Asia Pacific Events Management Platform Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component (Hardware, Software, and Services), Deployment (On-Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketi

Asia Pacific Events Management Platform Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component (Hardware, Software, and Services), Deployment (On-Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others), and End User (Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations/Non-Profitable Trusts/Government Bodies, and Others) 

The APAC events management platform market is expected to grow from US$ 7,837.20 million in 2022 to US$ 16,470.01 million by 2028; it is estimated to grow at a CAGR of 13.2% from 2022 to 2028.
Virtual events are emerging as a new future trend in the event industry. According to a study by Enterprise Event Marketing in 2016, the use of technology can increase event attendance by 20%, increase productivity by 27%, and reduce related costs by up to 30%. Event management technologies can help enhance the experience of attendees. Technology makes the work of an event manager easier and allows them to focus on the main parts of an event. Event apps are an upcoming trend in the business-to-business (B2B) sector. Event apps ensure the smoother and faster functioning of events. The trend is also incorporated in the business-to-consumer (B2C) sector to increase communication and engagement during corporate event planning. Event apps can be tailored according to individual requirements to organize event experiences for delegates. Similarly, facial recognition solution is in its initial phase. Its primary requirement is to enhance registration and speed up attendees' check-in. It will have less waiting time during the registration process. Further, the solution improves event security, which is a foremost consideration, especially in the case of larger events. Hence, the digitization trend is projected to boost the growth of the event management platform market during the forecast period.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC events management platform market . The APAC events management platform market is expected to grow at a good CAGR during the forecast period.
APAC Events Management Platform Market Revenue and Forecast to 2028 (US$ Million)
APAC Events Management Platform Market Segmentation
The APAC events management platform market is segmented based on component, deployment, application, end user, and country. Based on component, the market is segmented into hardware, software, and services. The services segment would dominate the market in 2022. The same segment is expected to grow at the fastest rate during the forecast period. In terms of deployment, the market is bifurcated into on-premise and cloud-based. The cloud-based segment would dominate the market in 2022, and it is anticipated to grow at a faster rate during the forecast period. Based on application, the market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others. The event planning segment would dominate the market in 2022 and is expected to be the fastest-growing segment during the forecast period. Based on end user, the event management platform market is segmented into trade show organizers, event management agencies, corporates, academics, organizations, associations/non-profitable trusts/government bodies, and others. The event management agencies segment dominated the market in 2022. The same segment is anticipated to grow at the fastest rate during the forecast period. Based on country, the APAC events management platform market is segmented into China, Japan, India, Australia, South Korea, and the Rest of APAC.
ACTIVE Network, LLC; Aventri, Inc.; BigMarker; Bizzabo; Swapcard; and Zuddl are among the leading companies in the APAC events management platform market.

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