Natural Food & Drinks Market Forecasts to 2030 – Global Analysis By Product Type (Natural Food, Natural Drinks and Other Product Types), Distribution Channel, Packaging, Consumer Type, Trends and By Geography

Natural Food & Drinks Market Forecasts to 2030 – Global Analysis By Product Type (Natural Food, Natural Drinks and Other Product Types), Distribution Channel, Packaging, Consumer Type, Trends and By Geography

According to Stratistics MRC, the Global Natural Food & Drinks Market is accounted for $158.06 billion in 2024 and is expected to reach $337.91 billion by 2030 growing at a CAGR of 13.5% during the forecast period. The natural food and drink market is a worldwide industry that manufactures, markets, and distributes minimally processed food and beverage items, mostly plant-based, organic, and sustainably produced. This sector serves consumers who are concerned about their health and are looking for healthier options.

According to the U.S. Department of Agriculture, natural food & drinks costs 20–30% more compared to conventional food.

Market Dynamics:

Driver:

Growing health consciousness

Growing health consciousness and the desire for healthier options are driving the market for natural foods and beverages. Natural and organic products are becoming more and more popular as consumers become more conscious of the dangers associated with processed meals and artificial additives. The market is expanding as a result of the substantial demand for natural foods and beverages brought about by this shift towards healthy eating patterns. This tendency is influenced by elements including the increase in chronic illnesses and obesity rates.

Restraint:

Higher prices compared to conventional products

Increased prices provide a serious obstacle to business expansion and customer adoption. Because natural products must meet stricter production criteria, like organic certification and sustainable agricultural methods, they are usually 20–30% more expensive than conventional alternatives. These elements raise the cost of production, which is subsequently transferred to customers. As a result, despite rising health consciousness and demand for natural products, price-conscious consumers—especially in developing nations—may choose less expensive conventional alternatives, restricting the market's potential for growth.

Opportunity:

Growing concerns about food safety and quality

The negative effects of conventional manufacturing have made consumers more concerned about environmental sustainability in the market for natural foods and beverages. They seek goods that cause less harm and are sourced responsibly. Because of their sustainable farming methods, decreased need on artificial chemicals, and smaller carbon footprints, natural and organic foods and beverages are seen as being more environmentally friendly. To preserve customer confidence, it is imperative to make sure sustainability claims are backed by validated standards and certifications.

Threat:

Competition from conventional products

Conventional products are fierce competitors in the natural food and drink market due to their well-established brand loyalty, wide distribution networks, and more affordable prices. These goods are frequently perceived by consumers as familiar and convenient, which discourages them from investigating natural alternatives. Furthermore, natural products are frequently overshadowed by traditional marketing techniques, which make it challenging for new competitors to become visible. In order to gain market share and win over health-conscious customers, producers must innovate and distinguish their products.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the Natural Food & Drinks Market, leading to both challenges and opportunities. Demand for natural and organic products increased as people sought to strengthen their immune systems and became more health concerned. The market expanded as a result of this change to healthy eating practices. On the other hand, the pandemic disrupted the supply chain, which had an impact on the availability and manufacturing of some products. The closing of cafés and restaurants also caused consumers to switch their buying habits to grocery shopping and cooking at home, demonstrating how resilient the market is as companies adjust to changing customer demands.

The convenience stores segment is expected to be the largest during the forecast period

The convenience stores segment is projected to account for the largest market share during the projection period, because they give customers quick access to a variety of goods. Convenience stores have added natural and organic products to their inventory as customers look for more convenient and healthful options. Urbanization, hectic lifestyles, and quick food options are some of the causes driving this trend. Convenience stores are a vital market channel since they provide a one-stop shop for natural foods and beverages.

The paperboard segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the paperboard segment is predicted to witness the highest growth rate, due to its adaptability and environmentally favourable qualities. Sustainable packaging solutions are in greater demand as customers grow more ecologically concerned. Because paperboard is easily recyclable and renewable, it provides superior protection for natural products, maintaining their purity and freshness. These days, producers concentrate on satisfying customers' demands for high-quality and ecologically conscious products.

Region with largest share:

The Asia Pacific region is projected to account for the largest market share during the forecast period due to the demand for natural, organic, and minimally processed foods and drinks is expanding as a result of consumers' growing health consciousness and increased disposable incomes. Particularly in nations like China, India, and Japan, urbanization and shifting dietary tastes are driving the industry. Furthermore, consumers' judgments are being influenced by increased knowledge about food safety, the effects of artificial additives, and the advantages of natural ingredients.

Region with highest CAGR:

The North America region is predicted to witness the lucrative growth rate throughout the forecast period, owing to the demand for organic, clean-label, and non-GMO products, the growing popularity of plant-based diets, sustainability concerns, and health and wellness awareness. E-commerce, specialty retail establishments, and advancements in functional foods and natural beverages are among factors driving the market.

Key players in the market

Some of the key players profiled in the Natural Food & Drinks Market include General Mills, Inc., Nestlé S.A., Danone S.A., The Hain Celestial Group, Inc., Conagra Brands, Inc., PepsiCo, Inc., The Coca-Cola Company, Organic Valley, Archer Daniels Midland Company (ADM), Tyson Foods, Inc., Clif Bar & Company, Amy’s Kitchen, Inc., Chobani LLC, Kraft Heinz Company, Dean Foods Company, Unilever PLC, Kellogg Company, SunOpta Inc., Nature's Path Foods, and Blue Diamond Growers.

Key Developments:

In May 2023, DANONE launched a new line of organic, plant-based yogurt under its Silk brand, catering to the rising demand for dairy alternatives.

In March 2023, Nestlé expanded its plant-based offerings with new frozen meals under its Garden Gourmet brand, targeting the growing plant-based food market.

In January 2023, Coca-Cola expanded its ""Simply"" line with low-calorie, natural drinks using real fruit juice and no artificial sweeteners.

In September 2022, Hain Celestial introduced Earth's best organic baby food with clean-label ingredients, focusing on infant health and natural nutrition.

Product Types Covered:
• Natural Food
• Natural Drinks
• Other Product Types

Distribution Channels Covered:
• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retailers
• Health & Wellness Stores
• Direct Sales
• Restaurants and Cafes

Packagings Covered:
• Bottles
• Cans
• Boxes
• Pouches
• Paperboard
• Other Packagings

Consumer Types Covered:
• Adults
• Kids
• Seniors

Trends Covered:
• Plant-Based Foods
• Functional Foods
• Clean Label
• Ethical Sourcing

Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa

What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements