Texturized Vegetable Protein Market Forecasts to 2030 – Global Analysis By Product (Wheat Protein, Rice Protein, Soy Protein, Lentil Protein, Pea Protein, Chia Protein, Faba Bean Protein, Flax Protein, Corn Protein and Other Products), Form, Distribution

Texturized Vegetable Protein Market Forecasts to 2030 – Global Analysis By Product (Wheat Protein, Rice Protein, Soy Protein, Lentil Protein, Pea Protein, Chia Protein, Faba Bean Protein, Flax Protein, Corn Protein and Other Products), Form, Distribution Channel, End User and By Geography

According to Stratistics MRC, the Global Texturized Vegetable Protein Market is growing at a CAGR of 6.7% during the forecast period. Texturized Vegetable Protein (TVP) is a versatile meat substitute made from defatted soy flour. TVP is rich in protein, low in fat, and contains no cholesterol, making it a popular choice for vegetarians and vegans. It can be flavored and used in various dishes such as burgers, chili, tacos, and stir-fries, offering a nutritious and sustainable alternative to meat products.

Market Dynamics:

Driver:

Government initiatives

Many governments worldwide have implemented initiatives to encourage the consumption of plant-based proteins as part of public health campaigns aimed at reducing obesity and chronic diseases associated with high meat consumption. These initiatives often include dietary guidelines, educational programs, and subsidies for the production of plant-based protein sources like TVP. Additionally, research and development efforts focused on enhancing the nutritional value, taste, and texture of TVP products, which thereby boosted this market further.

Restraint:

Limited awareness

Traditional marketing and advertising efforts may not adequately promote TVP products compared to more established food categories, causing limited awareness. Misconceptions or negative perceptions about plant-based protein sources may deter consumers from trying TVP. Additionally, the limited availability of TVP in retail outlets, restaurants, and foodservice establishments further contributes to its low visibility among consumers, which is impeding market growth.

Opportunity:

Innovation in product development

Manufacturers invest in advanced processing techniques, such as extrusion and texturization, to achieve a fibrous and meat-like texture that enhances the palatability of TVP-based products. This includes the introduction of gluten-free TVP options for individuals with gluten intolerance or sensitivity, as well as organic and non-GMO varieties to meet the demands of health-conscious consumers. Moreover, ongoing research and development efforts focus on fortifying TVP with additional nutrients, which is driving this market further.

Threat:

High competition

The availability of raw materials and manufacturing technologies allows new entrants to swiftly introduce competing products, fostering a crowded marketplace. Furthermore, the proliferation of alternative plant-based protein sources, such as tofu, tempeh, seitan, and various meat analogs, intensifies competition within the broader meat substitute category, leading to price competition and differentiation strategies among manufacturers gradually hampering this market size.

Covid-19 Impact

The COVID-19 pandemic has had several negative impacts on the textured vegetable protein (TVP) market. Restrictions on transportation and trade have led to delays in sourcing ingredients, causing shortages and price fluctuations. Many consumers have shifted towards more budget-friendly food options, which may not always include TVP products. Furthermore, the closure of restaurants, cafeterias, and foodservice establishments during lockdowns and social distancing measures has significantly reduced the demand for TVP products.

The wheat protein segment is expected to be the largest during the forecast period

The wheat protein segment is estimated to hold the largest share because it serves as a valuable alternative to soy-based TVP, catering to consumers with soy allergies or preferences. It provides a plant-based protein source suitable for vegetarian and vegan diets, contributing to the growing demand for meat alternatives. Additionally, wheat protein possesses a fibrous texture similar to meat, making it ideal for mimicking the mouthfeel of traditional meat products in various culinary applications, which is driving this segment’s growth.

The granules segment is expected to have the highest CAGR during the forecast period

The granules segment is anticipated to have highest CAGR during the forecast period, as it offers several advantages, making it a popular choice among consumers and food manufacturers. This versatility allows for their incorporation into a wide range of dishes, such as chili, stews, meatballs, and tacos, providing a plant-based alternative to conventional meat ingredients. Moreover, TVP granules are rich in protein, low in fat, and contain no cholesterol, making them suitable for health-conscious consumers seeking nutritious and sustainable dietary options, which significantly boosts this segment’s expansion.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period owing to increasing consumer awareness of health and sustainability, rising demand for meat alternatives, and the expanding food industry. There has been a notable shift in dietary preferences towards plant-based foods across many countries in the Asia Pacific region. Moreover, this region is witnessing a surge in urbanization and disposable income levels, leading to changes in lifestyle and dietary habits that are propelling this region’s growth.

Region with highest CAGR:

North America is expected to witness highest CAGR over the projection period, owing to a wide range of TVP-based products, including meat analogs, plant-based burgers, sausages, and snacks. Major food manufacturers and fast-food chains have incorporated TVP into their product offerings to cater to the growing segment of consumers seeking meat alternatives. Additionally, governmental initiatives promoting sustainable food production and dietary guidelines advocating for increased consumption of plant-based foods have further boosted the TVP market in North America.

Key players in the market

Some of the key players in the Texturized Vegetable Protein Market include Cargill Inc., Gushen Biotechnology Group Co., Ltd., Archer Daniels Midland Company, Vestkron A/S, Wilmar International Ltd., LLC, CHS Inc., MGP Ingredients, Roquette Frères, Puris Proteins, Sotexpro SA, Beneo GmbH, Crown Soya Protein Group, DuPont de Nemours, Inc. and Kerry Group.

Key Developments:

In March 2024, DuPont and Menatek Defense Technologies announced that they have entered into an agreement related to the global bearing market. This collaboration between the two companies involves NAZ Bearings®, an innovative bearing that is self-lubricating and maintenance free.

In February 2024, Cargill and food tech leader ENOUGH, are expanding their current partnership to further innovate nutritious and sustainable alternative meat and dairy solutions consumers crave.

In January 2024, Cargill launches REVEAL™ Layers, a first-of-its-kind, non-invasive NIR technology to monitor the body condition of poultry. This allows them to make real-time decisions regarding diets to support their flocks’ long-term production and performance.

Products Covered:
• Wheat Protein
• Rice Protein
• Soy Protein
• Lentil Protein
• Pea Protein
• Chia Protein
• Faba Bean Protein
• Flax Protein
• Corn Protein
• Other Products

Forms Covered:
• Slices
• Chunks
• Granules
• Flakes
• Other Forms

Distribution Channels Covered:
• Online Retail
• Direct
• Indirect
• Other Distribution Channels

End Users Covered:
• Commercial
• Household
• Food Industry
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements