Shrink Packaging Market Forecasts to 2030 – Global Analysis By Product (Hoods, Labels & Sleeves and Films & Wraps), Material (Low Density Polyethylene, Linear Low Density Polyethylene, Ethylene-vinyl Alcohol and Polyvinyl Chloride), Application (Beverages

Shrink Packaging Market Forecasts to 2030 – Global Analysis By Product (Hoods, Labels & Sleeves and Films & Wraps), Material (Low Density Polyethylene, Linear Low Density Polyethylene, Ethylene-vinyl Alcohol and Polyvinyl Chloride), Application (Beverages, Food Packaging, Paper & Textile Products and Other Applications) and By Geography

According to Stratistics MRC, the Global Shrink Packaging Market is accounted for $11.92 billion in 2024 and is expected to reach $19.35 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Shrink packaging is a method of packaging where a product is enclosed in a plastic film which, when subjected to heat, shrinks tightly around the product, conforming to its shape. The process typically involves placing the product in the film and then using heat to shrink the film tightly around the product, creating a snug and secure package. The primary materials used in shrink packaging are polyolefin and PVC (polyvinyl chloride) films. These films are chosen based on factors such as product size, shape, and desired level of protection.


Market Dynamics:

Driver:

Rising demand for sustainable packaging solutions

The rising demand for sustainable packaging solutions has spurred innovation in shrink packaging techniques. Shrink packaging involves enveloping products in a plastic film that shrinks tightly around them when heated, providing protection and stability during transportation and storage. Traditionally, this method utilized plastics that posed environmental challenges due to their non-biodegradable nature. Advancements in materials science and packaging technology have led to the development of eco-friendly shrink packaging options. These alternatives use biodegradable films or recyclable materials, reducing the environmental footprint associated with conventional shrink wrapping.

Restraint:

Cost considerations

Cost considerations often hinder the adoption of shrink packaging market. The initial investment in equipment and materials required for shrink packaging can be significant, especially for small businesses or those with limited capital. The machinery needed for heat shrinking films and the cost of the films themselves add to the expenses. However, shrink packaging may require specialized training for personnel to operate the equipment efficiently, which further increases costs. These elements are hindering the market growth.

Opportunity:

Increasing popularity in retail sector

The increasing popularity of shrink packaging in the retail sector can be attributed to several factors that enhance its appeal and effectiveness. Shrink packaging, typically using materials like polyethylene or PVC, offers retailers a cost-effective way to protect products from damage, tampering, and spoilage during transportation and display. It provides a secure and tightly sealed covering that not only safeguards items but also enhances their visual appeal on store shelves, contributing to a more attractive presentation. Moreover, shrink packaging is versatile and can conform closely to the shape of various products, reducing wasted space and improving storage efficiency.

Threat:

Compatibility issues

Compatibility issues in shrink packaging typically arise when the materials used—such as the shrink film and the product being packaged—do not interact well during the shrinking process. These issues can manifest in several ways: inadequate shrinkage, uneven shrinkage, or damage to the product or packaging due to excessive heat or improper sealing. For instance, if the shrink film used is not suited to the shape or material of the product, it may not shrink uniformly or may tear during the process. Similarly, variations in the heat distribution or sealing techniques can lead to inconsistent results, affecting the overall quality and appearance of the shrink-wrapped product.

Covid-19 Impact:

The Covid-19 pandemic significantly impacted the shrink packaging industry. Initially, the global disruptions in supply chains caused shortages of raw materials, leading to price fluctuations and delays in production. As consumer behavior shifted towards online shopping and e-commerce surged, there was a heightened demand for efficient packaging solutions that could protect goods during transit while also ensuring product safety and hygiene. The emphasis on contactless delivery and hygiene protocols further boosted the adoption of shrink packaging in various sectors such as food and beverage, pharmaceuticals, and personal care products.

The Labels & Sleeves segment is expected to be the largest during the forecast period

Labels & Sleeves segment is expected to be the largest during the forecast period. Labels and sleeves are applied to products before heat shrinking, creating a tight, protective seal that enhances product visibility and branding. This method allows for vibrant graphics, detailed product information, and promotional messaging to be displayed prominently, making products more attractive to consumers on store shelves. Moreover, shrink sleeves conform tightly to the shape of the product, providing a tamper-evident seal and ensuring product integrity during transit and storage.

The Food Packaging segment is expected to have the highest CAGR during the forecast period

Food Packaging segment is expected to have the highest CAGR during the forecast period. In the realm of food packaging, the evolution of shrink packaging represents a significant enhancement. Shrink packaging involves encasing food products in a protective plastic film that shrinks tightly around them when heat is applied, conforming to the shape and size of the item. This method not only provides a secure barrier against external contaminants and moisture but also enhances product visibility and presentation on store shelves. Recent advancements in shrink packaging technology have focused on improving sustainability by utilizing thinner films that maintain strength and barrier properties while reducing material usage.

Region with largest share:

North America region commanded the largest share of the market over the extrapolated period. As these regions undergo economic expansion, there is an increasing demand for efficient and cost-effective packaging solutions to support the burgeoning manufacturing and retail sectors across the region. Shrink packaging offers advantages such as product protection, tamper resistance, and enhanced shelf appeal, which are particularly appealing in competitive markets like North America. Additionally, the rise of e-commerce and online retail platforms has further fueled the regional need for robust packaging solutions to ensure products remain intact during shipping and storage.

Region with highest CAGR:

Europe region is poised to hold substantial growth during the forecast period. Government regulations in Europe are playing a pivotal role in enhancing the shrink packaging sector. These regulations primarily focus on sustainability, product safety and reducing environmental impact across the region. By enforcing stringent guidelines on materials used in shrink packaging and promoting recyclability, European governments are fostering innovation and driving manufacturers towards more eco-friendly solutions. Moreover, regulations that mandate the use of biodegradable materials or the reduction of plastic content in packaging are prompting companies to invest in research and development of alternative materials and technologies throughout the region.

Key players in the market

Some of the key players in Shrink Packaging market include Amcor plc, Avery Dennison Corporation, Bemis Company, Inc, Berry Global Inc, CCL Industries, Cosmo Films Ltd, DS Smith Plc, Mondi Group, Sealed Air Corporation, Smurfit Kappa Group and Transcontinental Inc.

Key Developments:

In November 2023, Packaging consultancy and manufacturer Duo and Danish plastic recycler Plastix announced the launch of shrink film for food & beverage outer packaging by utilizing Plastix’s Oceanix recycled plastic, which is developed from 98% maritime waste such as fishing nets and ropes.

In January 2023, Gunze Limited announced the launch of an eco-friendly “GEOPLAS® HCT3” heat-shrinkable film manufactured with recycled resin. The films are developed with polystyrene/polyethylene terephthalate multi-layered material and by using 30% chemically recycled raw materials with the mass-balance approach.

In April 2022, PepsiCo Germany declared the launch of a sustainable shrink film. The packaging films developed for beverage cans and bottles are manufactured from 50% rLDPE and one-tenth recycled yellow bag packaging waste for the first time.

Products Covered:
• Hoods
• Labels & Sleeves
• Films & Wraps

Materials Covered:
• Low Density Polyethylene
• Linear Low Density Polyethylene
• Ethylene-vinyl Alcohol
• Polyvinyl Chloride

Applications Covered:
• Beverages
• Food Packaging
• Paper & Textile Products
• Other Applications

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements