Quinoa Seeds Market Forecasts to 2030 – Global Analysis By Seed Type (Organic and Inorganic), Colour (Black, White, Red and Other Colours), Distribution Channel, Application and By Geography

Quinoa Seeds Market Forecasts to 2030 – Global Analysis By Seed Type (Organic and Inorganic), Colour (Black, White, Red and Other Colours), Distribution Channel, Application and By Geography

According to Stratistics MRC, the Global Quinoa Seeds Market is accounted for $1.19 billion in 2023 and is expected to reach $2.17 billion by 2030 growing at a CAGR of 8.9% during the forecast period. Quinoa seeds, have gained global popularity as a nutritious and versatile superfood. It is naturally gluten-free, making it an ideal choice for individuals with gluten sensitivities or those following a gluten-free diet. Nutritional evaluations indicate that a 100 g serving of raw quinoa seeds has a food energy of 368 kcal and is a rich source (20% or higher of the daily value of protein), dietary fibre, several B vitamins, including 46% of the daily value for folate, and several dietary minerals, such as magnesium, manganese, phosphorus, and zinc.

According to FiBL, organic cereals cover nearly 160,000 hectares in South America, representing 0.3% of the total cereal area in the region and 3.1% of the world's organic cereal area.

Market Dynamics:

Driver:

Rising demand for gluten-free food products

As awareness of gluten intolerance and celiac disease grows, consumers are actively seeking alternative grains, and quinoa's inherent gluten-free nature positions it as a preferred choice. Quinoa offers a nutrient-dense option for those who must adhere to gluten-free diets, providing essential amino acids, fibre, and minerals. Its versatility in various culinary applications, replicating traditional grains in gluten-free recipes, further boosts its appeal. Furthermore, the global trend towards healthier eating habits and the rising popularity of gluten-free lifestyles contribute to the increasing demand for quinoa, propelling its market growth

Restraint:

Fluctuations in quinoa seed prices

Fluctuations in quinoa seed prices pose a notable restraint on the quinoa seed market. Influenced by factors such as weather conditions, global demand, and supply chain disruptions, unpredictable pricing creates challenges for both producers and consumers. Rapid and unpredictable changes in quinoa prices can impact the profitability of farmers and may result in market uncertainty. Also, it can influence consumer purchasing decisions and hinder the consistent adoption of quinoa as a staple, especially in regions where price stability is crucial.

Opportunity:

Health and wellness trend

Quinoa is hailed as a superfood, rich in protein, fiber, vitamins, and minerals, aligning perfectly with the growing consumer focus on nutritious dietary choices. As individuals increasingly prioritise well-being, the demand for functional and wholesome foods, such as quinoa, experiences a surge. Its gluten-free nature and the ability to address dietary requirements make it appealing to health-conscious consumers. Furthermore, promoting the grain's nutritional benefits, fostering awareness, and innovating with new product formulations that cater to health and wellness preferences fuels the market growth.

Threat:

Quality control issues

Ensuring consistent quality standards is crucial for consumer trust and market stability. Inadequate quality control, particularly for imported quinoa, can result in variations in product quality, impacting the reputation of the entire market. Consumers rely on the perceived health benefits and authenticity of quinoa, and any lapses in quality control may lead to dissatisfaction, reduced demand, and potential market setbacks. Thus, this will impede market growth.

Covid-19 Impact

The quinoa seed market faced both challenges and opportunities due to the COVID-19 pandemic. Disruptions in supply chains and logistical constraints initially impacted distribution. However, the heightened focus on health and nutrition during the pandemic led to increased consumer interest in superfoods like quinoa, boosting demand. Additionally, the pandemic underscored the importance of resilient and sustainable food sources, positioning quinoa as a sought-after grain.

The organic segment is expected to be the largest during the forecast period

The organic segment is estimated to hold the largest share. These seeds are cultivated without synthetic pesticides or fertilizers, aligning with environmentally friendly practices. These organic quinoa seeds cater to health-conscious consumers seeking nutritious, chemical-free alternatives. The demand for organic quinoa is on the rise globally, driven by an increasing emphasis on natural and eco-friendly products. Moreover, this segment reflects a broader trend in the food industry towards organic farming and sustainable agriculture, contributing to the overall expansion and diversification of the quinoa seed market.

The processed products segment is expected to have the highest CAGR during the forecast period

The processed products segment is anticipated to have lucrative growth during the forecast period. These include quinoa flour, flakes, pasta, and other processed derivatives. Processed quinoa products capitalise on the grain's nutritional benefits, such as its high protein and fibre content. The segment's growth is propelled by the increasing demand for healthy, gluten-free options in the food industry as consumers seek innovative ways to incorporate quinoa into their diets. It reflects the market's evolution beyond raw seeds, showcasing the versatility and adaptability of quinoa in various culinary formats.

Region with largest share:

South America commanded the largest market share during the extrapolated period due to the increasing consumption of quinoa around the world. The world's top producer and exporter of quinoa is South America. Peru and Bolivia supply 80–90% of the quinoa shipped into the European Union. Italy, France, Germany, and the Netherlands are the primary markets for South American quinoa, consuming an average of 2,000–6,000 metric tonnes of the grain annually. Additionally, the primary reason for the increase in regional imports is consumer awareness of the product's nutritional qualities and health advantages. Using premium seeds, nations like Bolivia and Peru have increased their output to satisfy the demand from global markets.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period due to a heightened focus on health-conscious diets and the growing popularity of plant-based protein sources. The region, which includes both the United States and Canada, has seen an increase in demand for quinoa due to its high protein content and gluten-free status. Furthermore, North America's well-established food industry and a rising preference for superfoods position quinoa as a sought-after ingredient, fostering market growth and presenting opportunities for both local cultivation and importation of quinoa products.

Key players in the market

Some of the key players in the Quinoa Seeds Market include Alter Eco, Arrowhead Mills Inc., Andean Naturals Inc., Comrural XXI S.R.L., Irupana Andean Organic Food S.A, Highland Farm, Quinoa Corporation, Quinoabol SRL, Quinoa Foods Company SRL, The British Quinoa Company Ltd., Above Food Inc. and Ancient Harvest.

Key Developments:

In March 2023, ADM recently introduced a direct-to-consumer (D2C) brand called Knwble Grwn. The brand focuses on promoting quinoa produced by small farmers using regenerative farming methods.

In May 2022, Above Food has recently finalized the acquisition of the Northern Quinoa Production Corp. With this strategic move, the company aims to expand its production capacity for specialty ingredients.

Seed Types Covered:
• Organic
• Inorganic

Colours Covered:
• Black
• White
• Red
• Other Colours

Distribution Channels Covered:
• Offline Stores
• Online Stores

Applications Covered:
• Processed Products
• Direct Consumption

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements