Stretch Sleeve & Shrink Sleeve Labels Market Forecasts to 2028 – Global Analysis By Type (Shrink Sleeve, Stretch Sleeve), Embellishing Type (Hot Foil, Cold Foil), Ink (Water Based, Solvent Based), End User (Alcoholic Drinks , Beauty & Personal care) and B

Stretch Sleeve & Shrink Sleeve Labels Market Forecasts to 2028 – Global Analysis By Type (Shrink Sleeve, Stretch Sleeve), Embellishing Type (Hot Foil, Cold Foil), Ink (Water Based, Solvent Based), End User (Alcoholic Drinks , Beauty & Personal care) and By Geography

According to Stratistics MRC, the Global Stretch Sleeve & Shrink Sleeve Labels Market is accounted for $14.67 billion in 2021 and is expected to reach $24.50 billion by 2028 growing at a CAGR of 7.6% during the forecast period. Stretch and shrink sleeve labels are plastic labels that cover the complete perimeter of a product and conform to the exclusive geometry of any package. Stretch labels are the product of LDPE and are greatly elastic and thus are often pulled over the merchandise container. Whereas shrink sleeves are applied in loose form and conform to the merchandise when exposed to heat by channeling the merchandise through a heat tunnel.

Market Dynamics:

Driver:

Anti-Counterfeiting and Tamper-Evident Properties

The tamper-evident superiority is the most vital aspect of shrink sleeve labels. The tamper-evident shrink sleeve labels are used as protection seals printed with messages such as “If the safety seal is broken, do not use,” “only for adults,” or “discard the product.” The evident products are extensively used in the pharmaceutical and food & beverages verticals, as the end product is highly sensitive. This prevents malpractices such as adulteration or reusing containers that are to be discarded.

Restraint:

Substituting Bottles

The biggest restraint for it is the growing demand for stand-up pouches and considerably replacing bottles. There are numerous reasons for the same stand-up pouches are lightweight, user-friendly, environment friendly, inexpensive, play an important role in the marketing of products, and their transportation is comparatively easy. Therefore, their growth acts as a restraint for the stretch sleeve & shrink sleeve labels industry’s growth, as these cannot be used on pouches.

Opportunity:

Decreasing Overall Labeling Cost

A simple price comparison proves decisive between orthodox pressure-sensitive and shrink-sleeve labels. Orthodox pressure-sensitive labels are reasonable in price, but they need two labels to cover both the front and back of a package/container/bottle. But, in terms of shrink-sleeve labels, only one label is required to cover the whole container. Furthermore, the orthodox cover only 40% of the total body of the product, whereas shrink-sleeve labels offer 100%, with a 360° printing facility.

Threat:

Highly Competitive

Due to the increase in the new entrances, witness strong competition among numerous key players operating in the market. Additionally, growing industry and continued demand for this type of labelling, competition in the industry is growing. Firms both large and small are using shrink sleeve packaging options as a way to entice consumers. Competition depends on the type of polymer film, application of the sleeve, printing/ink used, and region that is serviced. As the industry develops, expect highly competitive markets to be maintained in Asia, Europe, and North America.

Beverages segment is expected to be the largest during the forecast period

It is used as an advertising tool in, soft drinks, abrasives, water bottles, pallets, cast steel, empty bottle packing, and boxes with sharp corners. The beverages application is one of the major users of stretch & shrink sleeve labels. They are used as secondary packaging for many modern-day beverage products, such as carbonated soft drinks. Stretch & shrink sleeve labels are commonly used in other beverages packaging as they easily conform to unique object shapes and provide 360 coverage for maximum branding opportunities. It is being widely used in specialty drinks, juices & flavoured drinks, dairy products, and flavoured water & energy drinks.

The shrink sleeve segment is expected to have the highest CAGR during the forecast period

The shrink sleeve labels segment led the market in terms of both value and volume. The shrink sleeve labels are printed on a flexible shrink film that reduces in size through the application of heat. Once the film shrinks, it accommodates tightly to the shape of the end product. Shrink sleeves are widely used as they offer 360 printing facilities, tamper-evident features, and conform to any intricate shape of the end product. Additionally, it provides more space for information. Shrink sleeves are also used for sealing. Shrink sleeve labels are segmented into full-body, neck sleeve, and combination packaging.

Region with highest share:

The Asia Pacific is projected to hold the highest market share. The growth is mainly driven by India and China's developing economies. Also, growing demand for packaged food, growing urbanized population, easy availability of polymer films, and relatively low labour cost, further proliferate the regional growth. Its usage of it in the region has increased due to its cost-effectiveness, easy availability of raw materials, and demand for product labelling from highly populated countries such as India and China.

Region with highest CAGR:

Europe is projected to have the highest CAGR. Due to rising demand from the food packaging industries, the adoption of it for application mainly in the production of personal care products is supporting the growth of the market in this region. Additionally, growing urbanization and rising disposable income are leading to a rise in demand for food & beverages along with high demand for personal care, which in turn is expected to drive the market growth.

Key players in the market:

Some of the key players profiled in the Stretch Sleeve & Shrink Sleeve Labels Market include Berry Global Inc., CCL Industries Inc., Cenveo Corporation, Dow Chemical, Fort Dearborn Company, Fuji Seal International Inc., Hammer Packaging, Huhtamaki Global, International Paper, Klöckner Pentaplast, Macfarlane Group PLC.

Key developments:

In September 2021: Huhtamaki Oyj acquired Elif Holding A. Elif Holding supplies sustainable, flexible packaging to global FMCG brand owners. This acquisition helped Huhtamaki to strengthen its hold as a leading flexible packaging company in emerging markets and further strengthened its existing flexible packaging business catering to attractive consumer product categories.

In July 2020: CCL Label launcjed EcoFloat TD shrink sleeve material engineered to improve the float separation process for PET bottle recycling. The new technology has been approved by the European PET Bottle Platform (EPBP). EcoFloat has been developed to enable the packaging industry to meet recycling targets and to support sustainability.

In March 2020: Fuji Seal International acquired Fuji Ace (Thailand). The trade name of Fuji Ace was changed to Fuji Seal Packaging (Thailand) after the acquisition. The company performed this acquisition with the intention to conduct integrated and efficient operations with its bases in the region (Thailand, Vietnam, Indonesia, and India).

Types Covered:
• Shrink Sleeve
• Stretch Sleeve

Embellishing Types Covered:
• Hot Foil
• Cold Foil

Inks Covered:
• Water Based
• Solvent Based
• Ultraviolet (UV)

Printing Technology’s Covered:
• Digital Printing
• Flexography
• Gravure

Polymer films Covered:
• Polyethylene Terephthalate Glycol (PET-G)
• Oriented Polystyrene (OPS)
• Polyethylene (PE)
• Polylactic Acid (PLA)
• Polyvinyl Chloride (PVC)

End Users Covered:
• Alcoholic Drinks
• Beauty & Personal care
• Food
• Healthcare
• Pharmaceutical
• Wine & Spirit

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025 and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
• Company Profiling
Comprehensive profiling of additional market players (up to 3)
SWOT Analysis of key players (up to 3)
• Regional Segmentation
Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances