Tomato Powder Market Forecasts to 2030 – Global Analysis By Product Type (Bulk-Sun Dried, Spray Dried and Freeze Dried), Process (Cold Break and Hot Break), Category, Distribution Channel, Application, End User and By Geography

Tomato Powder Market Forecasts to 2030 – Global Analysis By Product Type (Bulk-Sun Dried, Spray Dried and Freeze Dried), Process (Cold Break and Hot Break), Category, Distribution Channel, Application, End User and By Geography

According to Stratistics MRC, the Global Tomato Powder Market is accounted for $1.58 billion in 2023 and is expected to reach $2.33 billion by 2030 growing at a CAGR of 5.7% during the forecast period. Tomato powder is a dehydrated form of tomatoes that has been processed into a fine, dry powder. It is made by removing the moisture content from ripe tomatoes through various drying techniques, such as spray drying, freeze drying, or drum drying. Tomato powder is a versatile ingredient that can be easily incorporated into a wide range of dishes, including soups, sauces, stews, gravies, and casseroles.

According to Food and Agriculture Organization Corporate Statistical Database (FAOSTAT), tomatoes are the 4th most popular grown food product.

Market Dynamics:

Driver:

Rising demand for convenience foods

The tomato powder market is experiencing a notable surge in demand, propelled by the increasing preference for convenience foods among consumers. The fast-paced lifestyles and hectic schedules of modern consumers have led to a growing reliance on convenient and time-saving food options. Tomato powder, with its versatile applications, has become a key ingredient in the production of various convenience foods, including soups, sauces, ready-to-eat meals, and snacks.

Restraint:

Fluctuations in tomato prices

The pricing of tomatoes is highly susceptible to various factors, including weather conditions, seasonal variations, and agricultural challenges. As a key raw material for tomato powder production, any volatility in tomato prices directly impacts the cost of production, thereby influencing the overall pricing of tomato powder. Therefore, fluctuations in tomato prices pose a significant restraint on the tomato powder market, limiting market expansion.

Opportunity:

Technological advancements in processing

Advanced technologies enhance the dehydration process, optimizing the preservation of tomato flavour, colour, and nutritional content. Innovations such as improved drying techniques, vacuum processing, and controlled environment technologies contribute to the production of high-quality tomato powder. Moreover, automation and precision equipment have streamlined manufacturing processes, ensuring consistency and reducing production costs. Overall, technological advancements in processing are a significant factor in accelerating the demand.

Threat:

Quality concerns

Quality concerns present a notable restraint in the tomato powder market. The process of dehydrating tomatoes to produce powder can result in a loss of some nutritional value and flavour compared to fresh tomatoes. Consumers increasingly prioritize fresh and minimally processed foods, and quality issues associated with tomato powder may affect its acceptance in the market. Furthermore, improper handling, storage, or processing of tomatoes into powder may lead to quality issues, including clumping, caking, or the development of undesirable flavors.

Covid-19 Impact

The COVID-19 pandemic had a significant impact on the tomato powder market. Disruptions in supply chains, lockdowns, and restrictions on movement have affected the production and distribution of tomato powder. The closure of restaurants, hotels, and catering services led to a decline in the demand for certain food products, impacting the consumption of tomato powder in the foodservice sector. Moreover, the increased focus on home cooking and meal preparation further contributed to a surge in demand for convenient and versatile ingredients like tomato powder.

The spray dried segment is expected to be the largest during the forecast period

The spray dried segment is estimated to hold the largest share. This method involves the transformation of liquid tomato puree or juice into powder through a controlled and efficient process. Spray drying is favoured in the tomato powder industry for several reasons. Firstly, it allows for the preservation of the natural colour, flavour, and nutritional content of tomatoes due to the rapid drying process. Additionally, the method offers excellent solubility, ensuring that the tomato powder readily dissolves when reconstituted with water, making it convenient for various culinary applications.

The organic segment is expected to have the highest CAGR during the forecast period

The organic segment is anticipated to have lucrative growth during the forecast period, due to growing consumer emphasis on health, sustainability, and environmentally friendly practices. Consumers are increasingly drawn to organic tomato powder for its perceived health benefits and the assurance of a product free from chemical residues. As a result, the market for organic options continues to expand as consumers prioritize transparency, ethical sourcing, and a desire to reduce their environmental footprint.

Region with largest share:

North America commanded the largest market share during the extrapolated period. The United States and Canada are well established in the food processing industry, including the tomato powder industry. The surging popularity of cuisines such as Mexican, Italian, and Mediterranean across the region, which has led to an increased demand for tomato-based dishes and products, is also among the factors boosting market growth.

Region with highest CAGR:

Europe is expected to witness profitable growth over the projection period. The European region exhibits a strong culinary heritage, and tomato powder finds extensive applications across various segments of the food and beverage industry. Additionally, a surge in health-conscious consumer preferences and the popularity of Mediterranean cuisine further boosted the adoption of tomato powder in the European market.

Key players in the market

Some of the key players in the Tomato Powder Market include Garlico Industries Ltd., Cmec Xinjiang Foodstuff Co. Ltd., Grupo Empresarial Agraz, S.L., Aarkay Food Products Ltd., Sahajanand Foods and agrotech, Henry Lamotte Food GmbH, Vegenat S.A., Mother Earth Products, Uniq Expo Company, Cham Food and Sryshaya Group.

Key Developments:

In September 2021, Mother Earth’s Snack has launched its premium, Q-9 SuperFood line of “better-for-you” snacks for online sale. Their launch could not come at a better time as many families and individuals alike work to adopt healthier lifestyles and better eating habits.

In November 2020, Cham Foods releases pulse and grain-based instant meals. These new instant meals and soups contain legumes and grains that when hot water is added retain the shape and texture and take only minutes to make rather than requiring a multi-step preparation period characteristic of these plant-based protein sources.

Product Types Covered:
• Bulk-Sun Dried
• Spray Dried
• Freeze Dried

Process Covered:
• Cold Break
• Hot Break

Categories Covered:
• Conventional
• Organic

Distribution Channels Covered:
• Convenience Stores
• Supermarkets and Hypermarkets
• Online Retail
• Other Distribution Channels

Applications Covered:
• Infant Nutrition
• Dairy & Frozen Products
• Sweet Savory
• Curries, Gravies, and Soups
• Other Applications

End Users Covered:
• Residential
• Commercial
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements