Packaging Primer Market Forecasts to 2030 – Global Analysis By Primer (Solvent-Based Coatings, Water-Based Coatings, Wax Coating, Poly Coating and Other Primers), Application (Film Makers, Paper Coaters, Aluminium Makers and Other Applications), End User

Packaging Primer Market Forecasts to 2030 – Global Analysis By Primer (Solvent-Based Coatings, Water-Based Coatings, Wax Coating, Poly Coating and Other Primers), Application (Film Makers, Paper Coaters, Aluminium Makers and Other Applications), End User and By Geography

According to Stratistics MRC, the Global Packaging Primer Market is accounted for $1.8 billion in 2023 and is expected to reach $3.3 billion by 2030 growing at a CAGR of 8.7% during the forecast period. The packaging primer market refers to the industry involved in the production and distribution of primers specifically designed for packaging materials. Primers play a crucial role in enhancing the adhesion and overall performance of inks, coatings, and adhesives on various packaging substrates such as plastic, metal, and paper. These primers are formulated to promote better print quality, durability, and resistance to environmental factors, ensuring that packaging materials maintain their integrity throughout the supply chain and shelf life.

According to the American Coatings Association, in 2021, the United States exported paint and coatings worth USD 1.1 billion to Canada and USD 632 million to Mexico, totaling USD 1.7 billion in total. In 2021, the total consumption volume of architectural paint in the United States will amount to approximately 868 million gallons.

Market Dynamics:

Driver:

Rising emphasis on branding and aesthetics

As consumer preferences become increasingly sophisticated, businesses are placing greater importance on the visual appeal and branding of their products. Packaging serves as a crucial touchpoint for consumers, influencing purchasing decisions and brand perception. In this context, packaging primers play a pivotal role by ensuring high-quality printing, vibrant colors, and durable coatings on various substrates. Additionally, these primers contribute to the creation of visually striking and aesthetically pleasing packaging that not only attracts consumers on the retail shelf but also communicates brand identity effectively.

Restraint:

High production costs

The development of advanced and specialized primer formulations often involves sophisticated technologies, research, and the use of specific raw materials. These factors contribute to an elevated overall production cost, making these primers more expensive compared to conventional alternatives. This cost factor becomes a notable challenge, particularly for smaller businesses and industries operating on tight budgets. However, as cost sensitivity plays a crucial role in purchasing decisions, businesses may be inclined to explore more economical alternatives, hindering the widespread adoption of high-cost packaging primers.

Opportunity:

Advancements in packaging technologies

As the packaging industry evolves, embracing innovations in materials, printing methods, and coating technologies, the demand for specialized primers has surged. Advanced packaging technologies, including novel substrates and printing techniques, necessitate tailored solutions to optimize adhesion and performance. Packaging primers play a pivotal role in ensuring the compatibility of inks and coatings with diverse materials, thereby enhancing the overall quality and functionality of packaging.

Threat:

Economic fluctuations

The industry's health is intricately linked to broader economic conditions, and periods of economic downturn or uncertainty can significantly impact consumer spending habits and industrial investments. During economic contractions, businesses across various sectors may cut costs, leading to reduced demand for packaged goods and, consequently, packaging primer products. However, budget constraints may force companies to prioritize essentials over innovations, affecting the adoption of advanced and potentially more expensive primer formulations.

Covid-19 Impact:

Disruptions in global supply chains, manufacturing slowdowns, and restrictions on business operations resulted in a temporary contraction of the market. The pandemic-induced economic uncertainties led to reduced consumer spending and altered purchasing patterns, affecting the demand for packaged goods and, consequently, packaging primers. Industries heavily reliant on packaging, such as retail and hospitality, experienced downturns, further dampening the market. However, logistical hurdles and workforce shortages disrupted production schedules and distribution networks.

The water-based coatings segment is expected to be the largest during the forecast period

Water-Based Coatings segment is expected to be the largest during the forecast period. As environmental consciousness becomes increasingly integral to consumer and industry priorities, water-based coatings stand out for their low environmental impact and minimal volatile organic compound (VOC) emissions. This segment's boom is propelled by its ability to provide superior adhesion and print quality on diverse packaging substrates while aligning with stringent regulatory standards. Furthermore, businesses are increasingly opting for water-based coatings in packaging primers to meet sustainability goals and address consumer preferences for environmentally responsible products.

The aluminium makers segment is expected to have the highest CAGR during the forecast period

Aluminium Makers segment is expected to have the highest CAGR during the forecast period, due to the escalating demand for advanced packaging solutions in sectors such as food and beverages, pharmaceuticals, and cosmetics, where aluminum packaging is gaining widespread popularity. Aluminium, prized for its lightweight, durability, and recyclability, is a preferred choice for packaging materials. As a result, primer formulations specifically designed for enhancing adhesion and performance on aluminum substrates have become increasingly essential for the market expansion.

Region with largest share:

Asia Pacific region commanded the largest share of the market over the projection period, due to the expanding manufacturing sectors and increasing consumer demand. Countries like China and India are witnessing a surge in industrial activities, driving the need for advanced packaging solutions. The region's robust e-commerce industry further contributes to the demand for high-quality packaging materials, where primers play a vital role in ensuring durability and visual appeal. Moreover, as regulatory authorities emphasize sustainable practices, there is a growing adoption of eco-friendly packaging solutions, including primers with lower environmental impact. These elements are boosting the regional growth.

Region with highest CAGR:

Asia Pacific region is projected to witness profitable growth throughout the extrapolated period. The region's robust economic growth and the need for more packaging primers have prompted local companies to grow their operations in the industry, which will support market expansion over the projected period. To protect consumer safety, several nations in the Asia Pacific are enforcing strict laws regarding packaging materials. Furthermore, the production and innovation of sustainable primers for the packaging sector are anticipated to increase as a result of these laws, supporting the growth of the Asia-Pacific market.

Key players in the market

Some of the key players in Packaging Primer market include ACTEGA Terra GmbH, Akzo Nobel N.V., Aqua Based Technologies, Axalta Coating Systems, BASF SE, DIC Corporation, Evonik Industries AG, National Paints Factories Co. Ltd., Ashland Global Holdings Inc, PPG Industries, Inc. and The Sherwin-Williams Company.

Key Developments:

In May 2023, UAE National Paints acquires Egypt state-owned PACHIN in $25 mln deal after intense competition. This acquisition aligns with Egypt's goal of raising the private sector's share in the country's economic activity and development process to 65 percent, up from the current 30 percent, over the next three years. This aims to increase the private sector's contribution to the country's GDP, investments, operations, exports and governmental revenues.

In April 2023, INX International Ink, Co., a major supplier of coating solutions announced the launch of a GB-XA oxygen barrier coating solution, EcoStage, especially designed for mono-material packaging and food preservation purposes. The new coating solution is expected to enhance the shelf life of food products while maintaining the color and clarity of external packaging material.

In June 2022, the most prominent global supplier of packaging labels and coatings, Siegwerk announced an important improvement in deinking. The improvement has been made especially for rigid plastic packaging materials. The invention aims to enhance mechanical recycling in the industry. As a result of this improvement, Siegwerk is aiming to offer a UV-curing primer that can work with pressure-sensitive materials.

Primers Covered:
• Solvent-Based Coatings
• Water-Based Coatings
• Wax Coating
• Poly Coating
• Other Primers

Applications Covered:
• Film Makers
• Paper Coaters
• Aluminium Makers
• Other Applications

End Users Covered:
• Flexible Packaging
• Medical and Pharmaceutical Packaging
• Metal Packaging
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements