Veterinary Telemedicine Market Forecasts to 2030 – Global Analysis By Type (Telephone, Online and Other Types), Animal Type (Companion Animal, Livestock Animal and Other Animal Types), Service, Application, End User and By Geography
According to Stratistics MRC, the Global Veterinary Telemedicine Market is accounted for $530 million in 2023 and is expected to reach $1932 million by 2030 growing at a CAGR of 20.3% during the forecast period. Veterinary telemedicine is the provision of remote healthcare services for animals through digital communication technologies. It enables pet owners to consult with veterinary professionals, receive medical advice, and access diagnostic evaluations for their pets without the need for physical visits to a veterinary clinic. This approach offers convenience, accessibility, and timely care for animals, particularly in situations where in-person consultations may be challenging or impractical.
According to the International Renal Interest Society (IRIS), chronic kidney disease (CKD) is prevalent in aging cats and dogs.
Market Dynamics:Driver:Rising awareness of animal health
Pet owners are increasingly recognizing the significance of preventive care and timely intervention for their animal companions. As pet owners become more informed about the importance of regular check-ups, vaccinations, and early detection of health issues, they are seeking convenient and accessible avenues to ensure the well-being of their pets. Veterinary telemedicine offers a solution by providing remote consultations, monitoring, and advice, allowing pet owners to address concerns promptly without the need for physical clinic visits. Therefore, rising awareness of animal health is a significant factor in accelerating market demand.
Restraint:High costs associated with the services
Developing and integrating telemedicine platforms, acquiring necessary equipment, ensuring compliance with regulatory standards, and training veterinary professionals in telemedicine protocols all entail substantial investment. Moreover, the cost of accessing telemedicine services can be a deterrent for both veterinary practices and pet owners. Pet owners may also face expenses related to purchasing compatible devices or software for telemedicine interactions. These factors hinder market expansion.
Opportunity:Technological advancements
The continuous evolution of technology has led to the development of sophisticated telecommunication tools, high-speed internet connectivity, and innovative medical devices, all of which have revolutionized the delivery of veterinary care. Telemedicine platforms equipped with video conferencing capabilities allow veterinary professionals to conduct remote consultations, diagnose conditions, and provide treatment recommendations to pet owners from virtually anywhere. Furthermore, the proliferation of mobile devices and applications has made telemedicine more accessible and user-friendly for both veterinary professionals and pet owners.
Threat:Data security concerns
Telemedicine involves the transmission and storage of sensitive medical information, including pet health records, diagnostic images, and the personal details of pet owners. The potential risks associated with data breaches, unauthorized access, or improper handling of confidential information raise concerns among veterinary professionals and pet owners alike. However, the loss or theft of sensitive data could lead to financial liabilities, legal consequences, and reputational damage for veterinary practices. As a result, data security concerns are a significant factor limiting market growth.
Covid-19 Impact
The COVID-19 pandemic has had a significant impact on the veterinary telemedicine market, accelerating its adoption and reshaping the landscape of veterinary care delivery. With lockdowns, social distancing measures, and restrictions on non-essential travel, pet owners have increasingly turned to telemedicine as a safe and convenient alternative to traditional in-person veterinary consultations. Moreover, veterinary practices have rapidly adopted telemedicine solutions to continue providing essential services while minimizing physical contact and reducing the risk of virus transmission.
The online segment is expected to be the largest during the forecast period
The online segment is estimated to hold the largest share. Online platforms serve as the digital infrastructure that connects pet owners with veterinarians, enabling communication and access to veterinary care. Online telemedicine platforms offer various features, including video conferencing, secure messaging, appointment scheduling, and access to medical records, allowing for comprehensive virtual consultations. Additionally, pet owners can seek advice on non-emergency issues, receive guidance on pet care, and obtain prescriptions or treatment recommendations from licensed veterinarians via online channels.
The companion animal segment is expected to have the highest CAGR during the forecast period
The companion animal segment is anticipated to have lucrative growth during the forecast period. Companion animals, including dogs, cats, and small mammals, are integral members of households worldwide, and their health and well-being are of the utmost importance to their owners. Telemedicine offers numerous benefits for companion animals and their owners. Through remote consultations, pet owners can seek timely advice and guidance from veterinary professionals without the need for physical visits to a clinic. Furthermore, telemedicine enables veterinarians to provide more personalized and proactive care for companion animals.
Region with largest share:Asia Pacific commanded the largest market share during the extrapolated period. Rapid urbanization, increasing disposable income, and changing lifestyles have led to a surge in pet ownership across the region, particularly in countries like China, India, Japan, and South Korea. Furthermore, advancements in technology, increasing internet penetration, and the proliferation of smartphones have made telemedicine more accessible and user-friendly for both veterinary professionals and pet owners in the Asia-Pacific region.
Region with highest CAGR:North America is expected to witness profitable growth over the projection period. The region boasts a large population of pet owners who prioritize the health and well-being of their animals, driving demand for convenient and accessible veterinary care solutions. Moreover, North America is home to a highly developed healthcare infrastructure and advanced technology ecosystem, fostering the adoption of telemedicine in veterinary practice.
Key players in the marketSome of the key players in the Veterinary Telemedicine Market include Activ4Pets, Airvet, BabelBark, Inc., GuardianVets, PetDesk, Petzam, TeleTails, Televet, Vetster, Inc., VitusVet, Whiskers Worldwide, LLC, Virtuwoof, Llc, Firstvet, Pawsquad and Vettriage.
Key Developments:In July 2022, PetDesk announced a new strategic partnership with Blue Heron Consulting (BHC), the nation's top veterinary consulting team, designed to aid the veterinary community in solving one of the industry's biggest problems — the commoditization of pet care.
In March 2021, IVS Evidensia acquired PawSquad, a veterinary telemedicine company. The acquisition aimed to make high quality veterinary care more accessible to pet owners, lowering the barriers to engagement with the veterinary profession. Thus, improving the quality and expanding the growth of the company.
In June 2020, PetDesk, the leading provider of veterinary client communications software and CareCredit, a leading promotional financing solution for pet care have partnered to provide the first mobile pet health app with integrated financing options.
Types Covered:
• Telephone
• Online
• Other Types
Animal Types Covered:
• Companion Animal
• Livestock Animal
• Other Animal Types
Services Covered:
• Tele-Consulting
• Tele-Monitoring
• Tele-Education/Training
• Other Services
Applications Covered:
• Magnetic Resonance Imaging (MRI) Reporting
• Radiographic Reporting
• Computed Tomography Reporting
• X-Ray & Picture Archiving and Communication System (PACS) Advice
• Other Applications
End Users Covered:
• Veterinary Hospitals
• Pet Owners
• Other End Users
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements