Potato Protein Market Forecasts to 2028 – Global Analysis By Type (Hydrolyzed, Isolate, Concentrate), Product (Medium Purity Potato Protein (70%-80%), Low Purity Potato Protein (<70%), High Purity Potato Protein (=80%)), Source Process (Organic, Conventio

Potato Protein Market Forecasts to 2028 – Global Analysis By Type (Hydrolyzed, Isolate, Concentrate), Product (Medium Purity Potato Protein (70%-80%), Low Purity Potato Protein (<70%), High Purity Potato Protein (≥80%)), Source Process (Organic, Conventional), Application (Bakery & Confectionery, Animal Feed, Meat, Supplements, Dairy, Beverages, Processed Foods, Sports Nutrition) and Geography

According to Stratistics MRC, the Global Potato Protein Market is accounted for $105 million in 2022 and is expected to reach $161 million by 2028 growing at a CAGR of 7.4% during the forecast period. Potato protein is a dry by-product of the starch separation process that results in the creation of potato starch. It is perfectly suitable for feed applications due to its excellent digestibility and properly balanced amino acid composition. The potato protein market provides customers with health advantages, encourages them to increase body enzymes, and is a key component driving the market.

According to the National Agricultural Statistics Service (NASS) of the US Department of Agriculture, there was a significant production of potatoes in the US, with a volume of 442 million cwt (hundredweight) in 2020.

Market Dynamics:

Driver:

Adoption of new technologies in potato protein industry

Potato proteins may be easily extracted using a variety of separation methods, such as ion exchange and expanded bed adsorption, and their functional characteristics can be changed to suit specific needs. In the potato protein sector, extended bed adsorption, separation, coagulation, and acid precipitation are the most often used new technologies. Spray drying, a recently invented method that has entered the market, is used to turn potato proteins into powdered forms. Salting is one of the other cutting-edge technologies that are still being developed. Another crucial technique for isolating proteins is salting out. The use of novel technologies and techniques in the market for producing potato protein from potato fruit juices and potato starch, therefore, represents huge prospects for the global potato protein market in the near future.

Restraint:

Low production and distribution

The manufacture of potato-based products is currently mostly centred in Europe, with smaller amounts in other countries. The low production of potato starch, which then results in the restricted availability of juice as a byproduct and serves as a raw material for potato protein, is primarily responsible for the poor manufacturing and distribution of potato protein in many places. This has also led to recognised regional preferences for protein. As a result, it is unlikely that the market for potato protein would expand throughout the anticipated time period.

Opportunity:

High digestibility of protein

A high-quality source of protein utilised in animal feed is potato protein. It is made from leftovers from the processing of potatoes, like potato starch. In comparison to other protein sources like soybean meal and fishmeal, it is also more affordable and environmentally friendly. It is rich in vital amino acids and has a high protein content, both of which are critical for animal development and health. Additionally, it has little anti-nutritional components. The functional qualities of potato protein thereby enhance the processing, texture, and flavour of feed. Several causes, such as the need for sustainable protein sources, rising demand for animal protein, advantages to animals' health, etc., are driving the market for potato protein in feed.

Threat:

Potential fear of replacement in food and feed industries

Potato protein is mostly used in dairy, confectionery, baked goods, processed meat products, and other food-related products. This is because potato protein has certain limits that make it unsuitable for use in food product formulations due to problems with solubility, stability, and loss of its original qualities. Further limiting the growth in demand and consumption of potato protein in the food industry are the broad availability, broad distribution network, superior performance, and suitability of substitute protein sources like soy, milk, gelatine, whey, and egg in a wide range of food applications.

Covid-19 Impact

The COVID-19 pandemic had an effect on the potato protein industry by increasing consumer interest in plant-based food sources in general and proteins in particular. Food products connected with affluence, wellbeing, morality, and manageability were promoted during this time period to appeal to buyers more. Customers' growing concern for creature government aid, along with growing awareness of creature ruthlessness in the food industry, is likely to drive market growth and provide new opportunities for product development.

The concentrate segment is expected to be the largest during the forecast period

The concentrate segment is estimated to have a lucrative growth, due to the widespread usage of concentrate products in several functional meals, including cereals and yoghurt. These products are perfect for a big number of fitness enthusiasts because they include much lower amounts of cholesterol, fat, lactose, and protein. Because of the great nutritional benefits of these goods, there is a high demand for them, which drives category expansion throughout the projection period.

The bakery & confectionery segment is expected to have the highest CAGR during the forecast period

The bakery & confectionery segment is anticipated to witness the fastest CAGR growth during the forecast period, due to the increased demand from customers for gluten-free and vegan bakery goods. Additionally, a rise in consumer health consciousness has boosted the market for potato protein and offered significant development potential for food items made with plant-based components.

Region with highest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to rise in local disposable income throughout the projected period. Foods with plant-based proteins are becoming more popular in this area since they include more nutrients and less calories. Plant-based food items are being significantly impacted by people's growing knowledge of the need of living a healthy lifestyle. Daily product introductions in the Asia Pacific area are fueling demand for meals containing potato protein.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to rising need for plant-based proteins and a notable rise in the number of vegans. The business for potato protein is expanding as a result of rising consumer demand for processed foods made with natural components as well as increased knowledge of healthy eating among locals.

Key players in the market

Some of the key players profiled in the Potato Protein Market include KMC Ingredients Company, Roquette Freres SA, Omega Protein Corporation, Royal Ingredients Group, Bioriginal Food & Science Corp., BASF, Smithfield Foods, General Mills Inc., Avebe, Branston Ltd., Tereos Group and Agrana Beteiligungs-AG.

Key Developments:

In April 2022, Branston Ltd. announced its partnership with Root Extracts to develop a potato protein product for applications in vegan and vegetarian foods. The research and development for the product will take place in Branston's extraction facility in Lincolnshire, which is currently under construction.

In November 2019, KMC introduced Protafy 130 potato protein concentrate. This concentrate has been launched for the fortification of vegan and non-vegan food products.

Types Covered:
• Hydrolyzed
• Isolate
• Concentrate
• Other Types

Products Covered:
• Medium Purity Potato Protein (70%-80%)
• Low Purity Potato Protein (<70%)
• High Purity Potato Protein (≥80%)
• Other Products

Source Process Covered:
• Organic
• Conventional

Applications Covered:
• Bakery & Confectionery
• Animal Feed
• Meat
• Supplements
• Dairy
• Beverages
• Processed Foods
• Sports Nutrition
• Other Applications

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements