Asia Pacific A2P SMS and CPaaS market Forecast to 2028 – COVID-19 Impact and Regional Analysis – By Component (Solution and Services), Channel [Message (Chat Apps and SMS), Voice, Email, Webpush, and Others], Enterprise Size (SMEs and Large Enterprises),

Asia Pacific A2P SMS and CPaaS market Forecast to 2028 – COVID-19 Impact and Regional Analysis – By Component (Solution and Services), Channel [Message (Chat Apps and SMS), Voice, Email, Webpush, and Others], Enterprise Size (SMEs and Large Enterprises), and Industry (IT and Telecom, BFSI, Retail and Ecommerce, Healthcare, and Others)

The A2P SMS and CPaaS market in Asia Pacific is expected to grow from US$ 28,134.97 million in 2022 to US$ 42,753.55 million by 2028. It is estimated to grow at a CAGR of 7.0% from 2022 to 2028.

Cumulative Demand for Customer Engagement Usage to Encourage the use of CPaaS

Organizations are observing a rise in customer contacts due to greater investments in digital customer engagement. With the need for business units to integrate SMS, application-to-person, voice, and upcoming CPaaS such as advanced messaging, video, increased security, and digital payments into applications, software engineering executives are embracing CPaaS further enhancing digital customer service experience and operational efficiency. Most businesses either already use conversational consumer engagement or have plans to do so. Many such businesses are investigating using a communication platform as a service (CPaaS) to assist them in managing everything related to this strategy. The CPaaS market has experienced rapid expansion in recent years and will continue to do so to keep up with changing consumer expectations and engagement strategies in line with new trends in customer-facing communications. The demand for contextual communications that improve customer experience is one of the main development factors of the CPaaS industry. With the purchase of Inteliquent and Pathwire in 2021, Sinch, a CPaaS provider became the industry leader in mobile customer engagement. Sinch can now satisfy all communication requirements by offering consumers the broadest range of channels to interact with businesses. Increasing focus of major players in the market over customer engagement is helping to increase demand for CPaaS.

Market Overview



China, India, South Korea, Japan, and Australia are among the key economies in Asia Pacific region. Thus, these countries are growing economies like India and China are encouraging several major players to enter the market and expand their global footprints, boosting the A2P SMS and CPaaS market growth. Companies in this region primarily deploy CRM solutions in their facilities to boost their client reach and retention. These factors are expected to support the regional market expansion during the forecast period. In recent years, CPaaS have grown significantly as businesses in the Asia Pacific region as are adopting a complete portfolio to sustain value creation. AI-powered chatbots, A2P messaging, RCS Business Messaging, and WhatsApp business platforms are just a few examples of CPaaS systems that allow businesses to interact and engage with consumers across a wide range of digital touchpoints. SMEs are progressively investing in innovative technologies such as machine learning, artificial intelligence, and data analytics to stay competitive and benefit from new opportunities. Businesses widely use cloud computing in developing countries such as Japan and Singapore; because cloud technology is used as a data repository that can be further evaluated. Thus, the A2P SMS and CPaaS market is expected to rise rapidly in the Asia Pacific region.

Asia Pacific A2P SMS and CPaaS market Revenue and Forecast to 2028 (US$ Million)

Asia Pacific A2P SMS and CPaaS market Segmentation

The Asia Pacific A2P SMS and CPaaS market is segmented into component, channel, enterprise size, industry, and country. Based on component, the market is bifurcated into solution and services. The solution segment held a larger market share in 2022.

Based on channel, the market is segmented into message, voice, email, webpush, and others. The message segment held the largest market share in 2022. The message segment is further bifurcated into chat apps and SMS. Based on enterprise size, the market is divided into SMEs and large enterprises. The large enterprises segment held a larger market share in 2022. Based on industry, the market is segmented into IT and telecom, BFSI, retail and ecommerce, healthcare, and others. The retail and ecommerce segment held the largest market share in 2022. Based on country, the market is segmented into China, Japan, India, Australia, South Korea, Pakistan, and Rest of Asia Pacific. China dominated the market share in 2022. Vonage; 8X8, INC.; Avaya Inc.; IntelePeer Cloud Communications LLC.; MessageBird; Plivo Inc.; Cisco Systems, Inc.; TWILIO INC.; Voximplant; and Wazo Communication Inc. are the leading companies operating in the A2P SMS and CPaaS market in the region.

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