Playout Automation And Channel-In-A-Box Market Forecasts to 2028 – Global Analysis By Component (Payment Automation, Servers and Playout Automation), Operation (Video and Image processing, Broadcasting, Graphics and Other Operations), Application (Entertainment, News, Sports and Cartoons), End Users (National Broadcasters, International Broadcasters and Other End Users) and By Geography
According to Stratistics MRC, the Global Playout Automation and Channel-In-A-Box Market is accounted for $17.09 billion in 2022 and is expected to reach $44.97 billion by 2028 growing at a CAGR of 17.5% during the forecast period. Playout automation and channel-in-a-box technologies facilitate cutting, mixing, scheduling, ingesting, and SD to HD conversion while communicating visual and content quality to the audience. With Channel-in-a-Box, you can import video, overlays, and advertisements, create content by adding logos, and then play it before broadcasting to an audience on a predetermined schedule. Additionally, it provides advertising billing to help the broadcaster generate revenue. A channel-in-a-box is a kit that includes everything you need. input interfaces for taking in video, storage interfaces for locating pertinent content, and output interfaces for playing back the finished video, real-time video processing for digital video effects, and managing all payments and business operations.
Market Dynamics:Driver:Playout system complexity has increased
Due to the evolving broadcasting environment, playout systems have grown more complicated, necessitating more automation and technological fusion. High-quality, integrated, and automated playout systems are becoming more and more necessary as streaming platforms expand in order to guarantee the seamless delivery of content. Additionally, the demand for sophisticated features like simultaneous playout, scheduling, and real-time monitoring is increasing the complexity of playout systems due to the growth of cloud-based playout automation solutions.
Restraint:Costly initial investments
Potential buyers may be significantly discouraged by the high cost of playout automation and channel-in-a-box systems when purchasing and setting them up. This is brought on by the expensive hardware parts, expensive software licenses, and skilled labor needed to install, configure, and maintain the system.
Opportunity:Industry growth and expansion in the broadcasting sector
One of the key factors that will greatly increase opportunities for market growth globally is the broadcasting sector's significant growth and expansion. Modern playout automation and channel-in-a-box systems, in contrast to conventional systems, can seamlessly integrate routers, servers, mixers, and content inserts to deliver significant output.
Threat:Lack of technical knowledge and assistance
Even seasoned IT professionals may find it difficult to navigate the technical complexity of channel-in-a-box and playout automation systems. This is made worse by the dearth of technical knowledge and support, which makes it challenging for users to get the assistance they require when configuring or troubleshooting the system.
Covid-19 Impact:The playout automation and channel-in-a-box markets have been significantly impacted by the COVID-19 pandemic. Broadcasters and media companies had trouble running their businesses with lockdowns and social seclusion measures in place. Due to this, there was an increase in demand for remote playout solutions that let broadcasting teams work from home or other locations. To ensure uninterrupted broadcasting, playout automation systems with strong remote access capabilities have become crucial. The pandemic has hastened the adoption of cloud-based playout solutions. Playout automation and channel-in-a-box systems, however, are being produced and delivered with delays due to disruptions in the global supply chain. Suppliers and manufacturers encountered difficulties finding parts, putting together machinery, and shipping goods.
The news segment is expected to be the largest during the forecast period
In the market for playout automation and channel-in-a-box in 2015, the news segment registered the largest market share. This large share is primarily attributable to the growing use of playout automation software and solutions, which aid in the management of content delivered to end users. Channel broadcasting and playout automation solutions are a main focus for news broadcasters because they save money, cut costs, and integrate a variety of functionalities. The use of complicated manual systems is reduced as a result of these solutions.
The international broadcasters segment is expected to have the highest CAGR during the forecast period
The international broadcasters segment held the largest market share in the market for channel-in-a-box. Due to the intense competition to develop channel presentations and the growing number of channels, international broadcasters also use playout automation and channel-in-a-box. Thus, it is anticipated that increasing demand for channel-in-a-box and playout automation in a variety of sectors will spur market expansion. This growth is primarily attributable to the need for channel-in-a-box solutions to manage and handle large volumes of more complex content. This has increased the demand for channel-in-a-box solutions generally.
Region with highest share:
Europe held the largest market share of the global market, with the U.K., France, and Germany regarded as major players in this region. The European nations were the first to implement playout automation due to a number of benefits, including error handling, enhancing the caliber of results, streamlining procedures, and removing redundancy. In Europe, playout centers are professionally run, purpose-built, high-tech rooms that use tested technology to give customers a better viewing experience.
Region with highest CAGR:Due to the rising demand for content delivery and broadcasting services, the playout automation and channel-in-a-box market in Asia is expanding quickly. The region has a significant number of tech-savvy consumers, which is fueling demand for more effective and affordable solutions. Owing to the emergence of new technologies like cloud-based services and automation powered by AI. Broadcasters are able to lower costs, increase efficiency, and increase flexibility and scalability thanks to these technologies. The market is expanding as a result of the rising demand for broadcasting and content delivery services in the APAC area.
Key players in the market
Some of the key players in Playout Automation And Channel-In-A-Box market include Anyware Video Corp, Athenahealth Inc., Athensa Corp, Aveco s.r.o., Axel Technology Pvt.Ltd, Broadstream Solutions Pvt.Ltd., Cinegy LLC, Dayang Technology Devolopment Inc, Evertz, Microsystems, Ltd, Florical Systems Pvt. Ltd, Grass Valley Canada , Harmonic, Inc, Imagine Communications Corp., Leightronix Ltd., Orad Communications ltd., Pebble Beach Systems Pvt. Ltd., Pixel Power Ltd., Playbox Technology Pvt. Ltd and Snell Limited.
Key Developments:In September 2020, PlayBox Technology and Google partner to develop cloud-based playout solutions.
In August 2020, Grass Valley and AWS partner to develop cloud-based playout solutions.
In July 2020, Imagine Communications and Microsoft partner to develop cloud-based playout solutions.
Components Covered:
• Payment Automation
• Servers
• Playout Automation
• Character Generators
• Logo Inserters
• Channel-In-A-Box
• Other Components
Operations Covered:
• Video and Image processing
• Broadcasting
• Graphics
• Other Operations
Applications Covered:
• Entertainment
• News
• Sports
• Cartoons
• Lifestyle
• Channel Type
• Single Channel
• Multiple Channel
• Multi-Purpose/Advanced Channel
• Other Applications
End Users Covered:
• National Broadcasters
• International Broadcasters
• Other End Users
Regions Covered:
• North America
o US
o Canada
o Mexico
• Europe
o Germany
o UK
o Italy
o France
o Spain
o Rest of Europe
• Asia Pacific
o Japan
o China
o India
o Australia
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Argentina
o Brazil
o Chile
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o UAE
o Qatar
o South Africa
o Rest of Middle East & Africa
What our report offers:- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements