Asia Pacific Authentication and Brand Protection Market Forecast to 2030 – Regional Analysis – by Component (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique C

Asia Pacific Authentication and Brand Protection Market Forecast to 2030 – Regional Analysis – by Component (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, Tobacco, and Others)


The Asia Pacific authentication and brand protection market was valued at US$ 924.07 million in 2022 and is expected to reach US$ 2,127.97 million by 2030; it is estimated to grow at a CAGR of 11.0% from 2022 to 2030.

Accentuating Demand for Genuine Products fuel the Asia Pacific Authentication and Brand Protection Market

The market of counterfeit products is growing rapidly worldwide, encompassing industries such as food & beverages, chemicals, consumer electronics, automotive components, medical devices, and pharmaceuticals. In recent years, medical device end users have incurred significant losses due to the use of duplicate products. According to an article published in the Hindu newspaper, incidents of substandard and falsified (SF) medical products rose by ~47% from 2020 to 2021 during the COVID-19 pandemic. However, the end users in the current market scenario are becoming more aware of the advantages of genuine products. Hence, they are progressively veering toward authentic medical devices. Moreover, medical device manufacturers are progressively investing in the procurement of product authentication solutions to ensure their customers receive original products, which allows them to retain their customers over the long term. This factor is bolstering the demand for authentication and brand protection solutions. Pharmaceutical manufacturers are facing significant challenges with an increasingly large number of fake medicines crowding the market. Hence, supplying authenticated drugs has become essential for pharmaceutical industries. As a result, the need for product authentication solutions has surged in this industry.

The Indian government has mandated a QR code on product packages as a track and trace mechanism that helps detect fake drugs to keep a check on counterfeit and substandard medicines. Such government initiatives drive the authentication and brand protection market.

Similar to the medical device and pharmaceutical industry, the food & beverage industry is concerned about the rise in the availability of duplicate or substandard food and beverages. With the skyrocketing demand for packaged foods, several companies have begun supplying packaged foods, which is leading to more fake and unauthenticated packaged foods products on display. This has led the Food and Drug Administration (FDA) authorities in several countries to impose stringent laws regarding the authentication of the production of packaged foods. Subsequently, food manufacturers have started adopting product authentication labels to protect their brand image. The manufacturers of alcohol, soft drinks, and other beverages are also opting for authentication labels. The demand for soft drinks and alcohol is constantly rising and these products can easily be duplicated.

To adhere to the standards and regulations set by regulatory authorities for offering genuine products and protecting their brand images, manufacturers from different industries are increasingly procuring overt or covert labels, which is boosting the authentication and brand protection market.

Asia Pacific Authentication and Brand Protection Market Overview

The manufacturing sector in Asia Pacific countries is constantly expanding because of an upsurge in the demand for various commodities. Additionally, the region has become a global manufacturing hub with its diverse manufacturing industries. China, India, South Korea, Japan, Australia, and the Rest of Asia Pacific are the key countries in the authentication and brand protection market. Consumer electronics, medical, and food & beverages industries are among the major adopters of authentication and brand protection solutions in the region. China has a massive industrial sector, and the demand for products made in China has increased in the last few decades. On the other hand, the country has been witnessing a rise in the production and sales of counterfeit products, which has propelled the demand for authentication and brand protection solutions among OEMs to claim the originality of the products and protect the brand image.

Asia Pacific Authentication and Brand Protection Market Revenue and Forecast to 2030 (US$ Million)

Asia Pacific Authentication and Brand Protection Market Segmentation

The Asia Pacific authentication and brand protection market is segmented based on component, technology, application, and country. Based on component, the Asia Pacific authentication and brand protection market is segmented into overt, covert, forensic, and digital. The overt segment held the largest market share in 2022.

Based on technology, the Asia Pacific authentication and brand protection market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment held the largest market share in 2022.

Based on application, the Asia Pacific authentication and brand protection market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment held the largest market share in 2022.

Based on country, the Asia Pacific authentication and brand protection market is segmented into China, India, Japan, Australia, South Korea, Taiwan, and the Rest of Asia Pacific. China dominated the Asia Pacific authentication and brand protection market share in 2022.

3M Co, Alpvision SA, Applied DNA Sciences, Authentix, Avery Dennison Corporation, De La Rue Plc, Eastman Kodak Co, and Giesecke Devrient GmbH are some of the leading players operating in the Asia Pacific authentication and brand protection market.

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Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific authentication and brand protection market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution


1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Authentication and Brand Protection Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.3.1 Qualitative Analysis: Radio-Frequency Identification (RFID) Tags Market
4.3 Qualitative Analysis: Recent Trends in Customer Experience in UX/UI
5. Asia Pacific Authentication and Brand Protection Market - Key Industry Dynamics
5.1 Drivers
5.1.1 Accentuating Demand for Genuine Products
5.1.2 Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components
5.1.3 Focus of Governments on Implementation of Stringent Anti-Counterfeiting Regulations
5.2 Restraints
5.2.1 Counterfeiting of Authentication Labelling
5.2.2 High Initial Capital Investment
5.3 Opportunity
5.3.1 Development of Integrated Solutions
5.3.2 Rising Demand in Developing Economies
5.4 Future Trend
5.4.1 Technological Advancement in the Authentication and Brand Protection Technology
5.5 Impact of Drivers and Restraints:
6. Authentication and Brand Protection Market - Asia Pacific Market Analysis
6.1 Authentication and Brand Protection Market Revenue (US$ Million), 2022 – 2030
7. Asia Pacific Authentication and Brand Protection Market Analysis - Component
7.1 Overview
7.2 Authentication and Brand Protection Market, by Component (2022 and 2030)
7.3 Overt
7.3.1 Overview
7.3.2 Overt Market Revenue and Forecast to 2030 (US$ Million)
7.4 Covert
7.4.1 Overview
7.4.2 Covert Market Revenue and Forecast to 2030 (US$ Million)
7.5 Forensics
7.5.1 Overview
7.5.2 Forensics Market Revenue and Forecast to 2030 (US$ Million)
7.6 Digital
7.6.1 Overview
7.6.2 Digital Market Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific Authentication and Brand Protection Market Analysis - Technology
8.1 Overview
8.2 Authentication and Brand Protection Market, by Technology (2022 and 2030)
8.3 Security Printing & Tamper Proof Labels
8.3.1 Overview
8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2030 (US$ Million)
8.4 Security Inks & Coatings
8.4.1 Overview
8.4.2 Security Inks and Coatings Market Revenue and Forecast to 2030 (US$ Million)
8.5 OVDS and Holograms
8.5.1 Overview
8.5.2 OVDS and Holograms Market Revenue and Forecast to 2030 (US$ Million)
8.6 Unique Codes
8.6.1 Overview
8.6.2 Unique Codes Market Revenue and Forecast to 2030 (US$ Million)
8.7 Bar Codes
8.7.1 Overview
8.7.2 Bar Codes Market Revenue and Forecast to 2030 (US$ Million)
8.8 RFID
8.8.1 Overview
8.8.2 RFID Market Revenue and Forecast to 2030 (US$ Million)
8.9 Authentication ICs
8.9.1 Overview
8.9.2 Authentication ICs Market Revenue and Forecast to 2030 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others Market Revenue and Forecast to 2030 (US$ Million)
9. Asia Pacific Authentication and Brand Protection Market Analysis - Application
9.1 Overview
9.2 Authentication and Brand Protection Market, by Application (2022 and 2030)
9.3 Consumer Electronics
9.3.1 Overview
9.3.2 Consumer Electronics Market Revenue and Forecast to 2030 (US$ Million)
9.4 Automotive
9.4.1 Overview
9.4.2 Automotive Market Revenue and Forecast to 2030 (US$ Million)
9.5 Medical
9.5.1 Overview
9.5.2 Medical Market Revenue and Forecast to 2030 (US$ Million)
9.6 Chemical
9.6.1 Overview
9.6.2 Chemical Market Revenue and Forecast to 2030 (US$ Million)
9.7 Food & Beverage
9.7.1 Overview
9.7.2 Food & Beverage Market Revenue and Forecast to 2030 (US$ Million)
9.8 Tobacco
9.8.1 Overview
9.8.2 Tobacco Market Revenue and Forecast to 2030 (US$ Million)
9.9 Others
9.9.1 Overview
9.9.2 Others Market Revenue and Forecast to 2030 (US$ Million)
10. Asia Pacific Authentication and Brand Protection Market - Country Analysis
10.1 Asia Pacific Authentication and Brand Protection Market
10.1.1 Asia Pacific Authentication and Brand Protection Market Overview
10.1.2 Authentication and Brand Protection market Breakdown by Countries
10.1.2.1 Australia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.1.1 Australia Authentication and Brand Protection Market Breakdown by Component
10.1.2.1.2 Australia Authentication and Brand Protection Market Breakdown by Technology
10.1.2.1.3 Australia Authentication and Brand Protection Market Breakdown by Application
10.1.2.2 China Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.2.1 China Authentication and Brand Protection Market Breakdown by Component
10.1.2.2.2 China Authentication and Brand Protection Market Breakdown by Technology
10.1.2.2.3 China Authentication and Brand Protection Market Breakdown by Application
10.1.2.3 India Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.3.1 India Authentication and Brand Protection Market Breakdown by Component
10.1.2.3.2 India Authentication and Brand Protection Market Breakdown by Technology
10.1.2.3.3 India Authentication and Brand Protection Market Breakdown by Application
10.1.2.4 Japan Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.4.1 Japan Authentication and Brand Protection Market Breakdown by Component
10.1.2.4.2 Japan Authentication and Brand Protection Market Breakdown by Technology
10.1.2.4.3 Japan Authentication and Brand Protection Market Breakdown by Application
10.1.2.5 South Korea Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.5.1 South Korea Authentication and Brand Protection Market Breakdown by Component
10.1.2.5.2 South Korea Authentication and Brand Protection Market Breakdown by Technology
10.1.2.5.3 South Korea Authentication and Brand Protection Market Breakdown by Application
10.1.2.6 Taiwan Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.6.1 Taiwan Authentication and Brand Protection Market Breakdown by Component
10.1.2.6.2 Taiwan Authentication and Brand Protection Market Breakdown by Technology
10.1.2.6.3 Taiwan Authentication and Brand Protection Market Breakdown by Application
10.1.2.7 Rest of Asia Pacific Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.7.1 Rest of Asia Pacific Authentication and Brand Protection Market Breakdown by Component
10.1.2.7.2 Rest of Asia Pacific Authentication and Brand Protection Market Breakdown by Technology
10.1.2.7.3 Rest of Asia Pacific Authentication and Brand Protection Market Breakdown by Application
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Authentication and Brand Protection Market Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 AlpVision SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.3 Applied DNA Sciences, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Eastman Kodak Co
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 De La Rue Plc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Avery Dennison Corp
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Giesecke Devrient GmbH
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 3M Co
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Authentix
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. Asia Pacific Authentication and Brand Protection Market Segmentation
Table 2. Asia Pacific Authentication and Brand Protection Market, by Country – Revenue and Forecast to 2030  (USD Million)
Table 3. Australia Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 4. Australia Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 5. Australia Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 6. China Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 7. China Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 8. China Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 9. India Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 10. India Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 11. India Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 12. Japan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 13. Japan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 14. Japan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 15. South Korea Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 16. South Korea Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 17. South Korea Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 18. Taiwan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 19. Taiwan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 20. Taiwan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 21. Rest of Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Component
Table 22. Rest of Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Technology
Table 23. Rest of Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million) – Application
Table 24. Company Positioning & Concentration
Table 25. List of Abbreviation
  
List of Figures
Figure 1. Asia Pacific Authentication and Brand Protection Market Segmentation, By Country
Figure 2. Ecosystem: Asia Pacific Authentication and Brand Protection Market
Figure 3. Asia Pacific Authentication and Brand Protection Market - Key Industry Dynamics
Figure 4. Impact Analysis of Drivers And Restraints
Figure 5. Asia Pacific Authentication and Brand Protection Market Revenue (US$ Million), 2022 – 2030
Figure 6. Asia Pacific Authentication and Brand Protection Market Share (%) – Component, 2022 and 2030
Figure 7. Overt Market Revenue and Forecasts To 2030 (US$ Million)
Figure 8. Covert Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Forensics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Digital Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Asia Pacific Authentication and Brand Protection Market Share (%) – Technology, 2022 and 2030
Figure 12. Security Printing & Tamper Proof Labels Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Security Inks & Coatings Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. OVDS and Holograms Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Unique Codes Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Bar Codes Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. RFID Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Authentication ICs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Asia Pacific Authentication and Brand Protection Market Share (%) – Application, 2022 and 2030
Figure 21. Consumer Electronics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Automotive Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Medical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24. Chemical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Food & Beverage Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Tobacco Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Asia Pacific Authentication and Brand Protection Market, by Key Country – Revenue (2022) (US$ Million)
Figure 29. Asia Pacific Authentication and Brand Protection Market Breakdown By Key Countries, 2022 And 2030 (%)
Figure 30. Australia Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 31. China Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 32. India Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 33. Japan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 34. South Korea Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 35. Taiwan Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 36. Rest of Asia Pacific Authentication and Brand Protection Market Revenue And Forecasts To 2030 (US$ Million)
Figure 37. Heat Map Analysis By Key Players

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