Tea Beer Market Forecasts to 2030 – Global Analysis By Tea Type (Green Tea, Black Tea, Earl Grey Tea, Chamomile Tea, White Tea and Other Tea Types), Alcohol Content (Alcoholic and Non-Alcoholic), Distribution Channel, Application and by Geography

Tea Beer Market Forecasts to 2030 – Global Analysis By Tea Type (Green Tea, Black Tea, Earl Grey Tea, Chamomile Tea, White Tea and Other Tea Types), Alcohol Content (Alcoholic and Non-Alcoholic), Distribution Channel, Application and by Geography

According to Stratistics MRC, the Global Tea Beer Market is accounted for $2.62 billion in 2023 and is expected to reach $9.28 billion by 2030 growing at a CAGR of 19.8% during the forecast period. A delightful combination of two popular drinks, tea beer brings together the rich, aromatic tea flavour and the crisp, refreshing qualities of beer. Green, black, oolong, or herbal teas can all be used to create the distinctive flavour profile of tea beer, which is typically made by brewing the beer with tea leaves infused into it during the fermentation process. Moreover, a refreshing and complex beverage that appeals to both beer enthusiasts and tea aficionados alike is created by combining the subtle flavors of tea with the bitterness of hops.

According to the Brewers Association, craft beer sales in the United States reached $29.3 billion in 2019, demonstrating the continued growth and significance of the craft brewing industry in the country.

Market Dynamics:

Driver:

Growing customer desire for distinctive and cutting-edge alcoholic drinks

Modern consumers are always looking for novel and thrilling ways to drink, which is fueling an increase in the market for creative alcoholic drinks. The popularity of craft beers, where customers seek out unusual ingredients and distinctive flavor profiles, is a prime example of this trend. Tea beer meets this demand by combining two popular drinks and providing a unique and refreshing flavor. Furthermore, the popularity of tea beer keeps rising as people become more willing to try new flavors and combinations. This attracts adventurous drinkers and keeps tea and beer on the market.

Restraint:

Purchasing ingredients and supply chain risks

Purchasing high-quality tea leaves and other components needed to make tea beer can be a logistical challenge, especially for brewers who want to keep their products consistent and of high quality. Production schedules and product availability may be impacted by supply chain vulnerabilities brought about by reliance on seasonal availability and supply fluctuations. Additionally, the ethical and sustainable sourcing of ingredients adds another level of complexity, necessitating strong supplier relationships and responsible sourcing practices from brewers in order to reduce risks and guarantee long-term viability.

Opportunity:

Growth in specialized retail channels and niche markets

Brewers can leverage tea beer to reach a diverse consumer base that includes health-conscious individuals, tea connoisseurs, and daring drinkers through specialty retail channels and niche markets. Brewers may set themselves apart from the competition and draw in the interest of discriminating customers looking for new drinking experiences by marketing tea beer as an upscale, artisanal product with distinctive flavor characteristics and possible health benefits. Furthermore, brewers can gain access to focused distribution channels and a receptive consumer base eager to try out novel beverage options by working with specialty retailers, tea shops, and health food stores.

Threat:

Rivalry from recognized drink categories

Well-known beverage categories like wines, spirits, non-alcoholic beverages, and traditional beers compete with tea beer. These markets present a challenge to tea's ability to gain traction since they have developed devoted customer bases and wide-ranging distribution systems. Additionally, the established status of these categories in the market makes it difficult for tea and beer brands to stand out from the competition and gain market share, especially from mainstream consumers who might be more used to traditional beverage options.

Covid-19 Impact:

The market for tea and beer has seen a variety of effects from the COVID-19 pandemic. Tea and beer distribution channels were disrupted and on-premise consumption decreased as a result of the closure of bars, restaurants, and entertainment venues during lockdowns. Brewers who relied on these channels for their sales suffered as a result, and in order to keep their revenue streams intact, they were forced to switch to direct-to-consumer sales and e-commerce platforms. But the pandemic also led to a rise in alcohol consumption at home as people sought out new experiences and indulged in high-end, artisanal drinks like tea and beer.

The Green Tea segment is expected to be the largest during the forecast period

Green tea's unique flavor profile, health advantages, and ease of brewing are the main reasons for its popularity. Brewers looking to add complexity and freshness to their beer offerings love it for its delicate, grassy notes and antioxidant content. Green tea beer appeals to a wide range of customers, from health-conscious drinkers to daring beer enthusiasts, by fusing the crispness of beer with the subtle herbal flavors of green tea. Furthermore, its dominance in the tea beer market is a result of its broad availability and recognition in the beverage industry, and brewers are constantly coming up with exciting new beer variants infused with green tea to meet consumer demand.

The Bars segment is expected to have the highest CAGR during the forecast period

The market for tea beer has the highest CAGR in the bar segment. Bars are a great place for tea and beer to be sold because they provide a vibrant social setting where customers look for novel and distinctive alcoholic beverages. In an effort to satisfy the wide range of tastes and preferences of their clientele, bars have been adding tea and beer to their beverage menus as a result of the growing consumer interest in craft and artisanal beverages. Moreover, the laid-back and friendly ambiance of bars promotes exploration and experimentation, which fuels the market for tea and beer and helps explain its explosive rise in this category.

Region with largest share:

North America holds the largest market share in the tea beer market. There are a number of reasons for this dominance, such as a thriving craft beer scene, rising interest in novel and alternative drinks, and a sizable customer base that prefers high-end, artisanal goods. Craft breweries have sprung up all over North America, especially in the US, encouraging experimentation with different beer styles, including brews with tea infusions. Furthermore, the region's varied consumer demographics, from adventurous drinkers to health-conscious millennials, offer a favourable environment for the uptake and growth of tea and beer offerings.

Region with highest CAGR:

Europe has the highest CAGR in the tea beer market. A number of factors, such as a strong beer-drinking tradition, rising consumer interest in craft and artisanal beverages, and rising knowledge of the health advantages of tea, are contributing to this growth. In nations where beer culture is deeply embedded, such as Germany, Belgium, and the United Kingdom, the introduction of tea-infused beers has received a great deal of attention and appreciation from both older and younger beer enthusiasts. Additionally, a sophisticated consumer base that values quality and innovation, along with the existence of well-established craft breweries, has created a favourable environment for the European tea and beer market to grow.

Key players in the market

Some of the key players in Tea Beer market include I & I Brewing, Marz Community Brewing Co, Dogfish Head Craft Brewery Inc., Twisted Tea Company, Hitachino Nest Beer, Stone Brewing, Dangerous Man Brewing Co, Lakefront Brewery, Inc., Carlsberg Group, Wild Ohio Brewing Company, Breakside Brewery, Boston Beer Company, Three Taverns Craft Brewery and Blue Moon Brewing Company.

Key Developments:

In June 2023, Carlsberg A/S, the Danish owner of Russia’s biggest brewery, signed an agreement to sell its operations in the country to an undisclosed buyer, more than a year after deciding to exit. The deal is subject to regulatory approval and fulfillment of certain conditions in a number of jurisdictions, making the timing of completion uncertain, Carlsberg. It didn’t provide a value for the transaction.

In August 2021, The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands. Adults of legal drinking age will experience the HARD MTN DEW bold flavors and distinctive branding, all with an Alcohol by Volume (ABV) of 5%, perfect for occasions to dial-up the fun.

Tea Types Covered:
• Green Tea
• Black Tea
• Earl Grey Tea
• Chamomile Tea
• White Tea
• Other Tea Types

Alcohol Contents Covered:
• Alcoholic
• Non-Alcoholic

Distribution Channels Covered:
• Speciality Store
• Supermarkets/Hypermarkets
• Online
• Other Distribution Channels

Applications Covered:
• Cafes
• Bars
• Restaurants
• Other Applications

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances