Ready to Drink Beverages Market Forecasts to 2028 – Global Analysis By Product Type (Coffee, Tea, Fortified Water, Yogurt Drinks, Fruit & Vegetable Juices and others), Nature (Conventional, Organic and Others), Distribution Channels, Packagings and by geo

Ready to Drink Beverages Market Forecasts to 2028 – Global Analysis By Product Type (Coffee, Tea, Fortified Water, Yogurt Drinks, Fruit & Vegetable Juices and others), Nature (Conventional, Organic and Others), Distribution Channels, Packagings and by geography

According to Stratistics MRC, the Global Ready to Drink Beverages Market is accounted for $17.4 billion in 2022 and is expected to reach $27.9 billion by 2028 growing at a CAGR of 8.18% during the forecast period. Ready to drink (RTD) refers to packaged beverages that are sold in a ready form and are all set for consumption. They can be immediately consumed upon purchase. These beverages are very convenient to use and rising urbanization and busy life schedules led the demand growth for RTD beverages. Drinks are packed in single-use containers. Tea, coffee, energy drinks, yogurt drinks, dairy-based beverages, flavoured & fortified water are the mostly used ready to drink beverages.

According to the Food Editorial, with over 2.25 billion cups of coffee are being consumed on an average each day. Coffee is the most widely consumed beverage on the planet and is even more popular than tea. Drinking coffee every day is a routine for 40% of college students. Its growing consumption will assure well for the ready to drink beverages market.

Market Dynamics:

Driver:

Increasing Demand for convenience products

Consumers are increasing due to their ease of use, variety and all season availability. A person who cannot spend much time in preparation and for people with less or no cooking skills opts for the ready to use products. No storing, buying or planning of ingredients raised the growth rapidly. This reduced the preparation time. Young consumers mostly prefer these RTD beverages.

Restraint:

Cost fluctuations of raw material

The increase in supply and demand affected the cost of raw materials. Raw materials decay and become unusable over time which leads to delay in production and raises the growth of prices of the products. The reduction in production rates led to an increase of the fixed costs. The price of supplies will have a direct effect on how much it costs the company to produce a product. A higher cost of raw materials will lead to a higher cost of production. And such fluctuations affect the price and growth of the product.

Opportunity:

Increasing demand for natural ingredients over fortification

Consumers are demanding more natural products in the ready to drink beverages than the added antioxidants, vitamins, and minerals in the ready to drink beverages. So, fruit concentrates are added in beverages. The beverages company therefore started producing vegetable smoothies, fruit juices and nutrient enhanced water. This change began to raise the growth of the market drastically.

Threat:

The awareness of health consciousness

Consumers are becoming health conscious, as the consciousness of attentive living and nutritious food is rising. Obesity-related disorders such as high blood sugar, high blood pressure, and heart disease are getting higher, prompting consumers to prevent unhealthy food products. Organic and natural items are preferred by consumers who want to live a healthy lifestyle. Sugar-free, vegan and gluten-free beverages became popular due to this concern.

Covid-19 Impact

Manufacturing of ready-to-drink beverages is impacted due to lockdown enforced across the world. The corona virus outbreak is likely to have a substantial impact on the market. Changing consumer preferences, however, may predict well. With an increasing number of nations swept by a stay-at-home order, consumers are keener on stockpiling essential commodities. As a result of this, a spike in ready-to-drink beverages sales is likely dropped. As people started preparing everything at home due to virus affect, the demand mostly dropped any companies faced critical loss during pandemic.

The coffee segment is expected to be the largest during the forecast period

The coffee segment is estimated to have a lucrative growth, due to high level of consumption. Mostly college students prefer coffee. Consumers can quickly stop somewhere and easily grab a RTD coffee out of a cooler or off of a shelf, and then be on their way. Coffee is rapidly becoming popular with consumers for its convenience of usage. Brands like Starbucks are having high popularity in coffee segment.

The natural ingredients-based beverages segment is expected to have the highest CAGR during the forecast period

The natural ingredients-based beverages segment is anticipated to witness the fastest CAGR growth during the forecast period, due to increase in health consciousness and the awareness of mindful living. Their popularity is growing due to widely availability of organic ready-to-drink beverages. Many beverage companies have been releasing new lines of healthier products due to this aspect. The companies are also offering tremendous nutritional value and energetic flavor.

Region with highest share:

North America is projected to hold the largest market share during the forecast period owing to increase in rising health awareness and busy lifestyle. Consumers in the region are shifting to fortified water due to more awareness and understanding of the bad effects of carbonated drinks. Moreover, on account of the rising vegan and flexitarian trend, a large number of consumers are demanding vegan beverages. These concerns raised the demand for the beverages.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to rising disposable income and changing life styles of the consumers. Tea is most commonly used beverage in this region. Billions of tea cups are served daily. People feel it as a refreshing stimulant. The growth is rising due to its specifications such as relaxation, pleasure, tradition and spirituality.

Key players in the market

Some of the key players profiled in the Ready to Drink Beverages Market include Fuze Beverage, Nestlé, Kraft Foods Group, PepsiCo, General Mills, Red Bull GmbH, Anheuser-Busch InBev, Altria Group, Coca-Cola, Diageo plc, Campbell Soup Company, Brown-Forman, Asahi Group Holdings Ltd, Pernod Ricard, Bacardi Limited, SHANGHAI BACCHUS LIQUOR CO LTD, Suntory Holdings Limited, Manchester Drinks Company Ltd, Rebbl INC, Halewood Wines & Spirits, Keurig Dr Pepper Inc

Key Developments:

In 2022, PepsiCo’s Rockstar Energy brand unveiled a hemp-infused drink. It is an energy drink infused with hemp seed oil as well as B vitamins, spearmint, and lemon balm. The beverage has 80 milligrams of caffeine. The hemp-infused drink is sugar- and calorie-free and will be sold in three flavours – blueberry, passion fruit, and raspberry cucumber.

In 2021, REBBL launched REBBL POP and REBBL Stacked Coffee, plant-based, organic drinks. REBBL POP is available in Root Beer, Mandarin Orange, Blackberry, and Ginger Lime flavours. They are certified organic, non-GMO, vegan, gluten-free, and made without cane sugar. At the same time, REBBL Stacked Coffee comes in Cafe Mocha, Vanilla Latte, Hazelnut Latte, and Straight Black flavours. Stacked Coffee comes in sustainable 100% recycled and recyclable plastic bottles3.

Products Types Covered:
• Coffee
• Tea
• Fortified Water
• Yogurt Drinks
• Energy Drinks
• Non Dairy Based Beverages
• Fruit & Vegetable Juices
• Probiotic Drinks
• Sports Drinks
• Dairy Based Beverages
• Others Product Types

Natures Covered:
• Conventional
• Organic
• Other Natures

Distribution Channels Covered:
• Supermarkets
• Hypermarkets
• Independent Grocery Stores
• Convenience Stores
• Online Retail
• Specialty Stores
• Other Distribution Channels

Packagings Covered:
• Tin Can
• Tetra Pack
• Bottle
• Sachet
• Other Packagings

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements