Sea Buckthorn Market Forecasts to 2030 – Global Analysis By Type (Fresh berries, Juice, Oil, Powder and Capsules and Tablets), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and Online, By Application (Dietary Supplements, Cosmetics

Sea Buckthorn Market Forecasts to 2030 – Global Analysis By Type (Fresh berries, Juice, Oil, Powder and Capsules and Tablets), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and Online, By Application (Dietary Supplements, Cosmetics, Food & Beverages and Other Applications), and By Geography

According to Stratistics MRC, the Global Sea Buckthorn Market is accounted for $398.9 million in 2023 and is expected to reach $890.7 million by 2030 growing at a CAGR of 12.1% during the forecast period. Sea Buckthorn is a deciduous shrub known for its orange berries. Native to Europe and Asia, it thrives in harsh climates. The berries are rich in vitamins, antioxidants, and omega fatty acids, offering potential health benefits. Extracted oil and juice are used in skincare products and dietary supplements. Sea Buckthorn is valued for its nutritional properties, contributing to its popularity in the food, cosmetics and wellness industries.

Market Dynamics:

Driver:

Growing consumer awareness about health benefits

The Sea Buckthorn market is driven by the growing consumer awareness of its health benefits. Rich in vitamins, antioxidants, and omega-3 fatty acids, seabuckthorn is recognized for its potential to boost immunity, promote skin health and provide overall wellness. As consumers prioritize natural and functional foods, Sea Buckthorn's nutritional profile aligns with these trends, fostering increased demand for products like fresh berries, juices, oils and supplements, driving the market's growth based on perceived health advantages.

Restraint:

High production costs

The cultivation and harvesting of sea buckthorn berries require specific soil conditions and careful handling. Additionally, the extraction of seabuckthorn oil involves complex processes. These factors contribute to elevated production costs, impacting the affordability of Sea Buckthorn products.

Opportunity:

Increasing demand for natural and organic products

The increasing demand for natural and organic products presents a significant opportunity in the sea buckthorn market. As consumers prioritize health and wellness, Sea Buckthorn's natural and nutrient-rich profile aligns with this trend. The plant's potential benefits, coupled with its sustainable and eco-friendly attributes, position it favorably in the market. Manufacturers can capitalize on this consumer preference by offering Sea Buckthorn-based products, meeting the rising demand for wholesome, organic, and functional ingredients in the food, beverage, and cosmetics industries.

Threat:

Seasonal availability of sea buckthorn

The seasonal availability of Sea Buckthorn presents a challenge in the market. As the plant's berries are typically harvested during a specific season, there is a limited window for fresh production. This seasonality may lead to supply fluctuations, affecting consistent product availability. Moreover, reliance on fresh berries could impact product availability, influence pricing, and pose challenges in meeting year-round demand for Sea Buckthorn products in various industries.

Covid-19 Impact:

The Sea Buckthorn market experienced both challenges and opportunities during the COVID-19 pandemic. Disruptions in the supply chain, restrictions on transportation and shifts in consumer priorities affected the market negatively. However, increased awareness of the plant's health benefits and the demand for immune-boosting natural products led to a surge in consumer interest. The pandemic underscored the importance of functional foods, contributing to the resilience and adaptability of the seabuckthorn market.

The fresh berries segment is expected to be the largest during the forecast period

The fresh berries segment is anticipated to be the largest in the Sea Buckthorn market during the forecast period. This prominence is driven by the growing consumer awareness of the nutritional benefits of fresh Sea Buckthorn berries, which are rich in vitamins, antioxidants and minerals. The rising demand for whole, natural foods and the versatility of fresh berries in various culinary applications contribute to their leading market position, establishing them as a popular choice for health-conscious consumers.

The cosmetics segment is expected to have the highest CAGR during the forecast period

The cosmetics segment is anticipated to exhibit significant growth during the forecast period in the sea buckthorn market. This growth is attributed to the increasing demand for natural and plant-based ingredients in skincare products. Sea Buckthorn's rich nutrient profile and its potential benefits for skin health, including hydration and anti-aging properties, are driving its incorporation into cosmetic formulations. Furthermore, consumer preference for natural and sustainable beauty products is fueling the surge in sea buckthorn adoption within the cosmetics industry.

Region with largest share:

Asia Pacific is projected to dominate the Sea Buckthorn market due to its favorable climatic conditions for cultivation and the plant's native presence in the region. China, in particular, plays a significant role as a major producer and exporter of seabuckthorn products. Rising consumer awareness of the health benefits of Sea Buckthorn, coupled with increasing demand for natural and functional ingredients, further contributes to the region's market dominance, driving cultivation, processing, and product innovation in Asia Pacific.

Region with highest CAGR:

The European region is poised for substantial growth in the sea buckthorn market. Increasing consumer awareness of the health benefits associated with seabuckthorn, including its rich nutritional profile and medicinal properties, is driving demand. Additionally, the region's focus on sustainable and organic products aligns well with Sea Buckthorn's natural and eco-friendly characteristics. With a rising demand for functional foods and supplements, European countries are witnessing increased cultivation, processing and product innovation, contributing to the Sea Buckthorn market's expansion.

Key players in the market

Some of the key players in Sea Buckthorn market include SIBU LLC, Ambe NS Agro Products Pvt. Ltd., Amway, BIOPLANETE, Botanic Healthcare Pvt. Ltd., Green Agro Pack, Himalayan Organics, IL Health & Beauty Natural Oils Co., Inc., Natura Biotechnol, SeabuckWonders and Weleda AG.

Key Developments:

In November 2023, In Ladakh, after GI Tag for Apricot (Raktsey Karpo), Pashmina, and Ladakhi Wood Carving, the Geographical Indication Registry, operating under the Ministry of Commerce & Industry, Government of India, has officially granted the GI tag to the Department of Industries & Commerce, Ladakh and approved it as the Registered Proprietor for ‘Ladakh Sea Buckthorn’ in Class 31. Farmers of Kargil are very excited for this special recognition for Sea Buckthorn, one of the most profitable crop of UT Ladakh having 90 % production from Ladakh in India.

Types Covered:
• Fresh berries
• Juice
• Oil
• Powder
• Capsules and Tablets

Applications Covered:
• Dietary Supplements
• Cosmetics
• Food and Beverages
• Pharmaceuticals
• Other Applications

Distribution Channels Covered:
• Supermarkets/Hypermarkets
• Specialty Stores
• Online

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements