Americas Set Top Box Market Size and Forecasts (2020 - 2030), Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product (Cable, Satellite and Internet-Based, and DTT) and Content Quality [IPTV and Standard Definition (SD)]
The Americas Set Top Box Market size is expected to grow from US$ 7.45 billion in 2022 and is expected to reach US$ 8.85 billion by 2030; it is estimated to record a CAGR of 2.3% from 2022 to 2030.
The IPTV services offer television content over the Internet Protocol network, enabling the viewers to stream live TV and access interactive services such as video-on-demand services. The increasing digitalization has further boosted the popularity of IPTV. Consumers prefer flexible and convenient services, and IPTV provides them with a broad range of TV channels, on-demand content, and interactive features through internet-connected devices. The rise in demand for IPTV set-top boxes has further prompted telecommunication companies and internet service providers to provide IPTV services to their customers. Companies such as CommScope Holding Co Inc, Huawei Technologies Co Ltd, Kaonmedia Co Ltd, and Vantiva SA offer IPTV services. In 2021, CommScope Holding Co Inc developed 4K UHD STB, a next-generation Internet Protocol (IP) connected 4K UHD digital video decoder, integrated with OTT streaming services. The CommScope set-top box also provides on-demand media and broadcast IPTV services, with a state-of-the-art interface and Android TV OS-featured experience to the users. The set-top box manufacturers also engage in leveraging existing infrastructure to expand the availability and accessibility of IPTV subscriptions. Therefore, increased demand for IPTV services is contributing to the growth of the Americas set top box market.
North Americas Set Top Box Market Growth
North Americas set top box market size is segmented into the US, Canada, and Mexico. North Americas set top box market has been witnessing moderate growth with the introduction of new options for accessing pay TV and premium TV channels. Various service providers are modernizing their set-top box systems with sophisticated capabilities such as OTT access, digital video recording, and improved sound quality in response to the growing demands for video streaming services. In North America, the penetration of set-top boxes, especially among the urban population, is high. Many consumers from the region have been spending increasingly more time consuming digital media year after year. According to the US Media Consumption Report released in 2021, Netflix dominates in the streaming wars, with nearly one in seven Americans having a subscription (69%). This is followed by Amazon Prime and Disney Plus as consumers' most popular streaming services. Increased digital entertainment penetration among rural and urban populations across the region is one of the main factors influencing the Americas set top box market growth positively. Therefore, the Americas set top box market is expected to grow during the forecast period.
Technological advancements in the broadcasting sector fuel the adoption of advanced Americas set top box market size. The rising adoption of smart TVs and the growing demand for high-definition channels and video broadcasts are propelling the demand for set-top boxes with HD or 4K content quality across the country. In September 2020, the Canadian Energy Efficiency Voluntary Agreement for Set-Top Boxes (CEEVA) was announced. The agreement mentioned set-top boxes that customers buy from Canadian pay-TV service providers account for more than 85% of the country's pay-TV market. This voluntary agreement was agreed to promote advancements in the energy efficiency of Americas set top box market while fostering innovation and competition.
The government of Mexico has taken several initiatives to facilitate foreign direct investments in the country, enabling the companies to invest in technological development across the electronics sector, including the Americas set top box market share. The technological advancements in Mexico influence the development of devices with integrated technologies such as artificial intelligence for applications, including video recording and virtual assistants. In 2022, Mexican cable operator Megacable Holdings SAB de CV with Oregon Networks announced the development of SparQ Middleware for Android TV on Megacable XView+ hybrid set-top box. The strategy rendered a competitive advantage to the company in terms of subscription features and services. Megacable Holdings SAB de CV has 3.5 million PayTV and internet subscribers across cable networks in the country. Thus, the advancements in set-top boxes to enhance distribution capacities and offer enhanced viewer experience is expected to boost the Americas set top market growth in Americas set top box market share during the forecast period.
Advanced Digital Broadcast SA, CommScope Holding Co Inc, Huawei Technologies Co Ltd, Humax Co Ltd, Kaonmedia Co Ltd, SagemCom UK Ltd, Shenzhen Skyworth Digital Technology Co Ltd, Technicolor SA, Shenzhen Coship Electronics Co Ltd, and Apple Inc. are a few key Americas set top box market players.
- 1. Introduction
- 1.1 Study Scope
- 1.2 The Insight Partners Research Report Guidance
- 1.3 Market Segmentation
- 1.3.1 Set-Top Box Market, by Product
- 1.3.2 Set-Top Box Market, by Content Quality
- 1.3.3 Set-Top Box Market, by Geography
- 2. Key Takeaways
- 3. Research Methodology
- 3.1 Scope of the Study
- 3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis formulation:
- 3.2.4 Macro-economic factor analysis:
- 3.2.5 Developing base number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country level data:
- 4. Set-Top Box Market Landscape
- 4.1 Market Overview
- 4.2 PEST Analysis
- 4.2.1 North America
- 4.2.2 South and Central America
- 4.3 Ecosystem Analysis
- 4.4 Expert Opinion
- 4.5 ATSC Standards (1.0 and 3.0)
- 4.6 Company Market Share
- 5. Americas Set-Top Box Market – Key Market Dynamics
- 5.1 Market Drivers
- 5.1.1 Technological Advancements in Set-Top Boxes
- 5.1.2 Rise of Internet Protocol Television (IPTV) Services
- 5.2 Market Restraints
- 5.2.1 Shift to Over-the-Top (OTT) Services
- 5.3 Market Opportunities
- 5.3.1 Adoption of Satellite Television and Hybrid Set-Top Box
- 5.4 Future Trends
- 5.4.1 Integration of OTT Platforms with Set-Top Box
- 5.5 Impact Analysis
- 6. Set-Top Box– Americas Market Analysis
- 6.1 Set-Top Box Market Overview
- 6.2 Americas Set-Top Box Market –Revenue and Forecast to 2030 (US$ Million)
- 6.3 Competitive Positioning – Key Market Players
- 7. Americas Set-Top Box Market Analysis – By Product
- 7.1 Overview
- 7.2 Set-Top Box Market, By Product (2022 and 2030)
- 7.3 Cable
- 7.3.1 Overview
- 7.3.2 Cable: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 7.4 Satellite and Internet-Based
- 7.4.1 Overview
- 7.4.2 Satellite and Internet-Based: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 7.5 DTT
- 7.5.1 Overview
- 7.5.2 DTT: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 8. Americas Set-Top Box Market Analysis – By Content Quality
- 8.1 Overview
- 8.2 Set-Top Box Market, By Content Quality (2022 and 2030)
- 8.3 IPTV
- 8.3.1 Overview
- 8.3.2 IPTV: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 8.4 Standard Definition (SD)
- 8.4.1 Overview
- 8.4.2 Standard Definition (SD): Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 9. Americas Set-Top Box Market – Geographic Analysis
- 9.1 Overview
- 9.2 North America: Set-Top Box Market
- 9.2.1 North America: Set-Top Box Market –Revenue and Forecast to 2030 (US$ Million)
- 9.2.2 North America: Set-Top Box Market, By Product
- 9.2.3 North America: Set-Top Box Market, by Content Quality
- 9.2.4 North America: Set-Top Box Market, by Key Country
- 9.2.4.1 US: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 9.2.4.1.1 US: Set-Top Box Market, By Product
- 9.2.4.1.2 US: Set-Top Box Market, by Content Quality
- 9.2.4.2 Canada: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 9.2.4.2.1 Canada: Set-Top Box Market, By Product
- 9.2.4.2.2 Canada: Set-Top Box Market, by Content Quality
- 9.2.4.3 Mexico: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 9.2.4.3.1 Mexico: Set-Top Box Market, By Product
- 9.2.4.3.2 Mexico: Set-Top Box Market, by Content Quality
- 9.3 South & Central America: Set-Top Box Market
- 9.3.1 South & Central America: Set-Top Box Market –Revenue and Forecast to 2030 (US$ Million)
- 9.3.2 South & Central America: Set-Top Box Market, By Product
- 9.3.3 South & Central America: Set-Top Box Market, by Content Quality
- 9.3.4 South & Central America: Set-Top Box Market, by Key Country
- 9.3.4.1 Brazil: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 9.3.4.1.1 Brazil: Set-Top Box Market, By Product
- 9.3.4.1.2 Brazil: Set-Top Box Market, by Content Quality
- 9.3.4.2 Argentina: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 9.3.4.2.1 Argentina: Set-Top Box Market, By Product
- 9.3.4.2.2 Argentina: Set-Top Box Market, by Content Quality
- 9.3.4.3 Chile: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 9.3.4.3.1 Chile: Set-Top Box Market, By Product
- 9.3.4.3.2 Chile: Set-Top Box Market, by Content Quality
- 9.3.4.4 Rest of South & Central America: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- 9.3.4.4.1 Rest of South & Central America: Set-Top Box Market, By Product
- 9.3.4.4.2 Rest of South & Central America: Set-Top Box Market, by Content Quality
- 10. Impact of COVID-19 Pandemic on Americas Set-Top Box Market
- 10.1 Overview
- 10.2 North America: Impact Assessment of COVID-19 Pandemic
- 10.3 South & Central America: Impact Assessment of COVID-19 Pandemic
- 11. Industry Landscape
- 11.1 Overview
- 11.2 New Product Development
- 11.3 Partnerships
- 11.4 Other Business Strategies
- 12. Company Profiles
- 12.1 Advanced Digital Broadcast SA
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
- 12.2 CommScope Holding Co Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
- 12.3 Huawei Technologies Co Ltd
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
- 12.4 Humax Co Ltd
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
- 12.5 Kaonmedia Co Ltd
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
- 12.6 Sagemcom UK Ltd
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
- 12.7 Shenzhen Skyworth Digital Technology Co Ltd
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
- 12.8 Vantiva SA
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
- 12.9 Shenzhen Coship Electronics Co Ltd
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
- 12.10 Apple Inc
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
- 12.11 Nuvyyo Inc
- 12.11.1 Key Facts
- 12.11.2 Business Description
- 12.11.3 Products and Services
- 12.11.4 Financial Overview
- 12.11.5 SWOT Analysis
- 12.11.6 Key Developments
- 12.12 SiliconDust USA Inc
- 12.12.1 Key Facts
- 12.12.2 Business Description
- 12.12.3 Products and Services
- 12.12.4 Financial Overview
- 12.12.5 SWOT Analysis
- 12.12.6 Key Developments
- 12.13 Zapperbox Inc
- 12.13.1 Key Facts
- 12.13.2 Business Description
- 12.13.3 Products and Services
- 12.13.4 Financial Overview
- 12.13.5 SWOT Analysis
- 12.13.6 Key Developments
- 12.14 Zinwell Corp
- 12.14.1 Key Facts
- 12.14.2 Business Description
- 12.14.3 Products and Services
- 12.14.4 Financial Overview
- 12.14.5 SWOT Analysis
- 12.14.6 Key Developments
- 12.15 Geniatech Inc
- 12.15.1 Key Facts
- 12.15.2 Business Description
- 12.15.3 Products and Services
- 12.15.4 Financial Overview
- 12.15.5 SWOT Analysis
- 12.15.6 Key Developments
- 12.16 Atlanta DTH Inc
- 12.16.1 Key Facts
- 12.16.2 Business Description
- 12.16.3 Products and Services
- 12.16.4 Financial Overview
- 12.16.5 SWOT Analysis
- 12.16.6 Key Developments
- 13. Appendix
- 13.1 About The Insight Partners
- 13.2 Glossary of Terms
- LIST OF TABLES
- Table 1. List of Companies and ATSC Standards
- Table 2. List of Companies and Market Share
- Table 3. Americas Set-Top Box Market –Revenue and Forecast to 2030 (US$ Million)
- Table 4. Americas Set-Top Box Market, by Product – Revenue and Forecast to 2030 (US$ Million)
- Table 5. Americas Set-Top Box Market, by Content Quality – Revenue and Forecast to 2030 (US$ Million)
- Table 6. North America Set-Top Box Market, By Product – Revenue and Forecast to 2030 (US$ Million)
- Table 7. North America Set-Top Box Market, by Content Quality – Revenue and Forecast to 2030 (US$ Million)
- Table 8. US Set-Top Box Market, Product – Revenue and Forecast to 2030 (US$ Million)
- Table 9. US Set-Top Box Market, by Content Quality – Revenue and Forecast to 2030 (US$ Million)
- Table 10. Canada Set-Top Box Market, By Product – Revenue and Forecast to 2030 (US$ Million)
- Table 11. Canada: Set-Top Box Market, by Content Quality – Revenue and Forecast to 2030 (US$ Million)
- Table 12. Mexico Set-Top Box Market, By Product – Revenue and Forecast to 2030 (US$ Million)
- Table 13. Mexico Set-Top Box Market, by Content Quality – Revenue and Forecast to 2030 (US$ Million)
- Table 14. South & Central America Set-Top Box Market, By Product – Revenue and Forecast to 2030 (US$ Million)
- Table 15. South & Central America Set-Top Box Market, by Content Quality – Revenue and Forecast to 2030 (US$ Million)
- Table 16. Brazil Set-Top Box Market, By Product – Revenue and Forecast to 2030 (US$ Million)
- Table 17. Brazil Set-Top Box Market, by Content Quality – Revenue and Forecast to 2030 (US$ Million)
- Table 18. Argentina Set-Top Box Market, By Product – Revenue and Forecast to 2030 (US$ Million)
- Table 19. Argentina Set-Top Box Market, by Content Quality – Revenue and Forecast to 2030 (US$ Million)
- Table 20. Chile Set-Top Box Market, By Product – Revenue and Forecast to 2030 (US$ Million)
- Table 21. Chile Set-Top Box Market, by Content Quality – Revenue and Forecast to 2030 (US$ Million)
- Table 22. Rest of South & Central America Set-Top Box Market, By Product – Revenue and Forecast to 2030 (US$ Million)
- Table 23. Rest of South & Central America Set-Top Box Market, by Content Quality – Revenue and Forecast to 2030 (US$ Million)
- Table 24. Glossary of Terms, Americas Set-Top Box Market
- LIST OF FIGURES
- Figure 1. Set-Top Box Market Segmentation
- Figure 2. Set-Top Box Market Segmentation – By Geography
- Figure 3. Americas Set-Top Box Market Overview
- Figure 4. Americas Set-Top Box Market, By Content Quality
- Figure 5. Americas Set-Top Box Market, by Geography
- Figure 6. Americas Set-Top Box Market, Key Market Players
- Figure 7. North America: PEST Analysis
- Figure 8. South and Central America: PEST Analysis
- Figure 9. Ecosystem: Americas Set-Top Box Market
- Figure 10. Expert Opinion
- Figure 11. Americas Set-Top Box Market Impact Analysis of Drivers and Restraints
- Figure 12. Geographic Overview of Set-Top Box Market
- Figure 13. Americas Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- Figure 14. Set-Top Box Market: Key Players
- Figure 15. Set-Top Box Market Revenue Share, By Product (2022 and 2030)
- Figure 16. Cable: Set-Top Box Market – Revenue and Forecast To 2030 (US$ Million)
- Figure 17. Satellite and Internet-Based: Set-Top Box Market – Revenue and Forecast To 2030 (US$ Million)
- Figure 18. DTT-Based: Set-Top Box Market – Revenue and Forecast To 2030 (US$ Million)
- Figure 19. Set-Top Box Market Revenue Share, By Product (2022 and 2030)
- Figure 20. IPTV: Set-Top Box Market – Revenue and Forecast To 2030 (US$ Million)
- Figure 21. Standard Definition (SD): Set-Top Box Market – Revenue and Forecast To 2030 (US$ Million)
- Figure 22. Americas Set-Top Box Market Revenue Share, By Region (2022 and 2030)
- Figure 23. North America: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- Figure 24. North America: Set-Top Box Market Revenue Share, By Product (2022 and 2030)
- Figure 25. North America: Set-Top Box Market Revenue Share, by Content Quality (2022 and 2030)
- Figure 26. North America: Set-Top Box Market Revenue Share, by Key Country (2022 and 2030)
- Figure 27. US: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- Figure 28. Canada: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- Figure 29. Mexico: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- Figure 30. South & Central America: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- Figure 31. South & Central America: Set-Top Box Market Revenue Share, By Product (2022 and 2030)
- Figure 32. South & Central America: Set-Top Box Market Revenue Share, by Content Quality (2022 and 2030)
- Figure 33. South & Central America: Set-Top Box Market Revenue Share, by Key Country (2022 and 2030)
- Figure 34. Brazil: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- Figure 35. Argentina: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- Figure 36. Chile: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- Figure 37. Rest of South & Central America: Set-Top Box Market – Revenue and Forecast to 2030 (US$ Million)
- Figure 38. Impact of COVID-19 Pandemic on Set-Top Box Market in North America
- Figure 39. Impact of COVID-19 Pandemic on Set-Top Box Market in South & Central America
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