Nitro-Infused Tea Market Forecasts to 2030 – Global Analysis By Type (Green Tea, Black Tea, Herbal Tea and Other Types), Packaging Type (Cans, Bottles, Kegs and Other Packaging Types), Flavor Variant, Distribution Channel, End User and By Geography

Nitro-Infused Tea Market Forecasts to 2030 – Global Analysis By Type (Green Tea, Black Tea, Herbal Tea and Other Types), Packaging Type (Cans, Bottles, Kegs and Other Packaging Types), Flavor Variant, Distribution Channel, End User and By Geography

According to Stratistics MRC, the Global Nitro-Infused Tea Market is accounted for $24.90 million in 2023 and is expected to reach $81.70 million by 2030 growing at a CAGR of 18.5% during the forecast period. Nitro-infused tea is a beverage that combines traditional tea with nitrogen gas to create a unique and innovative drinking experience. The infusion of nitrogen enhances the overall sensory experience of the tea, imparting a rich and creamy consistency with a frothy top layer. Additionally, tea itself is known for its potential health benefits, such as antioxidants and polyphenols, further enhancing the appeal of nitro tea to health-conscious consumers.

Market Dynamics:

Driver:

Health and wellness trends

Health and wellness trends have played a significant role in shaping the nitro infused tea market, driving consumer demand for natural, functional beverages that offer both hydration and health benefits. Consumers are increasingly seeking beverages that not only taste good but also support their overall well-being. Moreover, nitro infused tea offers a refreshing and flavourful alternative to sugary soft drinks and artificially flavoured beverages, appealing to health-conscious individuals looking to make healthier choices.

Restraint:

Short shelf life

Nitrogen-infused tea undergoes a specialized nitrogen infusion process, which can affect its stability and freshness, resulting in a shorter shelf life compared to traditional bottled or canned beverages. This limited shelf life poses challenges for distribution, inventory management, and retail sales, as retailers and consumers may hesitate to stock or purchase products with a shorter expiration window. Moreover, the perishable nature of nitro-infused tea increases the risk of product spoilage and waste, leading to potential financial losses for manufacturers, distributors, and retailers. These factors hinder the market's expansion.

Opportunity:

Rise of specialty tea culture

Specialty tea culture has gained momentum globally, driven by a growing appreciation for unique flavour profiles, premium ingredients, and artisanal brewing methods. This cultural shift has elevated tea from a simple beverage to a sophisticated culinary experience, with consumers seeking out high-quality teas and innovative preparations. Furthermore, nitro infused tea has emerged as a natural progression within the specialty tea landscape, offering a novel and indulgent twist on traditional tea consumption.

Threat:

Perceived taste preferences

The distinct flavour profile of nitro-infused tea, influenced by the nitrogen infusion process, may not resonate with all consumers, leading to hesitation or reluctance to try the product. Moreover, entrenched preferences for familiar beverages, such as coffee, traditional tea, or carbonated drinks, may pose a challenge to the widespread adoption of nitro-infused tea. Preferences for traditional tea or other beverages may limit the market potential for nitro-infused tea.

Covid-19 Impact

The COVID-19 pandemic had a mixed impact on the nitro-infused tea market. Initially, the market faced challenges due to lockdowns, restrictions on movement, and the closure of foodservice outlets such as cafes and restaurants, which are significant channels for nitro tea sales. Moreover, with an increased focus on health and wellness, nitro tea, known for its natural ingredients and potential health benefits, saw a surge in demand. Additionally, the rise of e-commerce and online ordering platforms facilitated the accessibility of nitro tea products.

The herbal tea segment is expected to be the largest during the forecast period

The herbal tea segment is estimated to hold the largest share. Herbal tea offers a unique and enticing option for consumers seeking a refreshing and health-conscious beverage choice. The infusion of nitrogen gas into herbal teas adds a creamy texture and smooth mouth feel, enhancing the sensory experience and elevating the appeal of these natural beverages. Moreover, herbal teas are often prized for their purported medicinal properties, including relaxation, digestion aid, immune support, and stress relief.

The fruit-infused segment is expected to have the highest CAGR during the forecast period

The fruit-infused segment is anticipated to have lucrative growth during the forecast period. Fruit-infused nitro tea represents a delightful and flavourful variation, combining the natural goodness of tea with the vibrant and refreshing essence of fruits. This infusion process involves adding fresh or dried fruits, such as berries, citrus, or tropical fruits, to the tea base before nitrogen infusion, resulting in a burst of fruity flavors and aromas. Moreover, the natural sweetness and vibrant colors of fruit-infused nitro teas make them an attractive alternative to sugary soft drinks.

Region with largest share:

North America commanded the largest market share during the extrapolated period. With a diverse and dynamic beverage culture, the region serves as a fertile ground for innovation and experimentation in the tea industry. Nitro-infused tea has found favour among discerning consumers in urban centers, trendy cafes, and health-conscious communities, where it is often positioned as a premium alternative to traditional tea or coffee-based drinks. Moreover, the emphasis on health and wellness trends in North America has propelled the demand for natural and functional beverages, further boosting the appeal of nitro-infused tea.

Region with highest CAGR:

Asia Pacific is expected to witness profitable growth over the projection period, owing to the region's increasing urbanization, rising disposable incomes, and changing consumer preferences towards healthier beverage choices are driving the adoption of nitro-infused tea products. Furthermore, the presence of established tea-drinking cultures in countries like China, Japan, and India provides a solid foundation for the acceptance and adoption of nitro-infused tea products.

Key players in the market

Some of the key players in the Nitro-Infused Tea Market include Starbucks, BonaFied Nitro Coffee & Tea, Caveman Coffee Company, East Forged, Rise Brewing Co., Califia Farms, PepsiCo and Lucky Jack.

Key Developments:

In May 2022, East Forged unveils first-of-its-kind nitrogen-infused iced tea. A nitrogen-infused iced tea that mimics the style of beer has been released by Australian craft-tea brand East Forged.

In Jul 2021, Starbucks and Nestlé announced a new collaboration to bring Starbucks Ready-to-Drink (RTD) coffee beverages to select markets across Southeast Asia, Oceania and Latin America.

In May 2020, Caveman Coffee Co announces functional sparkling hibiscus tea just in time for summer. This refreshing, low calorie, sugar & caffeine free, herbal beverage is brewed cold with hibiscus flowers and lemongrass to deliver bold and natural flavor notes with a hint of sweet.

Types Covered:
• Green Tea
• Black Tea
• Herbal Tea
• Other Types

Packaging Types Covered:
• Cans
• Bottles
• Kegs
• Other Packaging Types

Flavor Variants Covered:
• Floral
• Fruit-Infused
• Spiced
• Traditional
• Other Flavor Variants

Distribution Channels Covered:
• Online Retail
• Convenience Stores
• Supermarkets and Hypermarkets
• Other Distribution Channels

End Users Covered:
• Food Service Industry
• Hospitality Sector
• Other End Users

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements