Nutrition and Wellness Market Forecasts to 2030 – Global Analysis By Product Type (Functional Foods, Dietary Supplements, Nutraceuticals, Weight Management Products, Sports Nutrition and Other Product Types), Age Group (Children & Adolescents and Infants & Toddlers), Distribution Channel (Retail E-commerce, Direct-to-consumer and Foodservice) and By Geography
According to Stratistics MRC, the Global Nutrition and Wellness Market is growing at a CAGR of 8.5% during the forecast period. Nutrition and wellness are interconnected concepts essential for maintaining a healthy lifestyle. Nutrition refers to the intake of food and its utilization by the body for growth, repair, and energy. It encompasses the quality and quantity of nutrients consumed, including carbohydrates, proteins, fats, vitamins, and minerals, crucial for proper bodily functions. Wellness, on the other hand, represents a holistic approach to health, encompassing physical, mental, and emotional well-being. It involves making conscious choices that promote a balanced and fulfilling life. Achieving optimal nutrition supports overall wellness by providing the body with essential nutrients to function efficiently and maintain immunity.
Market Dynamics:Driver:Growing emphasis on preventive healthcare
The growing emphasis on preventive healthcare is transforming the landscape of nutrition and wellness by prioritizing proactive approaches to health maintenance rather than reactive treatments. This shift encourages individuals to adopt healthier lifestyles through balanced nutrition, regular exercise, and mindful living practices. Preventive healthcare promotes the consumption of nutritious foods that support overall well-being, such as fruits, vegetables, whole grains, and lean proteins, while minimizing processed foods high in sugars, saturated fats, and additives. By focusing on prevention, healthcare providers and individuals alike aim to reduce the incidence of chronic diseases such as diabetes, cardiovascular conditions and obesity.
Restraint:Regulatory constraints
Regulatory constraints pose significant challenges to the field of nutrition and wellness by imposing strict guidelines and limitations on product formulations, marketing claims, and health-related practices. These regulations, often put in place to protect consumer safety and ensure transparency, can sometimes stifle innovation and make it difficult for companies to introduce new health products or alternative therapies. For instance, stringent labeling requirements may hinder the communication of nuanced health benefits, while restrictions on certain ingredients could limit the development of potentially beneficial supplements or foods.
Opportunity:Aging populations and increasing urbanization
As urban areas expand and populations age, there is a heightened awareness and demand for accessible and nutritious food options tailored to varying health needs. Urbanization often brings with it lifestyle changes that can impact dietary habits, leading to opportunities in promoting healthier choices. Aging populations typically require diets rich in specific nutrients to maintain health and vitality, further driving innovation in food production and distribution systems. Moreover, urban environments provide a platform for diverse culinary experiences and nutritional education, influencing dietary behaviors on a large scale.
Threat:Environmental impact
The environmental impact on nutrition and wellness is increasingly evident and concerning. Climate change, pollution, and unsustainable agricultural practices are directly influencing the quality and availability of food. Rising temperatures and erratic weather patterns disrupt crop yields and diminish nutrient content in fruits, vegetables, and grains. Pollution from industrial activities contaminates water sources and soil, affecting food safety and nutritional integrity. Deforestation and habitat loss threaten biodiversity, reducing the variety of foods available and impacting dietary diversity essential for optimal health.
Covid-19 Impact:The COVID-19 pandemic significantly influenced nutrition and wellness market. Lockdowns and restrictions disrupted food supply chains, causing shortages and price increases for essential items, potentially leading to reduced dietary diversity and nutritional quality for some populations. Stay-at-home orders and remote work setups altered daily routines, affecting physical activity levels and contributing to sedentary lifestyles. Mental health challenges stemming from isolation, anxiety, and uncertainty also impacted eating behaviors, with reports of increased consumption of comfort foods and snacks high in sugar and fat.
The Nutraceuticals segment is expected to be the largest during the forecast period
Nutraceuticals segment is expected to be the largest during the forecast period by combining elements of both food and pharmaceuticals to promote health benefits beyond basic nutrition. These products include dietary supplements, functional foods, and beverages fortified with bioactive compounds such as vitamins, minerals, antioxidants, probiotics, and herbal extracts. Nutraceuticals are designed not only to provide essential nutrients but also to offer potential therapeutic effects, addressing specific health concerns like immunity enhancement, cardiovascular support, digestive health, and cognitive function improvement.
The Direct-to-consumer segment is expected to have the highest CAGR during the forecast period
Direct-to-consumer segment is expected to have the highest CAGR during the forecast period, by bypassing traditional retail channels, DTC brands establish direct relationships with customers through online platforms, offering personalized experiences and tailored recommendations based on consumer data and preferences. This approach not only streamlines the purchasing process but also enhances transparency in product sourcing, ingredients, and manufacturing practices, fostering trust and loyalty among health-conscious consumers.
Region with largest share:North America region commanded the largest share of the market over the projection period. Consumers are becoming more mindful of the environmental and social impacts of their food choices, prompting a shift towards locally sourced, organic, and ethically produced foods across the region. This trend is driving demand for transparency in supply chains, leading to stricter standards for food labeling and certifications throughout the region. Furthermore, businesses in the nutrition and wellness sector are responding by embracing sustainable practices such as reducing carbon footprints, minimizing waste and supporting fair labor practices in the North America region.
Region with highest CAGR:Europe region is poised to hold profitable growth during the forecast period. Government regulations and policies have played a pivotal role in enhancing the Nutrition and Wellness sector in Europe. Through stringent guidelines and initiatives, European governments promote healthier dietary choices and lifestyles among their citizens. Policies such as food labeling requirements, restrictions on advertising of unhealthy foods, and subsidies for organic farming have contributed to greater consumer awareness and access to nutritious options across the region. Additionally, programs focusing on public health education and nutrition in schools have been instrumental in fostering healthier eating habits from an early age.
Key players in the market
Some of the key players in Nutrition and Wellness market include Abbott Laboratories, Cargill, Incorporated, Coca-Cola Company, GNC Holdings, Herbalife Nutrition, Johnson & Johnson, Mondelez International, Nestlé, PepsiCo, Inc, Procter & Gamble, The Nature's Bounty Co and Walmart.
Key Developments:In May 2024, Abbott, the global healthcare company, announced the launch of XIENCE Sierra Everolimus (drug) Eluting Coronary Stent System in India. Abbott has developed several tools and devices that have improved the angioplasty procedure over the years. Percutaneous coronary intervention (PCI), also called coronary angioplasty, is a nonsurgical, minimally invasive procedure that improves blood flow to the heart.
In March 2024, Global healthcare leader Abbott has announced the launch of its innovative automation solutions, GLP systems Track, to support laboratories’ high-volume needs. India is now the world’s most populous nation, and the population is experiencing rising chronic disease burden.
Product Types Covered:
• Functional Foods
• Dietary Supplements
• Nutraceuticals
• Weight Management Products
• Sports Nutrition
• Other Product Types
Age Groups Covered:
• Children & Adolescents
• Infants & Toddlers
Distribution Channels Covered:
• Retail
• E-commerce
• Direct-to-consumer
• Foodservice
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements