Non-Sugar Sweeteners Market Forecasts to 2028 – Global Analysis By Type (Natural Sweeteners, Artificial Sweeteners), Application (Food Products and Beverages), and By Geography

Non-Sugar Sweeteners Market Forecasts to 2028 – Global Analysis By Type (Natural Sweeteners, Artificial Sweeteners), Application (Food Products and Beverages), and By Geography

According to Stratistics MRC, the Global Non Sugar Sweeteners Market is accounted for $12.30 million in 2022 and is expected to reach $15.12 billion by 2028 growing at a CAGR of 3.5% during the forecast period. Non sugar sweeteners are type of food additives that are added to food and beverages to duplicate result of sugar in terms of taste. High intensity sweeteners are very important segment of non sugar sweetener market which is sweeter than normal sugar. Many popular sugar substitutes approved in food use are artificially-synthesized compounds. Non sugar sweeteners are typically used in diet and low calorie food and beverages.

According to a National Diabetes Statistics Report, published by the US Department of Health & Human Services in 2020, 10.5% of the US population had diabetes in 2018, 13.0% of all US adults had diabetes, 2.8% of all US adults met laboratory criteria for diabetes were not aware of or did not report having diabetes, and 21.4% of all US adults were diagnosed with diabetes. According to the same source, the prevalence of obesity was 40.0% among young adults aged 20 to 39 years, 44.8% among middle-aged adults aged 40 to 59 years, and 42.8% among adults aged 60 and older. These increasing health conditions are resulting in an increased demand for low-calorie food & beverage products for helping consumers maintain a healthy diet.

Market Dynamics:

Driver:

Increase in the consumption of organic sweeteners

There is rapid growth in the consumption of organic sweeteners. The key players working in the sweetener market are diversifying their product selection according to the customers taste and preferences, which seek a shift from sugar to sweeteners like organic honey, organic sugar, stevia etc. These products aid in lowering blood sugar levels. Besides, based on a few studies, it has been observed that stevia has improved digestive easiness with low content of carbohydrates. Therefore, the sweetener market brings extraordinary diagnosis. Further, there is a huge demand for artificial sweeteners besides organic sweetener.

Restraint:

Incidental health problems due to overconsumption

The overconsumption of substitute sweeteners is supposed to have severe side-effects like allergic reactions, improper functioning of digestive system, obesity, cancer, and cardiovascular diseases. This is restraining the growth of the market.

Opportunity:

High prevalence of obesity and diabetes

High prevalence of obesity and diabetes are the main increased advantages for the global non sugar sweeteners market. In such circumstances demand of patients is to lose weight with necessity, which has coaxed millions of sufferers to eradicate the ingestion of sugar from their daily diet. This result in a significant number of people opting for numerous types of sugar substitutes, which lends a serious force to the global non-sugar sweeteners market.

Threat:

High cost and potential health risk

The possible harmful health benefits and the high investment costs to produce the range of products are acting as threats for the growth of the Non Sugar Sweeteners market.

Covid-19 Impact

The Covid-19 pandemic has brought a major change in the diet patterns of customers. The consumption of healthy and nutritional products has increased worldwide due to well being and immunity. The acceptance of sugar alternatives, both natural and artificial, has improved, particularly among obesity and diabetic patients. While these conditions are related to lifestyle diseases such as heart disease, hypertension, stroke, obese and diabetic patients are at a greater risk of COVID-19 and related problems. The covid-19 pandemic extremely affected the supply of products around the globe and the raw materials. Due to lack of availability of raw materials, and supply the production of sweeteners got affected. Lack of supply declined the requirement of the sweetener market. Apart from that, the shortage of labourers in the factories greatly influenced the production of sweeteners. Moreover, the stores were blocked, and due to trouble in the distribution channels, the sweetener market was highly affected.

The artificial sweeteners segment is expected to be the largest during the forecast period

The artificial sweeteners are sugar alternatives, which contain a sweet flavour, and produced unnaturally. They hold low calories, and help sustain blood sugar levels, and help the people with health disorders. Artificial sweeteners are highly used in dairy products, bakery products, beverages. Food manufacturing companies manufacture these sugar-free alternatives as their main products, to encourage market growth. The market growth can be qualified to better awareness and health consciousness among customers, leading to a higher demand for low-calories sugar alternatives. To maintain this trend, many food and beverage brands are replacing normal sugars with low-calories sugar substitutes. These products are also best-suited for diabetic patients as they do not raise the blood glucose levels. Thus, the presence of a large number of obesity and diabetes patients should foster artificial sweeteners market growth. Increasing alertness related to risk of diabetes is intensifying focus on dental care, and tendency towards weight management which consequently fuel the market for artificial sweeteners. Increasing preference for sugar-free products is a key artificial sweeteners market trend, which will bode well in the foreseeable future.

The food products segment is expected to have the highest CAGR during the forecast period

The food products segment anticipated for the largest market share and is also expected to have the fastest-growing segment during the forecast period. Owing to the improved usage of sugar substitutes by consumers, resulting in increased demand of the products. The intake of high sugar intake foodstuffs globally is outcome of its usage over a wide range of food and beverage products. Sugar plays a crucial role in sweetening the taste of food products. Hence, the consumption of natural sugar substitute is observed in the food and beverage industry as well, which are constantly inventing new products. In addition, the growing demand for natural health and sports drinks with enhanced nutritional value contributes the growth of this segment. With the rise in fitness trend, food and beverages industry has also started using novel sweeteners, especially stevia in baked food products, syrups, beverages and other food products.

Region with highest share:

Asia Pacific is estimated to increase the highest share in the sweeteners market during the forecast period. Due to the changes in lifestyle and rise in health consciousness among customers is contributed to the growth of the industry. The Asia Pacific region is exceptionally vibrant due to rapid urbanization, liberal trade policies in the food sector, and diet diversification. Moreover, an increasing purchasing power due to rise in per capita income is the key aspect contributing growth projection for manufacturers of sweeteners market in this region. Increasing awareness about sugar consumption is fueling the growth. Manufacturers are also focusing on developing new products using novel sweeteners to meet the increasing demand for low calorie food. The growing frequency of health issues like obesity, hypertension, dental damage, and diabetes, made it necessary for people living in the Asia Pacific region to decrease their sugar consumption.

Region with highest CAGR:

North America is owing to growing consumer dependence in the lead of convenience foods. Countries in this region are screening their choices towards adopting ready to drink beverages. This feature is anticipated to drive North America’s demand and is also expected to dominate the non sugar sweeteners market over the forecast period. This region will lead the global market to nurture consumer reliance upon convenience foods. In North America there is a growing demand for low-calorie products due to the increase in diabetes and obesity.
Key players in the market

Some of the key players profiled in the Non Sugar Sweeteners Market include Beckmann-Kenko GmbH, Cargill, Dulcette Technologies LLC, Nutrasweet Company, Ajinomoto co, Inc, A&Z Food Additives Co Ltd, Merisant worldwide Inc, Imperial Sugar Company, Naturex, Atlantic chemicals trading GmbH, GLG Life Tech Corporation, Pure circle, Biovittoria, Giri Health Products, Sanxinyuan Food Industry Corporation Limited, Zydus Wellness Ltd, Archer Daniels Midland Company (ADM), Corn Products International Inc, Golden time enterprise (Shenzhen) co, ltd, Roquette.

Key Developments:

In January 2021, Roquette, BRAIN AG, and AnalytiCon Discovery revealed that the research and development phase for Brazzein, a protein sweetener that is naturally present in African berries called Pentadiplandra brazzeana Baillon, had been successfully completed.

In 2021, AnalytiCon Discovery and Roquette declared a successful R&D investment to develop Brazzein, a protein sugar substitute naturally produced in African berries renowned as Pentadiplandra.

In 2020, Ingredion EMEA introduced its first polyol sweetener, ERYSTA Erythritol, to allow the industry to reduce or replace sugar in numerous applications to achieve nutrition-related claims including ‘no added sugar’ or ‘calorie-reduced.

In July 2019, Nestle launched a new product with 70% dark chocolate and natural added sweeteners equal to 40% less sugar.

In January 2021, Roquette, BRAIN AG, and AnalytiCon Discovery announced the successful completion of the R&D phase for the development of Brazzein which is a protein sweetener naturally found in African berries Pentadiplandra brazzeana Baillon.

Type Covered:
• Natural Sweeteners
• Artificial Sweeteners
Applications Covered:
• Food Products
• Beverages

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements