Pet Probiotics Supplements Market Forecasts to 2030 – Global Analysis By Form (Powder, Capsules, Soft Chews and Liquid), Functionality (Immunity Booster, Gut Health, Allergy Support, Digestive Health and Other Functionalities), Sales Channel and By Geogra

Pet Probiotics Supplements Market Forecasts to 2030 – Global Analysis By Form (Powder, Capsules, Soft Chews and Liquid), Functionality (Immunity Booster, Gut Health, Allergy Support, Digestive Health and Other Functionalities), Sales Channel and By Geography

According to Stratistics MRC, the Global Pet Probiotics Supplements Market is accounted for $780 million in 2024 and is expected to reach $1,088 million by 2030 growing at a CAGR of 5.7% during the forecast period. Pet probiotics supplements are dietary products designed to support the digestive health of pets, particularly dogs and cats. These supplements contain live beneficial bacteria or yeast strains that help maintain a healthy balance of gut flora. They are often used to help pets recover from illnesses, after antibiotic treatments, or during times of stress that might disrupt their gut health.

According to the World Health Organization (WHO), the minimum live bacterial count should be 106 CFU/g to have beneficial health effects.

Market Dynamics:

Driver:

Rising awareness of pet health

Pet owners are becoming more conscious of the importance of maintaining their pets' overall well-being, not just in terms of physical fitness but also gut health. Probiotics, which contain beneficial bacteria, help promote a healthy digestive system in pets, improving nutrient absorption, reducing gastrointestinal issues like diarrhea, and boosting immune function. As pets' diets evolve, with more focus on balanced, natural foods, probiotics are gaining recognition as an essential part of a pet’s daily regimen. The rise in awareness of pet health has been fueled by greater access to information through social media, veterinary care advancements, and pet health influencers, making owners more proactive in preventing health issues.

Restraint:

High cost of premium probiotic products

The high cost of premium probiotic products is a significant barrier to the growth of the pet probiotics supplements market. Many premium probiotics, which promise superior quality and more effective results, are often priced higher due to the use of advanced technology, higher-quality ingredients, and stringent manufacturing standards. These costs are passed on to consumers, making them less accessible to pet owners who may be hesitant to invest in expensive supplements for their pets, especially when compared to other pet health products.

Opportunity:

Rising focus on natural and organic products

Pet owners are increasingly seeking holistic and chemical-free solutions to improve their pets' health, particularly in gut health, immune support, and digestion. This shift toward natural products is driving the development of probiotics that are made from organic ingredients, free from artificial additives, preservatives, and harmful chemicals. These supplements are seen as safer and more effective alternatives to traditional pet medications, which may have side effects. With rising awareness about the importance of gut health for pets, brands are focusing on formulating probiotic products with natural, plant-based ingredients, beneficial bacteria and organic nutrients.

Threat:

Lack of regulatory oversight

The lack of regulatory oversight in the pet probiotics supplement market is creating significant challenges for both consumers and manufacturers. Unlike human probiotics, which are subject to stringent regulations by agencies like the FDA, pet probiotics face limited scrutiny, leading to inconsistent product quality and safety standards. This lack of oversight means that some supplements may not contain the ingredients they claim, may be ineffective, or could even be harmful to pets. Without standardized testing or clear labeling guidelines, pet owners may struggle to choose the right products, potentially risking their pets' health.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the pet probiotics supplements market. Initially, supply chain disruptions and manufacturing halts led to shortages of raw materials and finished products, affecting product availability. This was further compounded by logistical challenges, which delayed shipments and increased costs. While some pet owners prioritized their pets' health during the pandemic, driving an increase in sales, others faced financial constraints, which led to reduced discretionary spending on non-essential items like supplements. Despite the challenges, the pandemic accelerated the shift toward online shopping, which helped maintain market growth.

The Capsules segment is expected to be the largest during the forecast period

Capsules segment is expected to dominate the largest share over the estimated period, by offering a convenient, efficient, and precise way to deliver beneficial bacteria to pets. As pet owners become more conscious of their animals' digestive health, capsules provide an easy-to-administer alternative to powders or liquids, which may be difficult to dose correctly or administer consistently. Capsules ensure accurate dosage and maintain the potency of probiotics, preventing degradation from exposure to air or moisture. Additionally, the rising demand for specialized pet supplements focused on gut health is driving innovation in capsule formulations, with options tailored for different animal sizes, breeds, and health needs.

The Digestive Health segment is expected to have the highest CAGR during the forecast period

Digestive Health segment is estimated to grow at a rapid pace during the forecast period as it focuses on enhancing pet probiotic supplements to promote overall wellness in pets. These supplements are designed to improve gut health, boost immunity, and support optimal digestion by introducing beneficial bacteria into a pet's digestive system. As more pet owners recognize the importance of maintaining their pets' digestive balance, the demand for high-quality probiotics has surged. These supplements are tailored to address specific issues like diarrhea, constipation, food sensitivities, and other digestive disturbances. Advances in probiotic formulations now include species-specific strains, ensuring maximum effectiveness for different types of pets, whether dogs, cats or exotic animals. These elements are boosting the segmental growth.

Region with largest share:

Asia Pacific region is poised to hold the largest share of the market throughout the extrapolated period. As pet ownership continues to rise in countries like China, Japan, and India, pet owners are becoming more aware of the importance of maintaining their pets' health, particularly through digestive wellness. Veterinarians, recognizing the benefits of probiotics for pets, are increasingly advising their use to address issues like gastrointestinal health, allergies, and immune system support. This growing trend is further fueled by the rise in awareness of pet gut health and its link to overall well-being. The availability of a wide range of probiotic supplements, including powders, capsules, and treats, has made it easier for pet owners to integrate these products into their pets' diets across the region.

Region with highest CAGR:

Europe region is estimated to witness the highest CAGR during the projected time frame. Pet owners are increasingly aware of the importance of gut health for their pets, recognizing that a balanced digestive system supports overall well-being, boosts immunity, and improves energy levels. As a result, there is growing demand for probiotic supplements that aid in the maintenance of healthy digestion in pets, especially in Europe where pet ownership is high and owners are willing to invest in premium health products. The growing prevalence of gastrointestinal issues, allergies, and sensitivities among pets further fuels the demand for probiotic solutions.

Key players in the market

Some of the key players in Pet Probiotics Supplements market include BASF SE, Bayer AG, Cargill, Incorporated, Kemin Industries, Lallemand Inc, Mars Petcare Inc, Nestlé Purina Petcare, Nutramax Laboratories, VetriScience Laboratories, Probiotics International Ltd, Wellness Pet Company, Hill's Pet Nutrition, Troy Animal Healthcare, Alltech and Pala-Tech Laboratories.

Key Developments:

In November 2024, Dhanuka Agritech Limited, one of India’s leading agri input companies, has signed an agreement to acquire international rights to the active ingredients Iprovalicarb and Triadimenol. With this acquisition, Dhanuka plans to expand its footprint in more than 20 countries, including the regions of LATAM, EMEA and Asia including India.

In April 2024, General Mills acquired the Belgium-based premium pet food brand Edgards and Cooper as part of its Accelerate Strategy. With this acquisition, General Mills aims to target the premium pet market in European markets.

Forms Covered:
• Powder
• Capsules
• Soft Chews
• Liquid

Functionalities Covered:
• Immunity Booster
• Gut Health
• Allergy Support
• Digestive Health
• Other Functionalities

Sales Channels Covered:
• Ecommerce
• Supermarket
• Pet Food Shops
• Veterinary Clinics

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancementsBenchmarking of key players based on product portfolio, geographical presence, and strategic alliances