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According to Stratistics MRC, the Global Bi and Analytics Market is accounted for $27.26 billion in 2022 and is expected to reach $50.43 billion by 2028 growing at a CAGR of 10.80% during the forecast period. BI and Analytics software provides insights and analytic information to help managers, executives, and other corporate end users read and analyse stored data, design reports, and make decisions. The growing demand for real-time data analysis, the increasing adoption of cloud technology, and the increasing installation of IoT devices are some of the major drivers driving the global business intelligence and analytics software market growth. Furthermore, rising demand for data analysis to understand consumer demand and market trends, as well as increased adoption of business intelligence and analytic tools by small and medium-sized enterprises (SMEs), are driving growth in the global business intelligence and analytics market.
According to Forrester, 25% of organisations have ten or more BI platforms, 61% have four or more, and 86% have two or more. As a result, new decision intelligence software platforms are entering the market to help everyday users make more intelligent decisions, fueling market growth.
Market Dynamics:
Driver:
Rise in Demand for Cloud Computing and Big Data
Rapid technical breakthroughs have led to the growth of big data analytics and cloud computing in recent years. Given that it acts as a storage facility for both structured and unstructured data, cloud computing is regarded as the ideal platform for BI applications. Similar to this, big data technology has made it possible for these tools to evaluate a significant quantity of data and provide organisations with actionable insights that aid them in understanding opportunities and enhancing marketing strategies. Therefore, the market size is projected to increase due to the widespread usage of social media and other internet services including over-the-top services and e-commerce that produce a high number of heterogeneous data.
Restraint:
Investments on Expensive IT Infrastructure
Small and mid-sized businesses are mostly concerned about the expense of installing BI technology. Additionally, a lack of qualified data scientists, consulting analysts, and IT professionals may impede the development of the business intelligence sector. However, the introduction of self-service is anticipated to remove the issue of costly infrastructure.
Opportunity:
Growing Demand for Integrated Business Models
The growing demand for integrated business models, as well as cutting-edge technology such as machine learning, the Internet of things (IOT), artificial intelligence, and predictive decision making, are driving sales of business intelligence systems. The latest advanced analytics and improved statistical support provided by the business intelligence system are also contributing to the market's growth. Machine learning, in conjunction with business intelligence systems, assists corporations in problem-solving strategies and predicting potential final conclusions. This also aids in optimising internal business processes, increasing revenue growth, and integrating systems to improve processing, giving companies a competitive advantage over other brands.
Threat:
Concerns about Data Privacy and Security
Data security and privacy are major concerns for the global business intelligence and analytics platforms market. Rising data privacy and security concerns, pose a significant challenge to IT deployments that consumes enterprise data as part of its value chain. Mismanagement can result in the creation of security flaws that hackers can use to compromise an entire organisation. This may eventually result in decreased brand loyalty, costly lawsuits, and costly insurance claims.
Covid-19 Impact
Both markets and consumer behaviour have been impacted by the COVID-19 epidemic. Business intelligence product and service companies are seeing a delay in their growth as a result of the global lockdowns enacted. The healthcare, life sciences, and BFSI sectors, which are still integrating business intelligence tools, have seen little impact from COVID-19. The pandemic also had an impact on supply chains; business intelligence tools assisted companies in navigating the end of their marketing and sales funnels so they could continue operating with the same vigour. The possibility made possible by the lockdown pushed the sales of business intelligence solutions in the market for business intelligence.
The solutions and services segment is expected to be the largest during the forecast period
The solutions and services segment is estimated to have a lucrative growth, due to solutions provided by market players to track real-time and historical business performance and derive actionable insights. Additionally, the demand for more advanced visualisation is anticipated to be pushed by the integration of analytics solutions powered by artificial intelligence with the business intelligence platform. Demand for BI services is anticipated to be driven by a shortage of data science experts and IT workers in the sector.
The Financial performance and strategy management segment is expected to have the highest CAGR during the forecast period
The Financial performance and strategy management segment is anticipated to witness the fastest CAGR growth during the forecast period. Planning, budgeting, strategy management and other activities fall under financial performance and management. Using BI, a user can evaluate various business scenarios and determine the financial repercussions before acting. Additionally, it improves the organization's forecasting precision. The demand for these solutions in financial operations is driven by these elements. Among the use cases in supply chain applications include inventory management, manufacturing, shipping, and procurement. Applications for analytics in supply chains and production planning are expected to witness unprecedented growth owing to the advent of Industry 4.0, Blockchain among others.
Region with highest share:
North America is projected to hold the largest market share during the forecast period owing to the market in terms of revenue & share. The region's growth is anticipated to be fueled by the quick development and adoption of new technologies and key businesses like Microsoft Corporation, IBM Corporation, Oracle Corporation, Tableau Software, LLC, and others.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period, Due to the increase in data quantities in the area. The necessity for adopting BI to drive revenue, operational performance, forecast consumer behaviour and loyalty, drive shareholder value, provide ads, and create new business prospects is further fueled by technological advancements in a variety of industries. These factors are estimated to drive the BI and analytics market in the region.
Key players in the market
Some of the key players profiled in the Bi And Analytics Market include Amazon Web Services, Inc., Tibco Software, Inc., Teradata, ThoughtSpot, Inc., Domo, Inc., SAS Institute Inc., Pyramid Analytics, Cisco Systems Inc., Microsoft Corporation, IBM Corporation, Oracle Corporation, SAP SE, Vuram, Fractal Analytics and Atos.
Key Developments:
In January 2022 - Fractal, a global provider of artificial intelligence and advanced analytics to Fortune 500 companies, announced the acquisition of Neal Analytics, a cloud, data, engineering, and AI Microsoft Gold consulting partner, to scale AI and power decisions. It also strengthens fractal's presence in Pacific Northwest, Canada, and India.
In May 2022, Vuram, a next-generation hyper-automation service provider, partnered with Alteryx to strengthen Vuram’s data analytics, data visualization and reporting capabilities to deliver real-time business intelligence solutions to its clients.
In August 2022, Information Resources Inc (IRI) completes a merger with NPD to create a global technology, analytics, and data provider to offer more than 7000 clients a comprehensive, accurate view of consumer behavior and total retail purchasing and consumption trends across a broad range of industries. The combined company will empower brands and retailers to collaborate, better serve their customers, respond to trends, and leverage more powerful insights to drive growth, according to the vendors.
In November 2020, Magenta BI launched a business intelligence software for IT channel partners, which helps SMEs make data-driven decisions through actionable analytics.
In June 2020, IBM Corporation and SAP SE partnered to develop innovative solutions to deliver intelligent technology and applications for data-driven insights. Through this partnership, the companies will leverage SAP’s business technology platform, & Intelligent Suite, and IBM’s technologies such as artificial intelligence, machine learning, analytics, and automation.
Components Covered:
• Solution
• Services
Deployments Covered:
• Cloud Based
• On-premise
Applications Covered:
• Supply chain analytic applications
• Financial performance and strategy management
• Production planning analytic operations
• Other Applications
Enterprises Covered:
• Small and Medium Enterprises (SMEs)
• Large Enterprise
End Users Covered:
• Government
• Banking, financial services and insurance (BFSI)
• Retail
• IT & Telecom
• Media & Entertainment
• Education
• Manufacturing
• Energy & Power
• Other End Users
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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