Asia Pacific EEG Machines Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Integrated EEG and Portable EEG), Application (Disease Diagnosis, Sleep Monitoring, Anesthesia Monitoring Trauma and Surgery, and Others), and End U

Asia Pacific EEG Machines Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product Type (Integrated EEG and Portable EEG), Application (Disease Diagnosis, Sleep Monitoring, Anesthesia Monitoring Trauma and Surgery, and Others), and End User (Hospitals, Diagnostic Centers, Ambulatory Surgical Centers, Research Laboratories, and Others)

The Asia Pacific EEG machines market is expected to reach US$ 354.66 million by 2028 from US$ 190.78 million in 2021; it is estimated to grow at a CAGR of 9.3% from 2021 to 2028. The growth of Asia Pacific EEG machines market is attributed to innovations for automated seizure detection in epilepsy and the emergence of neuromarketing. However, the high cost of EEG machines is a key factor restraining the market growth.

Neuromarketing is emerging as a new trend and an interesting topic for various academic and commercial organizations. The development in neuroscience has allowed making tools for recognizing and analyzing consumers' expressions and unspoken responses to the marketing stimuli. There have been continuous developments carried out for neuromarketing, which has demanded a good number of EEG machines, functional magnetic resonance (fMRI), magnetoencephalography (MEG), transcranial magnetic stimulator (TMS), positron emission tomography (PET), and functional near-infrared spectroscopy (fNIRS).

In various researches, EEG machines have allowed researchers to conduct research studies easily from anywhere. EEG machine has helped measure consumers' response in an appropriate environment, including retail stores, movie theatres, and bars. The use of EEG for neuromarketing has paved a great potential for market players to create more effective and engaging advertisements. Also, it is expected that neuromarketing will be widely accepted in developing countries and contribute to the surging demand for EEG machines.

The COVID-19 pandemic has created an extraordinary emergency that is particularly affecting the supply chain. The supply chain disruptions, along with the enormous demand for effective therapies for the treatment of COVID-19, have put the healthcare research industry in a critical situation in Asia Pacific. Restrictive measures have been taken to control the spread of this pandemic. The pandemic could affect three main aspects of the global economy -production, supply chain, and firms and financial markets. National governments have announced largely uncoordinated, country-specific responses to the virus. As authorities encourage social distancing and consumers stay indoors, several businesses are hit. However, coherent, coordinated, and credible policy responses are expected to offer the best chance at limiting the economic fallout. This pandemic is affecting the business operation of the various key players operating in this region.

Based on product type, the Asia Pacific EEG machine market is segmented into integrated EEG and portable EEG. The integrated EEG segment held a larger share of the market in 2020. However, the portable EEG segment is anticipated to register a higher CAGR during the forecast period.

In terms of application, the Asia Pacific EEG machines market is segmented into disease diagnosis, trauma and surgery, sleep monitoring, anesthesia monitoring, and others. The disease diagnosis segment held the largest share of the market in 2020. Moreover, the segment is anticipated to register the highest CAGR during the forecast period.

Based on end user, the Asia Pacific EEG machines market is segmented into hospitals, diagnostic centers, ambulatory surgical centers, research laboratories, and others. The hospitals segment held the largest share of the market in 2020; however, the diagnostic centers segment is anticipated to register the highest CAGR in the market during the forecast period.

The key market players associated with the report on the Asia Pacific EEG machines market are Koninklijke Philips N.V., Medtronic, and Natus Medical Incorporated, among others.

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