Personalized Nutrition Market Forecasts to 2030 – Global Analysis By Product Type (Active Measurement and Standard Measurement), Type, Dietary Plan, Distribution Channel, Dosage Form, Application and By Geography

Personalized Nutrition Market Forecasts to 2030 – Global Analysis By Product Type (Active Measurement and Standard Measurement), Type, Dietary Plan, Distribution Channel, Dosage Form, Application and By Geography


According to Stratistics MRC, the Global Personalized Nutrition Market is accounted for $15.6 billion in 2024 and is expected to reach $41.0 billion by 2030 growing at a CAGR of 17.5% during the forecast period. Personalized nutrition tailors dietary recommendations to individual characteristics such as genetics, metabolism, lifestyle, and health status. Leveraging technologies like DNA testing and digital health platforms, personalized nutrition analyzes an individual's unique nutritional needs and preferences to provide personalized dietary advice, meal plans, and supplementation recommendations. By considering factors such as nutrient deficiencies, food intolerances, and genetic predispositions to certain health conditions, personalized nutrition aims to optimize health outcomes, prevent chronic diseases, and enhance overall well-being. Embracing a holistic approach that integrates scientific evidence, behavioral insights, and technological innovations, personalized nutrition empowers individuals to make informed choices about their diet and lifestyle, promoting long-term health and vitality tailored to their specific biological makeup and health goals.

According to the National Institutes of Health, the sales of probiotics supplements are projected to be more than USD 64 billion in 2023.

Market Dynamics:

Driver:

Rising health awareness and focus on wellness

As consumers become more health-conscious and proactive about managing their well-being, there is a growing demand for personalized nutrition solutions that cater to individual health goals, preferences, and dietary needs. Personalized nutrition services, including dietary counseling, genetic testing, and meal planning apps, experience heightened interest and adoption as individuals seek customized approaches to optimize their health and prevent chronic diseases driving the market growth.

Restraint:

High cost of personalized plans

High cost of personalized nutrition plans may hinder market expansion and penetration into new customer segments, limiting the reach and scalability of personalized nutrition businesses. Manufacturers, service providers, and healthcare practitioners may struggle to attract and retain customers in competitive markets where pricing is a barrier to entry, constraining revenue growth and profitability in the personalized nutrition sector.

Opportunity:

Growing consumer interest in precision medicine

Precision medicine approaches integrate biomarker data, genetic testing, and other personalized health metrics to inform dietary interventions and optimize nutritional outcomes. Consumers are increasingly interested in accessing personalized nutrition plans that incorporate biomarker analysis, metabolic profiling, and genetic information to customize dietary recommendations, identify nutrient deficiencies, and mitigate genetic predispositions to certain health conditions, fostering a deeper understanding of the interplay between genetics, nutrition, and health.

Threat:

Limited scientific evidence

Insufficient scientific evidence may pose challenges for regulatory oversight and quality assurance in the personalized nutrition market. Regulatory agencies face complexities in establishing evidence-based criteria for evaluating the safety, efficacy, and accuracy of personalized nutrition products and services, particularly in the absence of standardized protocols and validated biomarkers for assessing individual nutritional needs and responses. Limited regulatory oversight may create opportunities for noncompliance, product mislabeling, and consumer harm, necessitating regulatory interventions to ensure consumer protection and public health.

Covid-19 Impact

The pandemic of COVID-19 has had a significant impact on the tailored nutrition market's growth. The increased growth rate during the pandemic is primarily attributable to a shift in people's attitudes toward a healthy lifestyle and the adoption of health diets to promote immunity. As health problems become more prevalent, people are turning to health supplements to boost their immunity, which is driving up demand for individualized nutrition. Personalized nutrition now encompasses a more top-to-bottom approach, which involves a survey of an individual's inherited characteristics, dietary proclivities, physical movement, rest practices, micro biome, and even metabolism rates.

The nutraceuticals segment is expected to be the largest during the forecast period

The nutraceuticals is expected to be the largest during the forecast period as nutraceuticals complement precision nutrition testing methods such as genetic testing, biomarker analysis, and microbiome profiling, enabling healthcare practitioners and consumers to identify nutrient deficiencies, genetic predispositions, and metabolic imbalances that may impact dietary requirements and health outcomes. Nutraceutical formulations can be customized based on personalized nutrition test results to address specific nutrient needs and optimize health status.

The tablets segment is expected to have the highest CAGR during the forecast period

The tablets segment is expected to have the highest CAGR during the forecast period as they are safe to consume, inexpensive to produce, and effective at delivering nutrients. Tablets can be produced in various shapes and sizes. These are developed by adding powdered ingredients to create a solid tablet that can easily break down inside the digestive tract. Furthermore, most tablets have additives that enhance their texture, appearance, or taste. While others have a coating to avoid breakdown going through the small intestine the major nutrients are adsorbed.

Region with largest share:

North America is projected to hold the largest market share during the forecast period owing to the presence of major companies, extensive government funding, and an increase in research activities in the region. The presence of well-developed infrastructure for developing AI-based platforms for personalized nutrition is one of the major factors responsible for market growth. For instance, in October 2022, GenoPalate, Inc. announced an investment of USD 5.6 million through equity financing to support its product line in personalized nutrition. The company provides personalized supplements and online programs on nutrition. GenoPalate is enhancing its nutritional health data platform on the web- and mobile-based applications.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period owing to robust product pipelines in personalized nutrition & supplements and a large patient population. Similarly, India is emerging as a hub for startups in the personalized nutrition and supplements market. For instance, in April 2020, BhookhaHaathi, an Indian nutraceutical startup, launched AI-based personalized nutrition services. The system collects relevant information to offer customized suggestions. The company is extending its current nutraceutical business.

Key players in the market

Some of the key players in Personalized Nutrition market include Amway , Arizona Nutritional Supplements, Asiamerica, Ingredients, Atlas Biomed Group Limited, Balchem Corporation, Barrington Nutritionals, BASF SE, DNA Fit, DSM, GX Sciences, LLC, Habit, LLC, Herbalife Nutrition Ltd, Maat Nutritionals, Metagenetics, Inc., Mixfix, Inc., Natures Product Inc., Nutralliance, Inc., Superior Supplement Manufacturing, Viome Life Sciences, Inc. and Wellness Coach

Key Developments:

In May 2024, BASF expands its biomass balance portfolio for selected chemical intermediates. New range of products contribute to the replacement of fossil resources with renewable raw materials according to a certified biomass balance approach

In April 2024, Vattenfall and BASF sign purchase agreement for 49 percent of Germany’s Nordlicht offshore wind farms. The two companies are deepening their partnership in the field of renewable energy

In November 2023, Acquisition of Arizona Nutritional Supplements by Founders Aaron Blunck and Jonathan Pinkus Marks a New Era of Innovation and Growth. This acquisition by its visionary founders further underscores their unwavering commitment to taking the company to new heights.

Product Types Covered:
• Active Measurement
• Standard Measurement

Types Covered:
• Dietary Supplements
• Functional Foods
• Nutraceuticals
• Custom-Made Meals
• Digital Solutions

Dietary Plans Covered:
• Dairy-Free
• Gluten-Free
• Vegan/Plant-Based
• Keto
• Paleo
• Mediterranean
• Low-FODMAP
• Other Dietary Plan

Distribution Channels Covered:
• Direct-to-Consumer
• Healthcare Providers
• Pharmacies
• Supermarkets & Hypermarkets
• Specialty Stores

Dosage Forms Covered:
• Capsule
• Tablets
• Powders
• Liquids
• Other Dosage Forms

Applications Covered:
• Standard Supplement
• Disease Prevention & Management
• Overall Health & Wellness
• Weight Management
• Performance Optimization
• Other Applications

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements


1 Executive Summary
2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions
3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Personalized Nutrition Market, By Product Type
5.1 Introduction
5.2 Active Measurement
5.3 Standard Measurement
6 Global Personalized Nutrition Market, By Type
6.1 Introduction
6.2 Dietary Supplements
6.2.1 Minerals
6.2.2 Vitamins
6.2.3 Amino Acids
6.2.4 Enzymes
6.2.5 Probiotics
6.2.6 Botanical Supplements
6.3 Functional Foods
6.3.1 Nutrient-Enriched Foods
6.3.2 Fortified Foods
6.4 Nutraceuticals
6.4.1 Bioactive Compounds
6.4.2 Phytochemicals
6.5 Custom-Made Meals
6.5.1 Meal Kits
6.5.2 Personalized Food Products
6.6 Digital Solutions
6.6.1 Online Platforms
6.6.2 Wearable Devices
6.6.3 Mobile Apps
7 Global Personalized Nutrition Market, By Dietary Plan
7.1 Introduction
7.2 Dairy-Free
7.3 Gluten-Free
7.4 Vegan/Plant-Based
7.5 Keto
7.6 Paleo
7.7 Mediterranean
7.8 Low-FODMAP
7.9 Other Dietary Plan
8 Global Personalized Nutrition Market, By Distribution Channel
8.1 Introduction
8.2 Direct-to-Consumer
8.3 Healthcare Providers
8.4 Pharmacies
8.5 Supermarkets & Hypermarkets
8.6 Specialty Stores
9 Global Personalized Nutrition Market, By Dosage Form
9.1 Introduction
9.2 Capsule
9.3 Tablets
9.4 Powders
9.5 Liquids
9.6 Other Dosage Forms
10 Global Personalized Nutrition Market, By Application
10.1 Introduction
10.2 Standard Supplement
10.3 Disease Prevention & Management
10.4 Overall Health & Wellness
10.5 Weight Management
10.6 Performance Optimization
10.7 Other Applications
11 Global Personalized Nutrition Market, By Geography
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada
11.2.3 Mexico
11.3 Europe
11.3.1 Germany
11.3.2 UK
11.3.3 Italy
11.3.4 France
11.3.5 Spain
11.3.6 Rest of Europe
11.4 Asia Pacific
11.4.1 Japan
11.4.2 China
11.4.3 India
11.4.4 Australia
11.4.5 New Zealand
11.4.6 South Korea
11.4.7 Rest of Asia Pacific
11.5 South America
11.5.1 Argentina
11.5.2 Brazil
11.5.3 Chile
11.5.4 Rest of South America
11.6 Middle East & Africa
11.6.1 Saudi Arabia
11.6.2 UAE
11.6.3 Qatar
11.6.4 South Africa
11.6.5 Rest of Middle East & Africa
12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies
13 Company Profiling
13.1 Amway
13.2 Arizona Nutritional Supplements
13.3 Asiamerica, Ingredients
13.4 Atlas Biomed Group Limited
13.5 Balchem Corporation
13.6 Barrington Nutritionals
13.7 BASF SE
13.8 DNA Fit
13.9 DSM
13.10 GX Sciences, LLC
13.11 Habit, LLC
13.12 Herbalife Nutrition Ltd
13.13 Maat Nutritionals
13.14 Metagenetics, Inc.
13.15 Mixfix, Inc.
13.16 Natures Product Inc.
13.17 Nutralliance, Inc.
13.18 Superior Supplement Manufacturing
13.19 Viome Life Sciences, Inc.
13.20 Wellness Coach
List of Tables
Table 1 Global Personalized Nutrition Market Outlook, By Region (2022-2030) ($MN)
Table 2 Global Personalized Nutrition Market Outlook, By Product Type (2022-2030) ($MN)
Table 3 Global Personalized Nutrition Market Outlook, By Active Measurement (2022-2030) ($MN)
Table 4 Global Personalized Nutrition Market Outlook, By Standard Measurement (2022-2030) ($MN)
Table 5 Global Personalized Nutrition Market Outlook, By Type (2022-2030) ($MN)
Table 6 Global Personalized Nutrition Market Outlook, By Dietary Supplements (2022-2030) ($MN)
Table 7 Global Personalized Nutrition Market Outlook, By Minerals (2022-2030) ($MN)
Table 8 Global Personalized Nutrition Market Outlook, By Vitamins (2022-2030) ($MN)
Table 9 Global Personalized Nutrition Market Outlook, By Amino Acids (2022-2030) ($MN)
Table 10 Global Personalized Nutrition Market Outlook, By Enzymes (2022-2030) ($MN)
Table 11 Global Personalized Nutrition Market Outlook, By Probiotics (2022-2030) ($MN)
Table 12 Global Personalized Nutrition Market Outlook, By Botanical Supplements (2022-2030) ($MN)
Table 13 Global Personalized Nutrition Market Outlook, By Functional Foods (2022-2030) ($MN)
Table 14 Global Personalized Nutrition Market Outlook, By Nutrient-Enriched Foods (2022-2030) ($MN)
Table 15 Global Personalized Nutrition Market Outlook, By Fortified Foods (2022-2030) ($MN)
Table 16 Global Personalized Nutrition Market Outlook, By Nutraceuticals (2022-2030) ($MN)
Table 17 Global Personalized Nutrition Market Outlook, By Bioactive Compounds (2022-2030) ($MN)
Table 18 Global Personalized Nutrition Market Outlook, By Phytochemicals (2022-2030) ($MN)
Table 19 Global Personalized Nutrition Market Outlook, By Custom-Made Meals (2022-2030) ($MN)
Table 20 Global Personalized Nutrition Market Outlook, By Meal Kits (2022-2030) ($MN)
Table 21 Global Personalized Nutrition Market Outlook, By Personalized Food Products (2022-2030) ($MN)
Table 22 Global Personalized Nutrition Market Outlook, By Digital Solutions (2022-2030) ($MN)
Table 23 Global Personalized Nutrition Market Outlook, By Online Platforms (2022-2030) ($MN)
Table 24 Global Personalized Nutrition Market Outlook, By Wearable Devices (2022-2030) ($MN)
Table 25 Global Personalized Nutrition Market Outlook, By Mobile Apps (2022-2030) ($MN)
Table 26 Global Personalized Nutrition Market Outlook, By Dietary Plan (2022-2030) ($MN)
Table 27 Global Personalized Nutrition Market Outlook, By Dairy-Free (2022-2030) ($MN)
Table 28 Global Personalized Nutrition Market Outlook, By Gluten-Free (2022-2030) ($MN)
Table 29 Global Personalized Nutrition Market Outlook, By Vegan/Plant-Based (2022-2030) ($MN)
Table 30 Global Personalized Nutrition Market Outlook, By Keto (2022-2030) ($MN)
Table 31 Global Personalized Nutrition Market Outlook, By Paleo (2022-2030) ($MN)
Table 32 Global Personalized Nutrition Market Outlook, By Mediterranean (2022-2030) ($MN)
Table 33 Global Personalized Nutrition Market Outlook, By Low-FODMAP (2022-2030) ($MN)
Table 34 Global Personalized Nutrition Market Outlook, By Other Dietary Plan (2022-2030) ($MN)
Table 35 Global Personalized Nutrition Market Outlook, By Distribution Channel (2022-2030) ($MN)
Table 36 Global Personalized Nutrition Market Outlook, By Direct-to-Consumer (2022-2030) ($MN)
Table 37 Global Personalized Nutrition Market Outlook, By Healthcare Providers (2022-2030) ($MN)
Table 38 Global Personalized Nutrition Market Outlook, By Pharmacies (2022-2030) ($MN)
Table 39 Global Personalized Nutrition Market Outlook, By Supermarkets & Hypermarkets (2022-2030) ($MN)
Table 40 Global Personalized Nutrition Market Outlook, By Specialty Stores (2022-2030) ($MN)
Table 41 Global Personalized Nutrition Market Outlook, By Dosage Form (2022-2030) ($MN)
Table 42 Global Personalized Nutrition Market Outlook, By Capsule (2022-2030) ($MN)
Table 43 Global Personalized Nutrition Market Outlook, By Tablets (2022-2030) ($MN)
Table 44 Global Personalized Nutrition Market Outlook, By Powders (2022-2030) ($MN)
Table 45 Global Personalized Nutrition Market Outlook, By Liquids (2022-2030) ($MN)
Table 46 Global Personalized Nutrition Market Outlook, By Other Dosage Forms (2022-2030) ($MN)
Table 47 Global Personalized Nutrition Market Outlook, By Application (2022-2030) ($MN)
Table 48 Global Personalized Nutrition Market Outlook, By Standard Supplement (2022-2030) ($MN)
Table 49 Global Personalized Nutrition Market Outlook, By Disease Prevention & Management (2022-2030) ($MN)
Table 50 Global Personalized Nutrition Market Outlook, By Overall Health & Wellness (2022-2030) ($MN)
Table 51 Global Personalized Nutrition Market Outlook, By Weight Management (2022-2030) ($MN)
Table 52 Global Personalized Nutrition Market Outlook, By Performance Optimization (2022-2030) ($MN)
Table 53 Global Personalized Nutrition Market Outlook, By Other Applications (2022-2030) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.

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