Pet Jerky Treat Market Forecasts to 2030 – Global Analysis By Product Type (Beef, Chicken, Fish, Pork and Other Product Types), Pet Type (Cats, Dogs, Guinea Pigs and Other Pet Types), Packaging Type, Distribution Channel and By Geography

Pet Jerky Treat Market Forecasts to 2030 – Global Analysis By Product Type (Beef, Chicken, Fish, Pork and Other Product Types), Pet Type (Cats, Dogs, Guinea Pigs and Other Pet Types), Packaging Type, Distribution Channel and By Geography

According to Stratistics MRC, the Global Pet Jerky Treat Market is growing at a CAGR of 5.2% during the forecast period. Pet jerky treats are popular snacks for dogs and cats, typically made from high-quality meats such as chicken, beef, turkey, or fish. These treats undergo processes such as dehydration or smoking to create a chewy texture that appeals to pets. Many jerky treats use natural ingredients, free from artificial additives and preservatives, appealing to health-conscious pet owners. It boasts a high protein content, which is crucial for muscle growth, energy levels, and overall pet health.
Market Dynamics:

Driver:

Health and wellness trends

As consumers become more health-conscious in their own lifestyles, they extend this focus to their pets, seeking out treats made with natural ingredients, free from artificial additives, fillers, and preservatives. Jerky treats often align with these preferences; offering protein-rich, low-fat options that cater to pets' nutritional needs while also promoting dental health and overall well-being. Moreover, with a rising awareness of the importance of preventive pet care and the role of diet in pet health, the demand for health-focused jerky treats continues to grow, driving market expansion and innovation.

Restraint:

Pricing and affordability

Pricing and affordability pose restraints in the Pet Jerky Treat Market, as premium-quality ingredients and specialised formulations often result in higher production costs, reflecting elevated retail prices. This can deter price-sensitive consumers from purchasing jerky treats regularly or in large quantities, limiting market penetration. Also, manufacturers face the challenge of balancing quality with affordability to attract a broader consumer base while maintaining profitability.

Opportunity:

E-commerce expansion

E-commerce expansion offers enhanced accessibility and convenience for both pet owners and manufacturers. By establishing online storefronts or partnering with e-commerce platforms, brands can reach a broader customer base beyond traditional retail channels. This allows for targeted marketing, personalised recommendations, and streamlined purchasing experiences, catering to evolving consumer preferences. Additionally, online platforms enable brands to showcase product transparency, reviews, and nutritional information, fostering trust and loyalty among pet owners. Therefore, it contributes to market growth.

Threat:

Product safety concerns

Pet jerky treat sales are seriously threatened by product safety issues, as contamination or recalls can negatively affect customer trust and reputation. Instances of pet illness or injury linked to jerky treats can lead to widespread negative publicity and legal liabilities, resulting in decreased sales and market share for affected brands. Additionally, heightened consumer awareness of pet food safety issues may prompt pet owners to seek alternative treat options or homemade alternatives, further dampening demand for commercial jerky treats.

Covid-19 Impact

COVID-19 initially disrupted the Pet Jerky Treat Market, with supply chain issues and panic buying leading to temporary shortages. However, the long-term impact proved positive. Increased pet ownership, more time spent at home with furry companions, and rising disposable income fuelled demand for premium treats like jerky. E-commerce boomed, with homebound pet owners turning online for convenient purchases. While concerns about ingredient quality and sourcing persist, the Pet Jerky Treat Market is expected to continue growing, fuelled by the strong bond between humans and their animal companions.

The chicken segment is expected to be the largest during the forecast period

The chicken segment is estimated to hold the largest share. Chicken is a readily available and affordable protein source, making it a cost-effective option for both pet food manufacturers and owners. Also, its light meat is preferred by many pets and often considered hypoallergenic, catering to sensitive pups. Furthermore, chicken jerky treats are convenient, portable, and packed with protein, appealing to health-conscious pet owners. Thus, it will accelerate segment growth.

The cats segment is expected to have the highest CAGR during the forecast period

The cats segment is anticipated to have lucrative growth during the forecast period. This segment caters specifically to feline companions, offering protein-rich treats in flavours like chicken, fish, and turkey, appealing to their discerning palates. These treats are formulated to meet cats' unique nutritional needs, often emphasizing natural ingredients and minimal processing. With a focus on providing both satisfaction and health benefits, such as dental care or hairball control, this segment reflects the growing demand for high-quality, species-specific pet products.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period due to an increasing pet population, rising disposable income, and changing consumer preferences towards natural and nutritious pet snacks. Countries like China, Japan, Australia, and South Korea are prominent markets witnessing significant growth due to urbanisation and pet humanization trends. Moreover, the region's pet owners are increasingly seeking high-quality, protein-rich treats for their pets, leading to a surge in demand for jerky treats. These factors are contributing to the market's expansion in the Asia-Pacific region.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period. The United States and Canada are the primary markets, witnessing steady growth fuelled by increased pet humanization, heightened awareness of pet health, and a shift towards organic and grain-free options. Consumers prioritize transparency and safety, leading to a preference for locally sourced ingredients and products made in certified facilities. This emphasis on quality and variety propels the continual expansion of the Pet Jerky Treat Market in North America.

Key players in the market

Some of the key players in the Pet Jerky Treat Market include Mars Petcare Inc., Big Heart Pet Brands, Nestlé, Dogswell, Rocco & Roxie Supply, TDBBS, Blue Buffalo Co., Ltd., The J.M. Smucker Company, Hill's Pet Nutrition, Inc., WellPet LLC, Merrick Pet Care, Inc., Diamond Pet Foods, Inc., Nutro Products, Inc., Natural Balance Pet Foods, Inc., Zuke's LLC, Plato Pet Treats, Redbarn Pet Products, LLC and True Chews (Tyson Pet Products, Inc.).

Key Developments:

In November 2023, Blue Buffalo launched holiday dog treats. The treats are available in crunchy biscuit and soft formats. Blue Buffalo Santa Snacks Oatmeal & Cinnamon are crunchy treats made with oatmeal, cinnamon, pumpkin, flaxseed and carrots.

In November 2022, Blue Buffalo has partnered with Veterinarian Evan Antin, DVM, to help pet parents address digestive health and skin sensitivities in their dogs.

Product Types Covered:
• Beef
• Chicken
• Fish
• Pork
• Other Product Types

Pet Types Covered:
• Cats
• Dogs
• Guinea Pigs
• Other Pet Types

Packaging Types Covered:
• Pouches
• Cans
• Jars
• Other Packaging Types

Distribution Channels Covered:
• Pet Stores
• Departmental Stores
• Online Retail
• veterinary Clinics
• Supermarkets
• Other Distribution Channels

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements

Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances