Polyvinyl Alcohol Films Market Forecasts to 2030 – Global Analysis By Grade Type (Fully Hydrolyzed, Partially Hydrolyzed and Other Grade Types), Application (Detergent Packaging, Medical & Healthcare and Other Applications) and By Geography

Polyvinyl Alcohol Films Market Forecasts to 2030 – Global Analysis By Grade Type (Fully Hydrolyzed, Partially Hydrolyzed and Other Grade Types), Application (Detergent Packaging, Medical & Healthcare and Other Applications) and By Geography

According to Stratistics MRC, the Global Polyvinyl Alcohol Films Market is accounted for $433.56 million in 2023 and is expected to reach $714.63 million by 2030 growing at a CAGR of 7.40% during the forecast period. Polyvinyl alcohol (PVA) films are versatile materials widely used in various industries due to their exceptional properties. These films are transparent, flexible, and exhibit excellent barrier properties against gases and moisture, making them ideal for packaging applications. PVA films are also biodegradable and non-toxic, making them environmentally friendly alternatives to traditional plastic films. They are commonly employed in food packaging, pharmaceuticals, agriculture, and as a component in manufacturing water-soluble pouches and laundry bags. PVA films can be easily processed through methods such as casting, extrusion, and blow molding, offering versatility in production.

According to FICCI India Report 2020, India is the fourth-largest producer of agrochemicals in the world. The Indian agrochemicals industry was valued at around INR 42,000 crore in FY20, out of which domestic consumption was worth around INR 20,000 crore, while exports during the same period were worth around INR 22,000 crore.

Market Dynamics:

Driver:

Growing demand in packaging industry

The growing demand in the packaging industry serves as a significant driver for the polyvinyl alcohol (PVA) film market. PVA films offer various advantages, such as excellent barrier properties, biodegradability, and water solubility, making them ideal for packaging applications. As the packaging industry continues to expand, driven by factors like e-commerce growth, increasing consumer awareness of sustainability, and stringent regulations on plastic usage, there is a heightened need for eco-friendly packaging solutions like PVA films. Consequently, the demand for PVA films is expected to surge as companies seek sustainable alternatives to traditional plastic packaging materials.

Restraint:

Moisture sensitivity

Moisture sensitivity restraint refers to the susceptibility of PVA films to degrade or lose their mechanical properties when exposed to moisture. PVA films possess excellent barrier properties against oxygen and other gases but are highly sensitive to moisture absorption, which can lead to decreased strength, increased brittleness, and reduced shelf life. This limitation hinders their application in certain industries, such as food packaging, where exposure to moisture is inevitable. To overcome this restraint, manufacturers often resort to incorporating moisture barriers or coatings, which adds to the production costs and complexity.

Opportunity:

Textile industry

The Textile Industry holds a significant opportunity due to its versatile applications. PVA films are increasingly utilized in textile manufacturing processes for their ability to enhance the strength, elasticity, and durability of fabrics. They serve as effective binders, coatings, and laminates in textile production, offering solutions for waterproofing, dye transfer prevention, and fabric stabilization. As the textile industry continues to innovate and seek sustainable alternatives, PVA films present an eco-friendly option, being biodegradable and non-toxic.

Threat:

Competition from alternative materials

As industries seek more sustainable and cost-effective solutions, they may turn to substitutes like biodegradable plastics or cellulose-based films. These alternatives offer comparable functionality while addressing environmental concerns, thus enticing consumers away from PVA films. Additionally, advancements in technology and manufacturing processes have made these alternatives more accessible and affordable, intensifying the competition. To maintain its market share, the PVA film industry must innovate, emphasizing unique properties such as high tensile strength and barrier properties.

Covid-19 Impact

With disruptions in global supply chains and manufacturing operations, the production of PVA films has been affected, leading to shortages and delays in delivery. Additionally, the decreased consumer demand for non-essential goods during lockdowns has further dampened the market growth. However, the pandemic has also spurred innovation in packaging solutions, driving demand for PVA films in industries such as food and pharmaceuticals due to their biodegradability and barrier properties. Overall, while facing challenges, the PVA films market has shown resilience and potential for growth as industries adapt to the new normal post-pandemic.

The fully hydrolyzed segment is expected to be the largest during the forecast period

The fully hydrolyzed segment is experiencing notable growth due to its enhanced properties and diverse applications. Fully hydrolyzed PVA films have undergone complete conversion of acetate groups to hydroxyl groups, resulting in improved water solubility, mechanical strength, and barrier properties. This segment's growth is driven by increasing demand in industries such as packaging, textiles, and agriculture, where these films are used for their excellent biodegradability, water resistance, and film-forming abilities. Additionally, the rising awareness and adoption of eco-friendly packaging solutions are fueling the demand for fully hydrolyzed PVA films as a sustainable alternative to traditional plastics.

The food packaging segment is expected to have the highest CAGR during the forecast period

The food packaging segment is experiencing robust growth due to several factors. Firstly, there is a rising demand for sustainable packaging solutions in the food industry, driven by increasing environmental concerns and regulations. PVOH films offer biodegradability and compostability, making them attractive options for eco-conscious consumers and food companies alike. PVOH films provide excellent barrier properties, preserving food freshness and extending shelf life, thus meeting the stringent requirements of the food packaging sector. Additionally, technological advancements in PVOH film production have enhanced their mechanical strength and flexibility, further enhancing their suitability for food packaging applications.

Region with largest share:

North American region has experienced significant growth in the polyvinyl alcohol film market. This growth can be attributed to several factors, such as the increasing demand for sustainable packaging solutions, particularly in industries like food and beverages. PVA films are gaining popularity due to their biodegradability and ability to replace traditional plastics. Stringent regulations regarding environmental conservation and plastic waste management have spurred the adoption of PVA films in various applications. Additionally, the North American market's robust infrastructure and strong presence of key players have also contributed to the expansion of the PVA film industry in the region.

Region with highest CAGR:

The Asia-Pacific region has experienced significant growth in the polyvinyl alcohol (PVA) film market due to several key factors. One of the primary drivers is the increasing demand for eco-friendly and sustainable packaging solutions across various industries, such as food and beverage, healthcare, and personal care. The region's expanding population and rising disposable income levels have fueled the consumption of packaged goods. The growing awareness among consumers regarding the environmental impact of plastic pollution has also contributed to market growth. Additionally, the increasing focus on research and development activities aimed at enhancing the properties of PVA films, such as barrier properties and biodegradability.

Key players in the market

Some of the key players in Polyvinyl Alcohol Films market include Aicello Corporation, Amtrex Nature Care Pvt. Ltd, Anhui Dingzheng Packing material Co. Ltd , Arrow GreenTech, Jeva Packaging Limited, Joyforce Chemical Industrial Co. Ltd , KK NonWovens, Kuraray CO. LTD, MSD Corporation, Nippon Gohsei, Noble Industries and WaterSol.

Key Developments:

In January 2024, MSD corporation and Harpoon Therapeutics, Inc have announced that the companies have entered into a definitive agreement under which MSD, through a subsidiary, will acquire Harpoon for $23.00 per share in cash for an approximate total equity value of $680 million.

In February 2023, Noble Industries and OmniWallUSA Announce Expansion of a New Warehouse and More Metal Fabrication Automation. The 15,000-square-foot addition is a dedicated climate-controlled area for the company's growing packaging and fulfillment department. The product has grown from a metal wall organization system with 30 accessories to cabinets and 150 accessories.

Grade Types Covered:
• Fully Hydrolyzed
• Partially Hydrolyzed
• Other Grade Types

Applications Covered:
• Detergent Packaging
• Medical & Healthcare
• Polarizing Plates
• Food Packaging
• Agrochemical Packaging
• Embroidery
• Disinfectants
• Other Applications

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances