing regions such as Asia-Pacific. China and India are one of the leading markets in the region. The emerging economies in this region are contributing to the growth of the frozen potato market and are providing a huge growth opportunity. Many food companies and food service outlets have expanded their selling and distribution of frozen hash browns, French fries, wedges, and many more frozen potato products in the region. The rise in the quick service restaurants and food service outlets in Asia-Pacific has been one of the major opportunities for the frozen potato market to grow in the region. The lifestyle of consumers in Asia-Pacific countries is changing, and people are moving to a busy and hectic lifestyle. There has been an increase in the per capita disposable income, employment of women, and a shift from rural to urban areas, which in turn has led to an increase in the demand for convenient and ready-to-eat food. Another factor is the rise in the purchasing power of consumers in the lower and middle-level counties of Asia-Pacific.

Asia Pacific Frozen Potato Market Overview

The Asia Pacific frozen potato market is segmented into China, India, Japan, South Korea, Australia, ASEAN countries, and the Rest of Asia Pacific. The rising middle-class population, rapid urbanization, and increasing per capita income provide several opportunities for frozen potato manufacturers operating in the Asia Pacific. The frozen food industry in Asia Pacific has experienced a huge shift over the years. The development of cold chain infrastructure such as logistics and warehouses are providing strong growth potential to the manufacturers of frozen food to expand their footprints in Asia Pacific. According to National Centre for Cold Chain Development (NNCCD), currently, there are total of 7,645 cold storages in India with 34 million metric tonnes of capacity. Thus, the presence of robust cold storage facilities in the developing Asia Pacific countries is driving the growth of the frozen potato market.

Asia Pacific Frozen Potato Market Revenue and Forecast to 2030 (US$ Million)

Asia Pacific Frozen Potato Market Segmentation

The Asia Pacific frozen potato market is segmented into product type, end-user, and country.

Based on product type, the Asia Pacific frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment accounted the largest share of the Asia Pacific frozen potato market in 2023.

Based on end-user, the Asia Pacific frozen potato market is divided into residential and commercial. The commercial segment held a larger share of the Asia Pacific frozen potato market in 2023.

Based on country, the Asia Pacific frozen potato market is segmented into China, Japan, India, Australia, South Korea, ASEAN, and the Rest of Asia Pacific. China dominated the Asia Pacific frozen potato market in 2023.

Agristo NV, Aviko B.V., Bart’s Potato Company, Farm Frites International B.V., Godrej Agrovet Ltd, Greenyard, Himalaya Food International Ltd, J.R. Simplot Company, Kipco Damaco NV, Lamb Weston Holdings Inc, Mccain, Rairandev Golden Fries Pty Ltd, and The Kraft Heinz Co are some of the leading companies operating in the Asia Pacific frozen potato market.

Reasons to Buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific frozen potato market.
Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in Asia Pacific frozen potato market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.


1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Frozen Potato Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers:
4.3.2 Manufacturers:
4.3.3 Distributors or Suppliers:
4.3.4 End-Users:
5. Asia Pacific Frozen Potato Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Expansion of Quick Service Restaurants (QSRs)
5.1.2 Rising Demand for Convenience Food
5.2 Market Restraints
5.2.1 Increasing Preference for Fresh and Natural Products
5.3 Market Opportunities
5.3.1 Advancement in Cold Chain Infrastructure
5.3.2 Increasing Demand from Asia-Pacific
5.4 Future Trends
5.4.1 Use of Innovative Technologies
5.5 Impact of Drivers and Restraints:
6. Frozen Potato Market - Asia Pacific Market Analysis
6.1 Asia Pacific Frozen Potato Market Revenue (US$ Million), 2022 – 2030
6.2 Asia Pacific Frozen Potato Market Forecast and Analysis
7. Asia Pacific Frozen Potato Market Analysis - Product Type
7.1 French Fries
7.1.1 Overview
7.1.2 French Fries : Asia Pacific Frozen Potato Market- Volume, Revenue, and Forecast to 2030 (KT) (US$ Million)
7.2 Hash Brown
7.2.1 Overview
7.2.2 Hash Brown : Asia Pacific Frozen Potato Market- Volume, Revenue, and Forecast to 2030 (KT) (US$ Million)
7.3 Shaped
7.3.1 Overview
7.3.2 Shaped : Asia Pacific Frozen Potato Market- Volume, Revenue, and Forecast to 2030 (KT) (US$ Million)
7.4 Mashed
7.4.1 Overview
7.4.2 Mashed : Asia Pacific Frozen Potato Market- Volume, Revenue, and Forecast to 2030 (KT) (US$ Million)
7.5 Battered/Cooked
7.5.1 Overview
7.5.2 Battered/Cooked : Asia Pacific Frozen Potato Market- Volume, Revenue, and Forecast to 2030 (KT) (US$ Million)
7.6 Topped/Stuffed
7.6.1 Overview
7.6.2 Topped/Stuffed : Asia Pacific Frozen Potato Market- Volume, Revenue, and Forecast to 2030 (KT) (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 Others : Asia Pacific Frozen Potato Market- Volume, Revenue, and Forecast to 2030 (KT) (US$ Million)
8. Asia Pacific Frozen Potato Market Analysis - End-User
8.1 Residential
8.1.1 Overview
8.1.2 Residential : Asia Pacific Frozen Potato Market- Volume, Revenue, and Forecast to 2030 (KT) (US$ Million)
8.2 Commercial
8.2.1 Overview
8.2.2 Commercial : Asia Pacific Frozen Potato Market- Volume, Revenue, and Forecast to 2030 (KT) (US$ Million)
9. Asia Pacific Frozen Potato Market - Countries Analysis
9.1 Asia Pacific Frozen Potato Market
9.1.1 Asia Pacific Frozen Potato Market Breakdown by Country
9.1.1.1 Asia Pacific Frozen Potato Market Breakdown by Country
9.1.1.2 Australia: Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT)
9.1.1.3 Australia: Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
9.1.1.3.1 Australia: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.3.2 Australia: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.3.3 Australia: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.3.4 Australia: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.4 China: Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT)
9.1.1.5 China: Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
9.1.1.5.1 China: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.5.2 China: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.5.3 China: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.5.4 China: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.6 India: Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT)
9.1.1.7 India: Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
9.1.1.7.1 India: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.7.2 India: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.7.3 India: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.7.4 India: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.8 Japan: Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT)
9.1.1.9 Japan: Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
9.1.1.9.1 Japan: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.9.2 Japan: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.9.3 Japan: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.9.4 Japan: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.10 South Korea: Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT)
9.1.1.11 South Korea: Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
9.1.1.11.1 South Korea: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.11.2 South Korea: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.11.3 South Korea: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.11.4 South Korea: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.12 ASEAN: Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT)
9.1.1.13 ASEAN: Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
9.1.1.13.1 ASEAN: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.13.2 ASEAN: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.13.3 ASEAN: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.13.4 ASEAN: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.14 Rest of Asia Pacific: Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT)
9.1.1.15 Rest of Asia Pacific: Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
9.1.1.15.1 Rest of Asia Pacific: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.15.2 Rest of Asia Pacific: Asia Pacific Frozen Potato Market Breakdown by Product Type
9.1.1.15.3 Rest of Asia Pacific: Asia Pacific Frozen Potato Market Breakdown by End-User
9.1.1.15.4 Rest of Asia Pacific: Asia Pacific Frozen Potato Market Breakdown by End-User
10. Asia Pacific Frozen Potato Market – Impact of COVID-19 Pandemic
10.1 Pre & Post Covid-19 Impact
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Asia Pacific Frozen Potato Market Industry Landscape
12.1 Overview
12.2 Merger and Acquisitions
12.3 Expansion
12.4 Product Launch
13. Company Profiles
13.1 Bart’s Potato Company
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Aviko B.V.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Agristo NV
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Lamb Weston Holdings Inc
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Mccain
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Farm Frites International B.V.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Greenyard
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Himalaya Food International Ltd
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 J.R. Simplot Company
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 The Kraft Heinz Co
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 Rairandev Golden Fries Pty Ltd
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
13.12 Godrej Agrovet Ltd
13.12.1 Key Facts
13.12.2 Business Description
13.12.3 Products and Services
13.12.4 Financial Overview
13.12.5 SWOT Analysis
13.12.6 Key Developments
13.13 Kipco Damaco NV
13.13.1 Key Facts
13.13.2 Business Description
13.13.3 Products and Services
13.13.4 Financial Overview
13.13.5 SWOT Analysis
13.13.6 Key Developments
14. Appendix
LIST OF TABLES
Table 1. Asia Pacific Frozen Potato Market Segmentation
Table 2. Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT)
Table 3. Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
Table 4. Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT) – Product Type
Table 5. Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 6. Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT) – End-User
Table 7. Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million) – End-User
Table 8. Australia: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – Product Type
Table 9. Australia: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – Product Type
Table 10. Australia: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – End-User
Table 11. Australia: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – End-User
Table 12. China: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – Product Type
Table 13. China: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – Product Type
Table 14. China: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – End-User
Table 15. China: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – End-User
Table 16. India: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – Product Type
Table 17. India: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – Product Type
Table 18. India: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – End-User
Table 19. India: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – End-User
Table 20. Japan: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – Product Type
Table 21. Japan: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – Product Type
Table 22. Japan: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – End-User
Table 23. Japan: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – End-User
Table 24. South Korea: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – Product Type
Table 25. South Korea: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – Product Type
Table 26. South Korea: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – End-User
Table 27. South Korea: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – End-User
Table 28. ASEAN: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – Product Type
Table 29. ASEAN: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – Product Type
Table 30. ASEAN: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – End-User
Table 31. ASEAN: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – End-User
Table 32. Rest of Asia Pacific: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – Product Type
Table 33. Rest of Asia Pacific: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – Product Type
Table 34. Rest of Asia Pacific: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT) – End-User
Table 35. Rest of Asia Pacific: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million) – End-User
Table 36. Company Positioning & Concentration
List of Figures
Figure 1. Asia Pacific Frozen Potato Market Segmentation, By Countries
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Asia Pacific Frozen Potato Market
Figure 4. Asia Pacific Frozen Potato Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Asia Pacific Frozen Potato Market Revenue (US$ Million), 2022 – 2030
Figure 7. Asia Pacific Frozen Potato Market Share (%) – Product Type, 2022 and 2030
Figure 8. French Fries : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (KT)
Figure 9. French Fries : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Hash Brown : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (KT)
Figure 11. Hash Brown : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Shaped : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (KT)
Figure 13. Shaped : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Mashed : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (KT)
Figure 15. Mashed : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Battered/Cooked : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (KT)
Figure 17. Battered/Cooked : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Topped/Stuffed : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (KT)
Figure 19. Topped/Stuffed : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Others : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (KT)
Figure 21. Others : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Asia Pacific Frozen Potato Market Share (%) – End-User, 2022 and 2030
Figure 23. Residential : Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT)
Figure 24. Residential : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Commercial : Asia Pacific Frozen Potato Market- Volume and Forecasts To 2030 (KT)
Figure 26. Commercial : Asia Pacific Frozen Potato Market- Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Asia Pacific Frozen Potato Market , by Key Country - Revenue (2022) (US$ Million)
Figure 28. Asia Pacific Frozen Potato Market Breakdown By Key Countries, 2022 And 2030 (%)
Figure 29. Australia: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT)
Figure 30. Australia: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million)
Figure 31. China: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT)
Figure 32. China: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million)
Figure 33. India: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT)
Figure 34. India: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million)
Figure 35. Japan: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT)
Figure 36. Japan: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million)
Figure 37. South Korea: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT)
Figure 38. South Korea: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million)
Figure 39. ASEAN: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT)
Figure 40. ASEAN: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million)
Figure 41. Rest of Asia Pacific: Asia Pacific Frozen Potato Market Volume And Forecasts To 2030 (KT)
Figure 42. Rest of Asia Pacific: Asia Pacific Frozen Potato Market Revenue And Forecasts To 2030 (US$ Million)
Figure 43. Heat Map Analysis By Key Players

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