A Personalized packaging Market Forecasts to 2028 – Global Analysis By Material (Glass, Paper, Paperboard, Plastic, Metal, Bio Plastic and Other Materials), Product (Boxes, Containers & Jars, Bottles, Bags, Envelopes, Pouches, Cartons and Other Products)

Personalized packaging Market Forecasts to 2028 – Global Analysis By Material (Glass, Paper, Paperboard, Plastic, Metal, Bio Plastic and Other Materials), Product (Boxes, Containers & Jars, Bottles, Bags, Envelopes, Pouches, Cartons and Other Products), Application (Beverage, Personal Care, Food, Logistics, Pharmaceutical, Cosmetics and Other Applications) and By Geography

According to Stratistics MRC, the Global Personalized Packaging Market is accounted for $34.94 billion in 2022 and is expected to reach $53.26 billion by 2028 growing at a CAGR of 7.27% during the forecast period. Personalized packaging enhances the visual appeal by designing the packaging to fit the product's specific measurements. Many businesses utilize it to convey a brand message or to promote a social cause. They are utilized to improve the product and provide clients with a more individualized experience. Brands also employ personalized packaging during various holidays, seasons, festivals, and significant occasions. It offers a luxury look to the customers. The ongoing personalization initiatives and more creative methods increases sales and attract more customers.

According to the American Forest & Paper Association (AF&PA), in the U.S., paper is one of the most widely recycled materials. The recyclability of paper packaging is expected to fuel sales of paper-based packaging solutions as these boxes offer durability and strength, thereby reducing chances of damage.

Market Dynamics:

Driver:

Key to unique brand positioning

Customization is a hot trend and the packaging may be the initial point of contact between the company and the buyer. The levers of personalization are being pulled by customer brands ranging from those in fast-moving consumer goods to those at the forefront of high-end luxury products. They are most prominent among beverage and food firms. The insatiable desire to communicate personally increases the customer interactions which is propelling the growth of the market.

Restraint:

Require more time and energy

Personalized packaging may help businesses connect with clients and raise brand recognition, but new designs need a lot more time and work from businesses, which can result in increased manufacturing costs. It may waste a lot of time and money while hurting business profits. Businesses must also keep concentration on the most recent trends regularly which is hindering the market growth.

Opportunity:

Trends in smart & connected packaging

Personalized packaging is highly secure, tamper-evident and robust. It creates new opportunities for the industry to expand. Business uses the connected packaging to contact clients from a digital marketing viewpoint which offered a fantastic innovation opportunity. Anti-counterfeiting and anti-theft properties enable intelligent packaging types to the next generation. The use of distinctive forms and sizes for specially made packaging is witnessing a huge growth in the market.

Threat:

Stringent government regulations

Government imposed strict regulations on plastic packaging. Any small defect in packaging can affect the manufacturer’s profit. The packaging industries are focusing on making packages more sustainable and cost-effective. This raw material of biodegradable material consumes high costs. This production expenses limits the overall packaging development and hinders the market growth.

Covid-19 Impact

The covid pandemic impacted all the industries drastically. Many segment faced huge loss and some got permanently shut down. The personalized packaging market also got affected but not severely. Due to social distancing and virus fear, the packaging market got demand and they have highly used. People stopped usage of hand to hand serving and consumed everything with good packaging condition. The market didn’t get high profits nor got shut down but survived during the pandemic.

The plastic segment is expected to be the largest during the forecast period

The plastic segment is estimated to have a lucrative growth, due to its ability to get molded into the desired shapes. They are made from wide range of polymers. They can be easily formed and provides excellent barrier properties. They are cost effective and have high quality. They also offer down gauging properties and enables minimum resources to manufacture a package. They are light weight and mostly preferred for personalized packaging which is fuelling the market demand.

The beverage segment is expected to have the highest CAGR during the forecast period

The beverage segment is anticipated to witness the fastest CAGR growth during the forecast period, due to a diverse range of varieties. It includes water, wine, spirits, juices, soda and many more. Personalized beverage packaging helps to improve brand awareness and sales with the high preference for beverages all across the world. Various shapes, sizes, designs and colours of packages are propelling the market growth.

Region with highest share:

North America is projected to hold the largest market share during the forecast period owing to various different products and improved packages. Presence of technological advancement and the availability of raw materials at low costs are also factors. Enhanced transportable packaging development in this region is also a reason for the lucrative growth in the market.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to the changing lifestyles and an increase in disposable income of customers. The food sector is seeing an increase in demand for items like alcoholic beverages, carbonated drinks and other beverages across the region. The increasing small and medium personalized packaging companies are fuelling the growth of the market.

Key players in the market

Some of the key players profiled in the Personalized Packaging Market include Smurfit Kappa Group, Design Packaging Inc, Elegant Packaging, The Mondi Group Plc, CB Group, Fantastapack, International Packaging Inc, Salazar Packaging Inc, Owens Illinois Inc, ABOX Packaging, SoOPAK Company, C-P Flexible Packaging, Pak Factory Inc, ACG Ecopak, ProAmpac LLC, Huhtamaki, Prime Line Packaging, The Custom Boxes, Glenroy Inc, Brand in Color, Refine Packaging, Robinson, The Box Factory Limited

Key Developments:

In May 2022, Smurfit Kappa UK Limited (SKUK), an integrated manufacturer of paper-based packaging products, has announced the acquisition of Atlas Packaging. This acquisition will further strengthen their ability to service the UK market and their customers with innovative and sustainable packaging solutions.”

In March 2022, Robinson develops packaging for Holdsworth’s Easter chocolates. The packaging is made entirely from post-consumer recycled paperboard. The company has produced two limited-editions Easter boxes and a small bespoke solution for Holdsworth’s Easter bunny treat bag and popping candy egg. Sustainable packaging is a collective goal for both Robinson and Holdsworth.

Materials Covered:
• Glass
• Paper
• Paperboard
• Plastic
• Metal
• Bio Plastic
• Other Materials

Products Covered:
• Boxes
• Containers & Jars
• Bottles
• Bags
• Envelopes
• Pouches
• Cartons
• Other Products

Applications Covered:
• Beverage
• Personal Care
• Food
• Logistics
• Pharmaceutical
• Cosmetics
• Other Applications

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements