Pomegranate Market Forecasts to 2030 – Global Analysis By Product (Pomegranate Powder, Pomegranate Concentrate and Pomegranate Juice), Category (Conventional and Organic), Application and By Geography

Pomegranate Market Forecasts to 2030 – Global Analysis By Product (Pomegranate Powder, Pomegranate Concentrate and Pomegranate Juice), Category (Conventional and Organic), Application and By Geography

According to Stratistics MRC, the Global Pomegranate Market is accounted for $271.64 million in 2023 and is expected to reach $444.83 million by 2030 growing at a CAGR of 7.3% during the forecast period. Pomegranates are one of the healthiest fruits, and their juice contains vitamins E and C that are extremely beneficial to human health. It also has the power to prevent the spread of prostate cancer cells, reduce diabetes, safeguard the heart and arteries, and maintain blood pressure. It acts as an anti-tumour, anti-oxidant, and anti-viral. Pomegranate consumption also reduces stress and disease risk in general. It can be used as a moisturiser and sunscreen, and it can be used to heal rashes, treat acne, and prevent wrinkles and other ageing symptoms. Pomegranate is frequently suggested by nutritionists as part of a diet to lower cholesterol and lose weight.

Market Dynamics

Driver

Rising health benefits and natural ingredients.

Pomegranates are rich in antioxidants, vitamins, and minerals, making them popular among health-conscious consumers. There is growing awareness of the health benefits associated with pomegranate consumption, such as improved heart health and antioxidant properties. Moreover, as consumers increasingly seek natural and functional ingredients in their food and beverages, the demand for pomegranate-based products has witnessed significant growth. It is recognised for its natural sweetness and unique flavour, making it an attractive ingredient for various applications, including juices, jams, sauces, and supplements. These properties are driving the demand for pomegranate.

Restraint

Limited availability and seasonality of pomegranates

The limited availability and seasonality of pomegranates can hinder market expansion. During the off-season, when fresh pomegranates are not readily available, supply becomes limited. This scarcity can result in higher prices for fresh pomegranates, making them less accessible to consumers. The limited availability of fresh pomegranates also affects industries that rely on pomegranate-derived products, such as juices, extracts, and supplements. These industries may face challenges in sourcing an adequate and consistent supply of pomegranate raw materials throughout the year.

Opportunity

Various applications of Pomegranate

The pomegranate market presents promising opportunities due to several factors. Pomegranate's versatility allows for its use in diverse industries. It is used in the production of juices, smoothes, jams, sauces, and even cosmetics. This wide range of applications opens up avenues for innovation and product development. Additionally, the global market for natural and organic products is expanding rapidly, and pomegranates fit well into this trend. As consumers seek healthier and more sustainable options, the demand for organic pomegranates and related products is expected to rise. Thus, these factors are propelling market growth.

Threat

Various diseases and inadequate infrastructure

One of the significant threats is the vulnerability of pomegranate crops to various diseases and pests. Pomegranate trees are susceptible to fungal infections, bacterial diseases, and insect infestations, which can significantly impact yield and quality. In addition to this, inadequate infrastructure and logistical challenges in certain regions can also hinder the efficient distribution and transportation of pomegranate products, limiting market access and opportunities.

Covid-19 Impact

The COVID-19 pandemic had a mixed impact on the pomegranate market. Supply chain disruptions, including labour shortages and transport restrictions, led to delays and increased costs. Export challenges arose due to import barriers and regulations, affecting traditional markets. However, changing consumer behaviour towards health and immunity positively influenced demand for pomegranates. The closure of foodservice establishments reduced demand in that sector, while some regions experienced increased sales in the domestic market. Overall, the pandemic's impact on the pomegranate market varied, with some sectors benefiting from increased demand while others faced challenges due to disruptions and changing market dynamics.

The Pomegranate Powder segment is expected to be the largest during the forecast period

The Pomegranate Powder segment is estimated to hold the largest share. Pomegranate powder retains the nutritional benefits of fresh pomegranates, including high levels of antioxidants and essential vitamins. It is widely used as a natural ingredient in food and beverage products, such as smoothies, baked goods, and nutritional supplements. The benefits of pomegranate powder include its versatility, ease of use, and growing awareness of its health benefits. This segment presents lucrative opportunities for manufacturers and suppliers catering to the rising consumer demand for convenient and nutrient-rich products.

The Cosmetics and Personal Care segment is expected to have the highest CAGR during the forecast period

The Cosmetics and Personal Care segment is anticipated to have lucrative growth during the forecast period. The cosmetics and personal care industries have embraced pomegranate as a valuable ingredient. Packed with antioxidants and vitamins, pomegranate offers numerous benefits for skin and hair health. It is commonly used in the formulation of skincare products such as moisturisers, serums, and masks, known for their anti-ageing and rejuvenating properties. Pomegranate extracts and oils are also incorporated into hair care products, promoting hair growth and enhancing shine. The natural and organic beauty trend has further propelled the demand for pomegranate-based cosmetics and personal care items, making it a sought-after ingredient in this thriving industry.

Region with largest share

Asia Pacific commanded the largest market share during the extrapolated period. Due to the presence of nations like China and India, two of the major pomegranate producers in the world, the Asia-Pacific area has the fastest-growing pomegranate industry. One macroeconomic element that affects the market is the rise in food product consumption per person as a result of population growth. Pomegranate exports from these nations to other regions in huge quantities have increased revenue generation. Due to the existence of potential markets like India, China, and Japan, many international corporations are also establishing their production facilities in the region, which is boosting the expansion of the local economy. Therefore, growing consumer desire for unusual and healthier fruit may help exporters from poorer nations become more profitable.

Region with highest CAGR

North America is expected to witness profitable growth over the projection period. Pomegranate fresh fruit and its derivative goods are in more demand as a result of consumer preferences for plant-based products, which has helped the regional market for these items grow. The cost of pomegranates and related products is higher in North America; thus, there is also a growing emphasis on strategies to lower the cost of the finished product. As a result, it is projected that this element would create lucrative opportunities for players engaged in North American Market. Moreover, increasing demand for pomegranate as a fresh fruit or derived product in countries such as the U.S. and Canada is a factor supporting the growth of the target market in the countries in this region.

Key players in the market

Some of the key players in the Pomegranate Market include POM Wonderful llc, The Coca Cola Company, Gilan Gabala Canning Factory, TTM Food, PepsiCo, Lakewood, Inc., The J.M. Smucker Company, Gateway Group, Taj Agro Products Ltd., The Wonderful Company LLC, Purely Pomegranate, A&B Ingredients, The Good Foods Co., Del Monte Foods Inc., Bellavista Exportaciones, Prohut Organics, Alpine Food Products, Valley Produce Group, JFC International and Fruition Fruits & Fills.

Key Developments

In September 2022, Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc., the world's largest digital-first, design-led, and sustainable home retailer, announced collaboration with POM Wonderful, the global leader in California-grown pomegranates. The POM Wonderful team collaborated with Williams Sonoma to create a one-of-a-kind product line that highlights the unique flavor and versatility of pomegranates. The products will be available as part of POM's 20th anniversary celebrations and as Williams Sonoma prepares to celebrate fall flavors.

In September 2022, Jiant, a modern beverage brand, announced the launch of Planet Pomegranate, the fifth hard kombucha in Jiant's celebrated seasonal series, in collaboration with social wellness platform Vizer. Planet Pomegranate, which is gluten-free and made from all organic and non-GMO ingredients, will be available from September to December, with proceeds benefiting US food banks and the fight against hunger.

Products Covered
• Pomegranate Powder
• Pomegranate Concentrate
• Pomegranate Juice

Categories Covered
• Conventional
• Organic

Applications Covered
• Food and Beverage
• Cosmetics and Personal Care
• Pharmaceuticals
• Other Applications

Regions Covered
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements