Saw Palmetto Berries Market Forecasts to 2030 – Global Analysis By Form (Whole Berries, Powder, Extract, Capsules and Other Forms), Processing Method, Distribution Channel, Application, End User and By Geography
According to Stratistics MRC, the Global Saw Palmetto Berries Market is accounted for $820.37 million in 2024 and is expected to reach $1152.75 million by 2030 growing at a CAGR of 5.2% during the forecast period. Saw palmetto berries are small, dark purple to black fruits produced by the saw palmetto plant (Serenoa repens), a species of palm native to the southeastern United States. These berries are known for their medicinal properties, particularly in supporting prostate health and promoting urinary function. They are rich in fatty acids, phytosterols, and flavonoids, which are believed to help reduce symptoms of benign prostatic hyperplasia (BPH) and support hormonal balance.
According to recent research in the Journal of Urology Open Plus, six lipid extracts met the recommended dosage of 320 milligrams of saw palmetto extract and the minimum of 80% fatty acids, which have been clinically shown to address inflammation.
Market Dynamics: Driver:Growing awareness about prostate health
As prostate issues, such as benign prostatic hyperplasia (BPH), become more prevalent with age, individuals are seeking natural alternatives to support their health. Saw palmetto, known for its potential to improve urinary function and reduce inflammation, has become a popular choice. Increased education on its benefits, coupled with a rising preference for herbal and natural supplements, is driving demand. This awareness has led to more consumers opting for saw palmetto-based products, further expanding the market in supplements and other applications.
Restraint:Lack of scientific consensus
The lack of scientific consensus on the effectiveness of saw palmetto berries stems from inconsistent clinical studies and limited long-term research. While some studies suggest benefits for prostate health, urinary function, and hormone balance, results vary, and the underlying mechanisms are not fully understood. It also affects regulatory bodies' stance on its use, contributing to skepticism about its efficacy. As a result, potential market growth is hindered by hesitation among both consumers and medical professionals to fully embrace the product.
Opportunity:Expansion of the supplement industry
With consumers placing greater emphasis on health and wellness, the demand for natural and plant-based supplements has grown significantly. Saw palmetto, known for its potential benefits in supporting prostate health, urinary function, and hormonal balance, has become a popular ingredient in dietary supplements. The growing trend of self-care, especially among aging populations, has led to wider availability of saw palmetto in various forms like capsules, tablets, and herbal teas. Additionally, the rise of online retail platforms and health-focused marketing strategies has further expanded its reach, boosting market growth.
Threat:Potential side effects and interactions
Potential side effects and interactions of saw palmetto berries, such as gastrointestinal discomfort, headache, dizziness, and potential effects on hormone levels, can discourage some consumers from using the product. Additionally, it may interact with certain medications, including blood thinners, hormone therapies, and contraceptives, leading to health risks. These concerns create hesitation among consumers and healthcare professionals, limiting widespread adoption.
Covid-19 ImpactThe covid-19 pandemic had a mixed impact on the saw palmetto berries market. Initially, disruptions in supply chains and raw material shortages affected production. However, the increased focus on health and immunity during the pandemic led to a surge in demand for natural supplements, including saw palmetto, as consumers sought alternative remedies for overall wellness and prostate health. Online sales channels gained traction, further promoting market growth during the pandemic's peak.
The encapsulation & tableting segment is expected to be the largest during the forecast period
The encapsulation & tableting segment is predicted to secure the largest market share throughout the forecast period fuelled by its enhanced effectiveness. In encapsulation, powdered saw palmetto extract is enclosed in a capsule, providing a convenient and controlled dosage form. Tableting involves compressing the extract into tablet form, offering ease of use and precise dosing. Both methods ensure stability, consistent potency, and easy integration into dietary supplements, catering to consumer preferences for herbal prostate health solutions.
The herbal teas segment is expected to have the highest CAGR during the forecast period
The herbal teas segment is anticipated to witness the highest CAGR during the forecast period owing to its potential health benefits. The berries, rich in fatty acids and phytochemicals, are typically extracted and infused into teas to provide a natural remedy for issues like benign prostatic hyperplasia (BPH). Incorporating saw palmetto into herbal teas offers a convenient and soothing way to consume this supplement, appealing to health-conscious consumers seeking natural, holistic solutions for hormonal balance and overall wellness, without the need for pills or capsules.
Region with largest share:Asia Pacific is expected to register the largest market share during the forecast period fuelled by increasing health consciousness and a shift toward natural health supplements. Rising awareness about prostate health and the demand for herbal remedies among aging populations in countries like India, China, and Japan are key factors contributing to the market's expansion. Additionally, the growing preference for plant-based and alternative treatments, along with rising disposable incomes and online retail growth, are further fueling the adoption of saw palmetto-based products in the region.
Region with highest CAGR:North America is projected to witness the highest CAGR over the forecast period driven by increasing awareness of prostate health, particularly among aging men. The U.S. and Canada are key markets, with growing demand for natural supplements for urinary health and hormonal balance. The shift toward herbal and plant-based remedies, along with the rise in e-commerce platforms for supplement distribution, further supports market growth. Regulatory frameworks and product standardization are essential factors influencing market dynamics in this region.
Key players in the marketSome of the key players profiled in the Saw Palmetto Berries Market include Amway Corporation, Valensa International, Martin Bauer Group, Himalaya Herbal Healthcare, Solaray Corporation, NOW Foods, Swanson Health Products, Herbalife Nutrition Limited, Nature's Bounty Corporation, The Vitamin Shoppe, Twinlab Consolidation Corporation, Bio-Botanica Inc., Indena S.p.A., Euromed S.A. and Nature’s Way Products LLC.
Key Developments:In April 2021, Valensa International announced that its USPlus Pure Lipidosterolic Extract of Saw Palmetto had been verified for the third consecutive year under the United States Pharmacopeia (USP) Ingredient Verification Program for Dietary Ingredients (IVP-DI). This verification is a significant milestone for the company and its saw palmetto extract, reinforcing the product's quality and reliability for consumers and the broader dietary supplement industry.
Forms Covered:
• Whole Berries
• Powder
• Extract
• Capsules
• Other Forms
Processing Methods Covered:
• Dry Processing
• Extraction Processing
• Encapsulation & Tableting
• Fermentation Processing
• Other Processing Methods
Distribution Channels Covered:
• E-commerce Platforms
• Direct-to-Consumer Websites
• Health & Wellness Stores
• Supermarkets
• Other Distribution Channels
Applications Covered:
• General Health Supplements
• Prostate Health Supplements
• Pharmaceuticals
• Haircare Products
• Skincare Products
• Nutritional Bars
• Herbal Teas
• Other Applications
End Users Covered:
• Individuals
• Healthcare Practitioners
• Industrial Buyers
• Other End Users
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements